The cutting edge. Freshly sharpened.

We have multiple team members with 10-20 years experience in every core area from sales and training to planning startup communities and expansions. To remain on the cutting edge, we continually strive to be better tomorrow than we were today. Then we share, teach and guide through our blogs, workshops, speaking engagements and more. With a firm eye on the future, as well as the present, we help shape the future of our clients – and senior living.

Read our latest industry insights at The Leaders’ Board

Upcoming Events

LeadingAge GA & SC

Hilton Head Marriott Resort and Spa

March 25, 2019 - March 27, 2019

Topic: How Providers Can Use Data, Analytics and Other Information to Make Better Operating and Management Decisions
Tom Mann, Love & Company
Mario McKenzie, CliftonLarsonAllen
Charles Roberson, MatrixCare
Presentation Date: 3/26 2:00-3:30p

The goal for this session will be to demonstrate the practical use of ‘big data’ to drive better informed management and operational decision making. LTPAC, like the rest of healthcare, is changing to value-based care. More than ever the future is about managing quality and outcomes. As a result, the challenges that need to be addressed span a wide swath of issues. How do you monitor and trend key metrics – QM, Five Star ratings, readmissions? Why do you need access to clinical, financial, and operational data in near real-time? Readmission rates, competition, increasing costs and diminishing margins all demand greater performance excellence. Today’s analytics help C-Suite and Operational Leaders focus on important business trends over time and supports their macro decision making.

Learn how you can increase your marketing ROI! And “big data” is the key. Segment two of this session showcases ways to find more prospects, keep lists fresh and entice engaged leads through the sales funnel to conversion.


Crisis Communication Planning

March 28, 2019 • 12:00 pm - 1:00 pm

Presented by:
Kayla Caw, Content Marketing Manager, Love & Company

How to prepare for (and respond to) any kind of crisis

A reporter calls and asks about rumors of embezzlement by a member of your leadership team. Your Medicare rating dropped due to violations that caused harm. The community loses power during a storm. The building next door has an active shooter situation, forcing your community to go under lockdown. These are just a sampling of the unlimited number of crises that your community could face without notice. Do you have a crisis communications plan ready to enact? This presentation will discuss types of crises and ethical issues surrounding crisis communication, and then outline steps that should be taken so that communities are prepared for communicating about the crisis.

LeadingAge IL

Renaissance Schaumburg Convention Center Hotel

April 2, 2019 - April 4, 2019

Topic: Census Turnaround: Tested Strategies to Successfully Build Skilled Nursing, Rehab, and Assisted Living
Presenter: Chris Carruthers, Love & Company, Vice President of Health Services
 Presentation Date: 4/2 1:30-2:30p
Session Description from Leading Age IL Advance Program
  • Understand how to communicate with discharge planners in order to get the private payor referrals needed, and know how to train your admissions team to shift from order takers to lifestyle advocates
  • Understand the digital resources that should be employed by your organization, including hot, new cutting-edge techniques
  • Learn about alternatives to increase referrals from physician office relationships and concierge rehab programs

Environments for the Aging Expo & Conference (EFA)

Salt Water Palace Convention Center

April 7, 2019 - April 10, 2019

Make Your Marque: Holistic Branding Strategies for Senior Living Communities

Jessie Santini, IIDA, RA, WELL AP, LEED AP BD+C, RLPS Architects, Senior Interior Designer
Rob Love, Love & Company, President & CEO
Date of Presentation: 4/8 3:15-4:15p
With technology and digital media now embraced by all generations, brand identity has never been more important to senior living communities. From a community’s digital presence to its physical environments, strategic branding is essential to attracting new residents and standing out from the competition. This session will provide an overview of branding trends and statistics, cover the importance of developing a strong and consistent brand identity, and present design strategies and concepts for effectively incorporating branding into interior environments. Case study examples will be reviewed to demonstrate effective applications of holistic branding strategies.
  • Gain insight into research and statistics relating to brand identity and the effects of first impressions. • Learn the importance of creating and maintaining a campus-wide brand that is implemented through its marketing activities and strengthened through its interior environments.
  • Obtain a toolkit of design considerations to be implemented when planning for new construction and renovation projects.
  • Learn how effective interior master planning can provide a community with long-term branding solutions.

