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If your organization has decided to grow and therefore make a sizeable investment in the future, it creates an exciting opportunity to advance the organization’s mission while increasing its capacity to enhance the lives of older adults. The scale of an expansion or...
By Laureen McGuire, Vice President of Sales Services at Love & Company As competition for prospects in the senior living space continues to grow—with more rental communities under development and new senior living providers entering the field—it has never been...
By: Susan Ryan As memory care providers are hard at work educating staff members to provide the best care possible for the ever-growing numbers of people living with dementia (PLWD), the need for forward-thinking approaches to such care is as important as ever....
By Karen Adams, VP of Market Intelligence Continuously emerging complexities in the models of senior living have led some to conclude that market research is best relegated to a quick, initial and sometimes internal overview with the heavy lifting of filling...
Presented By: Rob Love, President & CEO, Love & Company Michael Kivov, Partner, OnePoint Partners Keith Robertson, Managing Director, Ziegler Dan Rexford, Vice President of Marketing Innovation, Love & Company Due to changing consumer preferences and...
By Dan Rexford, Vice President, Marketing Innovation Because you are striving to attract experienced consumers, artifice is unlikely to work with the many people who have been responding or declining to respond to marketing campaigns for upwards of five decades. So,...
Presented By: Bev Asper, Director, Baker Tilly Lynn Daly, Managing Director, BB&T Capital Markets Craig Kimmel, Partner, RLPS Architects Rob Love, President & CEO, Love & Company If your mission-driven organization is considering housing and service...
By Andrew Nesi, Executive Vice President of HJ Sims Aging physical plants that are difficult to maintain and market to new residents, land use restrictions, local community opposition, and rising construction costs are just a few of the senior living development...
Guest blog by Craig Witz of Witz Company The visionary classic The Experience Economy, originally published in 1998 and being re-released later this year, argued that businesses could no long simply offer goods and services; instead we were entering a new economic era...
By Rob Love, President & CEO Last week I had the privilege of attending my 21st LeadingAge conference, having attended my first in Chicago back in 1999. As I watched and listened during the conference, it struck me both how much has changed, and how much has...
By Dan Rexford, Vice President of Marketing Innovation Every senior living marketing and sales tip is really just another way to make your prospect feel special. After all, marketing at its core is relationship building. Today, we’ll cover ten more ways to nurture...
By Dan Rexford, Vice President of Marketing Innovation As a senior living marketing consultant, a Life Plan Community’s CEO very often will ask for a definitive answer as to why the retirement community’s occupancy is not where it should be. Unfortunately, in my...
