Events

Join us at upcoming events

With more than 25 years experience in senior living, Love & Company specialists are often asked to present at conferences and participate in regional and national forums. With a firm eye on the future, as well as the present, we help shape the senior living field. Join us at the next event!

Upcoming Live and Virtual Events

Webinars

Webinar: Marketing and Sales in 2021: The Path To Rebuilding and Sustaining Census

January 28, 2021 • 12:00 pm - 1:30 pm

Presenters:
Lisa Pearre, moderator, Principal, Chief Client Services Officer
Karen Adams, Vice President, Market Intelligence
Amy Brodie, Client Services Director
Jim Gentry, Copy Director
Joan Kelly-Kincade, Senior Sales Advisor

In 2020, the COVID pandemic had a significant impact on many communities’ census and revenue. While some were able to bounce back in the third and fourth quarters, others are still struggling to rebuild census. And all communities need to have a solid plan to address the next phases of the pandemic: The vaccine rollout phase, and the (hopeful!) post-COVID marketplace. What additional changes to the senior living marketing environment will this year bring, and what do communities need to do to continue to evolve their marketing and sales programs?

Marketing and Sales in 2021:
The Path To Rebuilding and Sustaining Census

In this webinar, you will learn:

  • What consumers—and specifically, senior living prospects—are really thinking today, based on several consumer research studies of lead bases and wait lists
  • The foundational pieces of a successful 2021 marketing plan, one that anticipates how the year will unfold and adapts accordingly
  • The branding and messaging strategies Life Plan Communities need to employ to motivate prospects to act: To want to learn more, and to want to move forward in the sales process
  • The sales tools and tactics that community teams need to give prospects the confidence to move forward with a move—now
Register
 

Affiliations

Love & Company is proud to be a member of the following senior living organizations:

California • Florida • Maryland • North Carolina • Virginia • Pennsylvania • Texas • National

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