The cutting edge. Freshly sharpened.

We have multiple team members with 10-20 years experience in every core area from sales and training to planning startup communities and expansions. To remain on the cutting edge, we continually strive to be better tomorrow than we were today. Then we share, teach and guide through our blogs, workshops, speaking engagements and more. With a firm eye on the future, as well as the present, we help shape the future of our clients – and senior living.

Read our latest industry insights at The Leaders’ Board

Upcoming Events

LeadingAge Pennsylvania Virtual Expo

August 19, 2020 - August 20, 2020

Rental vs. Entrance Ree: Responding to Consumer Preferences

Date: August 19
Time: 2:30 pm – 3:30 pm

Presented by Rob Love, President & CEO of Love & Company; Toby Shea, Partner of OnePoint Partners; Adam Garcia, Senior Vice President of Ziegler

Due to changing consumer preferences and buying patterns, the rental option is becoming increasingly popular among boomers and will become even more prevalent in the coming years. During this session, learn how a not-for-profit organization can stay competitive in today’s marketplace and well into the future by incorporating a rental product into the mix of resident options.


New Sales and Marketing Techniques for New Challenges

Date: August 20
Time: 10:45 am– 11:45 am

Presented by Dan Rexford, Vice President, Marketing Innovation, and Tim Bracken, Vice President

The balance of power between consumers and marketing sales teams was already shifting and now COVID-19 has solidified the change. Consumers do their homework, well before they raise their hand and enter a communities lead base. Executives will learn how much and where to invest in their digital presence. Marketing teams will learn the most important tactics to employ, including outbound sales calls and texting techniques, inbound marketing, digital boost techniques for events and traditional campaigns, white papers, live chats, pop ups, Facebook advertising, and email subscription opt-in strategies.

LeadingAge Florida Virtual Expo

August 24, 2020 - August 26, 2020

New Sales and Marketing Techniques for New Challenges

Date: August 25
Time: 11:30 am – 12:30 pm

Presented by Dan Rexford, Vice President, Marketing Innovation, and Tim Bracken, Vice President

The balance of power between consumers and marketing sales teams was already shifting and now COVID-19 has solidified the change. Consumers do their homework, well before they raise their hand and enter a communities lead base. Executives will learn how much and where to invest in their digital presence. Marketing teams will learn the most important tactics to employ, including outbound sales calls and texting techniques, inbound marketing, digital boost techniques for events and traditional campaigns, white papers, live chats, pop ups, Facebook advertising, and email subscription opt-in strategies.

Webinar

August 26, 2020 • 12:00 pm - 1:00 pm

What Messages Will Inspire Prospects to Act Today?

Presenters:
Rob Love, President & CEO, Love & Company
Dan Rexford, Vice President, Marketing Innovation, Love & Company
Joseph Cliber, Principal, Creosote Affects

Prospects’ aspirations and attitudes toward joining a community have changed in recent months. Accordingly, the messages communities deliver must reflect these changes in order to inspire people to act this Fall.

Love & Company has tested these messages with its own clients and has conducted research to ascertain changes in prospects’ aspirations and attitudes toward joining a community. In an effort to dig deeper, Love sought out the counsel of an expert from a field that is facing similar challenges – educational institutions – to learn what messages are inspiring their prospects. During this webinar we will review themes and tactics that effectively inspire prospects to act in both fields.

Learn:

  • Messaging themes that inspire people to act
  • Pertinent highlights from Love & Company’s research that led us to the development of these messages
  • Actionable insights that will enable you to secure more revenue before calendar year 2020 closes

Massachusetts Virtual Senior Living Symposium Series

August 27, 2020 • 11:00 am - 12:00 pm

Date: August 27
Time: 11:00 am – 12:00 pm

Ensuring Sales & Marketing Success Despite Current Headwinds

Presented by:
Rob Love, President & CEO
Amy Brodie, Client Services Director
Dan Rexford, Vice President, Marketing Innovation

The past several months have brought forth many challenges for senior living providers, including sales and marketing pressures. Practical challenges aside (e.g. campus visitation policies), the COVID-19 pandemic has changed the mindset of the prospective resident. How are they behaving differently? Has their outlook on senior living and care changed? What are new priorities for the customer and what former sales tactics are less effective today? This session will talk about strategies to adapt sales and marketing approaches to still be as successful in closing sales pre-COVID-19. An update on consumer sentiment and opinion of the marketplace will also be covered.

 

Affiliations

Love & Company is proud to be a member of the following senior living organizations:

Leading Age

Florida • Georgia •  Illinois • Maryland • North Carolina • South Carolina• Virginia

Read Our Blog

Get the latest insights on senior living.

Careers

We're always looking for the best and brightest.

Let's Talk

Learn how we can help your organization grow and prosper

Do NOT follow this link or you will be banned from the site!