The cutting edge. Freshly sharpened.

We have multiple team members with 10-20 years experience in every core area from sales and training to planning startup communities and expansions. To remain on the cutting edge, we continually strive to be better tomorrow than we were today. Then we share, teach and guide through our blogs, workshops, speaking engagements and more. With a firm eye on the future, as well as the present, we help shape the future of our clients – and senior living.

Read our latest industry insights at The Leaders’ Board

Upcoming Events

LeadingAge VA

Norfolk Waterside Marriott

June 5, 2019 - June 7, 2019 • 4:15 pm - 5:15 pm

The IT Factor: Strategic Planning for Technology Implementation

Melissa Pritchard, Senior Vice President, SFCS Architects and Rob Love, President & CEO, Love & Company

Presentation Date:
6/6, 4:15-5:15p

Session Description:

From creating engaging lifestyles to encouraging personal growth and autonomy, opportunities exist to evolve the living environment through the use of smart devices and other technology. This session explores how today’s senior living community needs to rethink its existing infrastructure to support the new advances of smart devices and applications. Consumer-based devices, technologies, and applications will play a major role in creating connections and enhancing experiences for residents. Senior living owners and operators can leverage this technology to create a depth and quality of life that has yet to be fully realized. This session discusses the experiences of forward-thinking communities and how they are integrating technology into their strategic planning to enhance their aging services. The session also explores ways in which consumer-based technology is being used with supportive devices.

LeadingAge NY CCRC Summit

June 12, 2019 • 11:15 am - 12:15 pm

Competition for Independent Living and Educating Consumers on CCRCs

Tom Mann, Love & Company, Principal & Chief Marketing Innovation Officer

Presentation Date:
June 12, 11:15 am – 12:15pm

Session Description:
This program will explore competitors to CCRCs for the independent living market and help participants to educate potential residents and their families on the unique differences that CCRCs offer to support aging in place and financial security.


June 12, 2019 • 12:00 pm - 1:30 pm

The CEO/CFO Toolbox: Using Actuarial Data to Drive Key Marketing and Operating Decisions

Christopher Borcik, F.S.A., F.C.A., M.A.A.A., Continuing Care Actuaries
Jennifer Schwalm CPA, Baker Tilly
Rob Love, Love & Company

Presentation Date:
June 12, 2019, 12:00pm-1:30pm EDT

Session Description:
Countless senior living organizations are operating without understanding the true cost of the goods and services they provide. Worse yet, many are actually selling life care contracts at a loss! Does your sales and marketing team know which contract types generate the best margin for your community? Does your sales team get incentivized by the number of apartments sold per year or by revenue or margin generated? Does your operations team understand how age and health should impact contract offerings?

During this webinar, you’ll learn how actuarial data can drive your marketing and operations decisions to higher levels of success.

LeadingAge PA

Hershey Lodge

June 19, 2019 - June 21, 2019 • 2:30 pm - 2:00 pm

The Diversity Journey: National Research and Lessons Learned from Communities Seeking to Enhance Resident Diversity

Rob Love, President & CEO, Love & Company, Michele Berardi, Director of Community Outreach, Kendal-Crosslands Communities

Presentation Date:
6/21, 12:30-2:00pm

Session Description:

Increasing diversity in senior living communities—including diversity of ethnicity, sexual orientation and other factors—has been an increasing priority for boards, management teams and residents for several years. Yet with so much attention on the subject, minimal progress has been achieved, particularly in increasing ethnic diversity. Why?

Love & Company  explored this question by:

  • Researching national demographic trends related to diversity in the aging population
  • Surveying more than 1,600 diverse households nationwide that were over age 65 and had the economic means to afford living in a Life Plan Community
  • Interviewing representatives of communities that have undertaken diversity initiatives, to better understand both success stories and lessons learned

In this interactive session, we begin by presenting key findings from the national demographic research, including how diversity in the population that is age- and income-qualified to live in a Life Plan Community compares to the overall population, how members of the major ethnic groups (Caucasian, African American, Asian and Hispanic) perceive Life Plan Communities, and the reasons members of those ethnic groups have for considering or not considering moving to a community.