Bring IT Home: Strategic Planning for Technology

Melissa Pritchard, AIA, NCARB, LEED AP BD+C, Senior Vice President, SFCS
Rob Love, Love & Company, President & CEO
Date of Presentation: 4/9 2:30 – 3:30 pm

From creating engaging lifestyles to encouraging personal growth and autonomy, there is an opportunity to evolve the living environment through the use of smart devices and other technologies. Senior housing providers must find effective ways to align and prioritize technology initiatives to support their mission of service. These initiatives are enabling new ways to become more resident focused, promote workforce productivity, and enhance execution of programming. This session will explore examples of how forward-thinking communities are integrating technology into planning and laying the framework with systems and designs to expand the possibilities of aging services.

  • Discuss existing infrastructure and resident home automation; how it might look; and the impact on health, safety and independence.
  • Analyze the importance of implementing technology to stay competitive.
  • Examine the Thrive Center and other communities and their mission to accelerate design innovation for aging.
  • Gain three takeaways for strategically planning and designing for implementation of new devices and applications on a campus.

LeadingAge MD

Turf Valley Resort

April 16, 2019 - April 17, 2019

Join Love & Company in attending the 2019 LeadingAge MD Annual Conference

LeadingAge NC

Marriott Resort & Spa at Grande Dune

May 6, 2019 - May 9, 2019

Diversity Journey: National Research and Lessons Learned from Communities Seeking to Enhance Resident Diversity

Rob Love, Love & Company, President & CEO
Suzanne Pugh, Aldersgate United Methodist Retirement

Presentation Date:
May 7, 3:45-4:45p

Session Description:
Increasing diversity in senior living communities—including diversity of ethnicity, sexual orientation and other factors—has been an increasing priority for boards, management teams and residents for several years. Yet with so much attention on the subject, minimal progress has been achieved, particularly in increasing ethnic diversity. Why?

Love & Company  explored this question by:

  • Researching national demographic trends related to diversity in the aging population
  • Surveying more than 1,600 diverse households nationwide that were over age 65 and had the economic means to afford living in a Life Plan Community
  • Interviewing representatives of communities that have undertaken diversity initiatives, to better understand both success stories and lessons learned

In this interactive session, we begin by presenting key findings from the national demographic research, including how diversity in the population that is age- and income-qualified to live in a Life Plan Community compares to the overall population, how members of the major ethnic groups (Caucasian, African American, Asian and Hispanic) perceive Life Plan Communities, and the reasons members of those ethnic groups have for considering or not considering moving to a community.

As we highlight key findings from the national research, we will pause and gain “boots on the ground” insights from individuals and organizations as to how these findings compare to their experiences. Our panelists will include:

  • A senior living sales consultant who, as the head of marketing and sales in a community, was successful in attracting a diverse base of residents to that community
  • CEOs of two organizations that have placed a major focus on enhancing diversity in their communities

This proprietary research, coupled with the insights from the panelists, culminate in the sharing of practical steps that senior living leaders can use to begin positioning their organizations to be successful in attracting a more diverse resident base.

LeadingAge TX

Renaissance Austin Hotel

May 20, 2019 - May 22, 2019

How to Align Your Marketing Plan with Your C-Suite to Meet Your Current & Future Marketing Needs

Tom Mann, Love & Company, Chief Marketing Innovation Officer & Lisa Pearre, Love & Company, EVP of Client Services

Presentation Date:
May 21, 3:30 – 5:00p

Session Description:
Senior living is growing more and more competitive – join in this session to learn how to create a marketing roadmap for optimal success for your entire management team & begin preparing to be on top of the ever-changing market.

Tell me more: This session details an attainable vision and a clear road map for how your marketing function can and should involve every member of the management team to achieve success in each executive function: CEO, CFO, COO, CIO, and the HR function. In addition, this session will look at four key ways that any senior living community can and should begin phasing in changes to its marketing strategy: Aligning your product and programing to the needs and interests of late Silents and early Boomers; Transitioning from print-driven to digital-driven lead generation; Offering prospects an experiential community, rather than a need-driven choice; Leveraging technology to better integrate your sales team with your marketing efforts.



Love & Company is proud to be a member of the following senior living organizations:

Leading Age

Florida • Illinois • Iowa • Kansas • Maryland • North Carolina • New York • Pennsylvania • Texas • Virginia

Proud to be a LeadingAge Pennsylvania GOLD Partner for 2017.


ICAA (International Council on Active Aging)



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