Senior living marketing & more

For nearly three decades we’ve been advising and guiding senior living executives and communities on a mission to help seniors experience a better life every day.

Our Team

Our deeply experienced team delivers just the right blend of analytics, services, products and support to efficiently and effectively achieve your goals.

Rob Love

Rob Love

President & CEO

Rob joined Love & Company in July 1989, and led the firm’s transformation to a full-service organization that specializes in senior living. From its beginning, Love & Company has been an active participant in helping the senior living field grow and evolve.

As a new generation is now starting to consider senior living, Rob sees a fresh set of challenges. “Knowledge is everything: we must continue to talk to and learn from senior prospects so we understand both the emotional and logical factors that motivate their decisions. We must then convey that knowledge to our clients to help them proactively respond. We should never assume that we know all the answers.”

Rob is a frequent presenter who speaks at senior living conferences and board retreats, where he shares his insights on a range of opportunities and challenges. Rob was also the driving force behind the firm’s own research arm, created to better understand how and why senior living is evolving, and how to use the knowledge gained to inform the work. With clients, he is focused on strategic and development planning, guiding them toward a clear vision for the future, and identifying a clear path toward achieving that vision.

When not working, Rob loves to garden, hike and listen to a variety of audio books. He is also a Baltimore Orioles fan by birth. “It’s in my genes—I couldn’t root for another team if I tried!”

Lisa Pearre

Lisa Pearre

Principal, Chief Client Services Officer Click here to read bio
Lisa Pearre

Lisa Pearre

Principal, Chief Client Services Officer

With 17 years of experience in senior living, Lisa is a Love & Company Principal and the Chief Client Services Officer. Her responsibilities include overseeing the agency’s comprehensive client relationships, including marketing campaigns and sales results. She also leads the team that executes the firm’s marketing planning, sales oversight and strategy execution. “When developing customized strategic marketing plans, I encourage my team to think from the clients’ perspective to make decisions that reflect our empathy for their goals.”

Lisa is skilled at creating positive experiences and growth for clients by always thinking of the best interest of seniors. “I’ve discovered a real love of senior living, and I’m proud of doing work that expresses our strong belief in the mission of our clients. I derive great personal satisfaction from the impact we have on the lives of seniors.”

Not only was Lisa published by The Baltimore Sun while studying for her bachelor of arts degree at McDaniel College, but also she interned with the Baltimore Ravens. She also once visited the USSR!

Tyler Sprecher

Tyler Sprecher

Principal, Chief Operations Officer Click here to read bio
Tyler Sprecher

Tyler Sprecher

Principal, Chief Operations Officer

January 2020 marked Tyler’s 25th year with Love & Company.

Beginning as an Art Director and the agency’s seventh employee, the award-winning marketer (Mature Media Awards; ADDY Awards; How Magazine International Design Awards) has been Production Manager, Administrative Creative Director, VP/Creative Director and Principal/EVP of Creative and Brand Strategy.

Now, the Principal/Chief Operations Officer, Tyler ensures the company’s work environment is productive and efficient. He oversees the agency’s project management discipline, planning and management of IT and HR initiatives, as well as promotes the flexibility and family-friendly nature of the agency while cultivating expanding client relationships. “One of the things I value most about Love & Company is the level of integrity with which the agency operates and relates to its staff, clients and partners.”

When not at work, Tyler prioritizes his marriage, fatherhood, faith and family, and enjoys sharing—among other distinctive diversions—18th-century living history as well as wild mushroom and edible and medicinal plant foraging.

Karen Adams

Karen Adams

Vice President, Market Intelligence Click here to read bio
Karen Adams

Karen Adams

Vice President, Market Intelligence

Karen Adams, Vice President of Market Intelligence at Love & Company, brings more than 35 years of experience in senior living to the agency. She leads the implementation of the agency’s research services, including consumer research, market studies and competitive analyses.

She maintains a formidable comprehension of data, analytics and trends, and she is—notably—an early advocate of asking consumers what they want in retirement living communities. Karen consistently brings new concepts and messaging executions to the agency and clients.

Karen co-founded Gerontological Services Inc., a west-coast consulting and research practice, and she was the Vice President of the AAHSA Development Corporation (now LeadingAge) in Washington, DC, where she supported members in the development and finance processes.

In her free time, she enjoys indoor and outdoor fitness activities, including yoga, cycling and hiking.

Karen completed her master’s in gerontology and urban planning at the University of Southern California. She also has a bachelor’s degree in environmental relations and health & human development from the Pennsylvania State University.

Tim Bracken

Tim Bracken

Vice President

Tim joined Love & Company in 2008, following 18 years as a Vice President with Erickson Retirement Communities, where he honed a broad range of sales, marketing and research skills. Today, Tim leads the team that creates relationships with new clients, a task that calls upon his detailed knowledge of the agency’s full capabilities.