As we highlight key findings from the national research, we will pause and gain “boots on the ground” insights from individuals and organizations as to how these findings compare to their experiences. Our panelists will include:

  • A senior living sales consultant who, as the head of marketing and sales in a community, was successful in attracting a diverse base of residents to that community
  • CEOs of two organizations that have placed a major focus on enhancing diversity in their communities

This proprietary research, coupled with the insights from the panelists, culminate in the sharing of practical steps that senior living leaders can use to begin positioning their organizations to be successful in attracting a more diverse resident base.

The Battle for Talent

Juan Ocasio, Chief Human Resources and Compliance Officer, Asbury Communities Inc., Tom Mann, Principle, Chief Marketing Innovation Officer, Love & Company, and Alana Perriello, Director, Activated Insights/Great Place to Work

Presentation Date/Time:
6/20, 12:30-2:00pm

Session Description:

This session will provide actionable insights for organizations desiring to stay ahead of the talent curve. We will discuss among other topics why the C-suite is losing sleep during this “battle for talent”; offer examples of innovative approaches to attracting talent featuring recruitment models from organizations excelling in this “age of disruption” and finally how some employers are successfully increasing retention with technology, accountability and training. Alana Perriello will share excerpts from the findings of the Great Place To Work Institute, an organization who has surveyed more than 100 million employees around the world over the past 30 years in an effort to identify and build high-trust, highly engaged, high-performing workplace cultures. Alana will provide examples of organizations that have found ways to address the challenges inherent to the talent life cycle and discuss one of Great Places To Work newest lists and the criteria for achievement-Best Workplaces in Aging Services. Manny Ocasio will share how Asbury Communities Inc,, a 96 year old, not for profit system of seven continuing retirement communities serving 4,050 residents and 2,400 associates and a certified Great Place To Work (ranked in top 40 of Best Workplaces in Aging Services inaugural 2018 list) is on a mission to address the battle for talent via issues important to Asbury associates:

  1. Accountability; including commitment, resilience, ownership, and continuous learning
  2. Trust
  3. Higher purpose
  4. Listening to those closest to process.

Manny will share how and why Asbury is utilizing technology, addressing healthcare benefits, and has made a commitment to the Living Wage as part of its strategy to attract/retain talent. Tom Mann of Love and Company, an industry leading senior living marketing firm, will speak to his firm’s belief that great communities are created by great employees and thus…..Great Employees = Great Marketing. Tom believes that our industry is moving away from a need driven to an aspirational product offer and makes a great case for the necessity in today’s world for organizational workforce strategy.

LeadingAge Florida

Hilton Orlando Bonnet Creek Resort

July 22, 2019 - July 24, 2019

What Investments in Digital Marketing and Online Presence Have The Best ROI?

Tim Bracken, Vice President, Love & Company and Tom Mann, Principal, Chief Marketing Innovation Officer, Love & Company

Presentation Date:
July 22, 3:30 – 4:30p

Session Description:
Before investing in a new, flashy website ask yourself, “How can you we drive more people to visit our website?” This session will look at inbound marketing, SEM, SEO strategies, e-newsletter marketing and similar strategies to drive revenue. Executives will learn where to invest in their digital presence. Marketing professionals will learn the most important tactics to employ, including inbound marketing digital boost techniques for events and traditional marketing campaigns, white papers, live chats, pop ups, and social media strategies.



Love & Company is proud to be a member of the following senior living organizations:

Leading Age

Florida • Illinois • Iowa • Kansas • Maryland • North Carolina • New York • Pennsylvania • Texas • Virginia

Proud to be a LeadingAge Pennsylvania GOLD Partner for 2017.


ICAA (International Council on Active Aging)



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