The cutting edge. Freshly sharpened.
We have multiple team members with 10-20 years experience in every core area from sales and training to planning startup communities and expansions. To remain on the cutting edge, we continually strive to be better tomorrow than we were today. Then we share, teach and guide through our blogs, workshops, speaking engagements and more. With a firm eye on the future, as well as the present, we help shape the future of our clients – and senior living.
Read our latest industry insights at The Leaders’ Board
June 11, 2020 • 12:00 pm - 1:00 pm
Senior Living Marketing after Shelter at Home
Rob Love, President & CEO, Love & Company
As a result of the pandemic, many senior living communities have struggled with census. As states start to lift shelter-at-home orders and communities can once again welcome prospects (although likely in limited ways for a while), a new approach to marketing and sales of senior living communities will be needed.
Love & Company surveyed the senior living field to identify the biggest questions and challenges organizations are facing as they look to ramp up sales and census in the coming months, and to find out what is working best for them. During this webinar, we will present our recommendations to respond to those questions and challenges, as well as summarize the tactics and strategies communities are finding to be most effective at this time.
- Recommended ways to respond to the biggest questions and challenges the field may have
- Insights on the most effective ways to communicate with prospects in today’s environment, based on actual community experiences
- How to develop the foundation of a plan to prepare for the future
LeadingAge Maryland Annual Meeting
Turf Valley Resort
August 18, 2020 - August 19, 2020
Join Love & Company team member Tim Bracken, Vice President in attending the 2020 LeadingAge Maryland Annual Meeting
August 19, 2020 - August 20, 2020
Rental vs. entrance fee: Responding to consumer preferences
Presented by Rob Love, President & CEO of Love & Company; Toby Shea, Partner of OnePoint Partners; Adam Garcia, Senior Vice President of Ziegler
Due to changing consumer preferences and buying patterns, the rental option is becoming increasingly popular among boomers and will become even more prevalent in the coming years. During this session, learn how a not-for-profit organization can stay competitive in today’s marketplace and well into the future by incorporating a rental product into the mix of resident options.
New sales and marketing techniques for new challenges
Presented by Dan Rexford, Vice President, Marketing Innovation, and Tim Bracken, Vice President
This presentation describes an attainable digital presence that every organization should have as part of its marketing foundation. Executives will learn how much and where to investment in their digital presence. Marketing teams will learn the most important tactics to employ, including outbound sales call and texting techniques, inbound marketing, digital boost techniques for events and traditional campaigns, white papers, live chats, pop ups, Facebook advertising, and email subscription opt-in strategies.
Love & Company is proud to be a member of the following senior living organizations: