The cutting edge. Freshly sharpened.
We have multiple team members with 10-20 years experience in every core area from sales and training to planning startup communities and expansions. To remain on the cutting edge, we continually strive to be better tomorrow than we were today. Then we share, teach and guide through our blogs, workshops, speaking engagements and more. With a firm eye on the future, as well as the present, we help shape the future of our clients – and senior living.
Read our latest industry insights at The Leaders’ Board
July 24, 2018 • 1:00 pm - 2:00 pm
Tom Mann, Executive Vice President, Integrated Media Services, Love & Company
Lisa Pearre, Executive Vice President, Client Services, Love & Company
Shannon Grieb, Vice President of Marketing, Meadowood
Senior Living is growing more competitive all the time. Your prospects are changing, as are their marketing habits, new products are entering the market, and existing competitors are investing in themselves. If you are not preparing your marketing strategy for the future, you are falling behind.
This session will look at four key ways that any senior living community can and should begin phasing in changes to its marketing strategy. These are:
- Aligning your product and programing to the needs and interests of late Silents and early Boomers
- Transitioning from print-driven to digital-driven lead generation
- Offering prospects an experiential community, rather than a need-driven choice
- Leveraging technology to better integrate your sales team with your marketing efforts.
Love & Company is proud to be a member of the following senior living organizations: