Smart planning begins with sound data
Market and consumer research is essential to making smart, informed decisions—saving valuable time, preventing costly errors and ensuring the success of your project. Whether monitoring market share, repositioning your community, developing marketing and sales strategies, expanding your campus or planning a blue sky community, our customized research helps you start with a foundation of reliable, accurate market intelligence.
Each generation brings entirely different life experiences into their approach to aging. Our consumer research targets your prospects specifically, determining their interests, needs and desires, and often discovering new, creative ideas. Our market research reveals key data such as underserved niches and opportunities for growth, current capture rates in core markets, changes and their impact, market depth and product affordability.
Practical and well thought out, our reports integrate and interpret this primary and secondary data to provide a solid analysis for all planning, design and sales/marketing decisions.
Consumer research events
These “focus groups on steroids” combine the best of qualitative and quantitative tools. With groups of about 30 to 50 households, we discuss your project, answer questions and measure responses to survey-like questions. Participants tell us what they think, and we explore topics both on and off script. It’s an opportunity to “ask” people rather than “tell” them. Also used as a marketing and lead generation tool, consumer research events are an extraordinarily effective way to engage your potential consumers. They create “buy-in” while developing measurable data that provides a sound base for program planning and design.