Tim is skilled at discerning a potential client’s needs and concerns as well as helping it get the best return from using the agency’s array of services. He’s equally adept at making one-on-one connections. “I try to step into a client’s shoes, provide strategic insight and direction, and find the right fit. And I present us as who we are: a firm at the forefront of our evolving business, always willing to go a step further.”

In those rare times when he’s not working, Tim says, “I’m a history buff who’s always reading or listening to an audiobook, and I love to run.”

Matt Peloquin

Matt Peloquin

Vice President, Marketing Innovation Click here to read bio
Matt Peloquin

Matt Peloquin

Vice President, Marketing Innovation

With a vast and impressive portfolio of work, Matt is uniquely qualified for his position at Love & Company as Vice President, Marketing Innovation. With his experience as a consultant, building a variety of brands from the ground up, Matt’s strengths include marketing operations, marketing strategy, content marketing and creative strategies.

Matt’s role at Love & Company places him as the inspired leader of all Integrated Marketing Services (IMS) teams, including Digital, Creative, Content and Media. His knowledge and expertise allow him to drive the teams to success through collaboration and teamwork.

“One of my areas of focus is that each division of IMS fully understands the impact it has on the audience’s journey to becoming a senior living community resident. To accomplish that goal, we need to maintain a close and transparent relationship with our clients every step of the way.”

Matt holds bachelor of arts degrees in communications and psychology, with a minor in sociology, from the University of Massachusetts. Outside of work, Matt can be found spending time with his young son cheering on the New York Yankees or traveling the world exploring cuisines. Additionally, he makes time to focus on his passion for nonprofit work, including the One Bread Foundation.

Genie Heer

Genie Heer

Senior Sales Advisor Click here to read bio
Genie Heer

Genie Heer

Senior Sales Advisor

Genie is a valuable Senior Sales Advisor for Love & Company, bringing a wealth of experience as a senior living coach, mentor and sales expert for more than 19 years. During past positions with leaders such as Greystone Communities and Silverstone, she has acquired a refined ability to collaborate with both clients and agency teams by adhering to the belief that a positive attitude shapes a positive outcome.

As she builds good teams, Genie is a key player in implementing campaigns and strategies that help communities sustain growth. “I like building happy, healthy teams that work toward a common goal and go on to celebrate success together!”

Genie earned a bachelor of science degree in business administration from Southeast Missouri State University. In her free time, she loves life on the lake and spends as much time as she can with her family on their boat.

Joan Kelly-Kincade

Joan Kelly-Kincade

Senior Sales Advisor

Joan Kincade is a Senior Sales Advisor at Love & Company. Her impressive industry experience includes positions as the CMO with Friends Life Care Partners (the largest Continuing Care at Home program in the US) and as the Vice President of Sales and Marketing with Pennsylvania’s SageLife, a respected developer and manager with communities at the Independent Living, Memory Care, Palliative Care and active adult levels in multiple states in the northeast and mid-Atlantic. Her 23 years of accomplishment have been built on a skill set that includes a firm grasp of metrics. She has a strong belief that community living is aspirational, and this conviction has helped to create her steadfast commitments to training, coaching teams, assembling productive processes and creating blossoming partnerships and sales. Joan’s philosophy is: “I succeed when our sales teams succeed.”

When not participating in sales building and studying American history, Joan, a former University of Michigan Wolverine, enjoys rhythmic pastimes such as drum circles, the blues and yoga.

Kate Leach

Kate Leach

Strategic Sales Advisor Click here to read bio
Kate Leach

Kate Leach

Strategic Sales Advisor

As Strategic Sales Advisor at Love & Company, Kate Leach serves as a teacher, motivator and key resource for sales professionals in senior living. With more than 20 years of experience in sales, marketing and business development in healthcare and senior housing, Kate has worked with The Maxwell Group/Senior Living Communities, Pinnacle Living, Vi Living and Spectrum Consultants. She excels and has demonstrated success in leading sales and client relations, tracking new markets and emerging trends, developing strategic partnerships and implementing successful business strategies.

Kate’s extensive and varied background gives her the unique opportunity to think about senior housing differently. “When I came into this industry, sales efforts were very transactional, and teams were struggling to get those sought-after seniors who were active, engaged and willing to consider a move to secure their futures. By focusing on lifestyle rather than care, we helped shift the thinking in the communities in which I had the privilege to work. I’m at Love & Company because we’re dedicated to thinking differently.”

Kate, who earned a bachelor’s degree in international studies from the University of Nebraska, is active in many professional associations, including LeadingAge National, Women in Health Management and the eMarketing Association Network. When she’s not helping a family find a solution for their future, she’s nurturing her own family. Her passions include cooking, entertaining, traveling, watching the Chicago Cubs and simply enjoying all things outdoors.

Jim Gentry

Jim Gentry

Creative Director

As Creative Director, Jim brings 35 years of experience to Love & Company, as well as a reputation for connecting with audiences on both an emotional and rational level. During his time as a writer and creative director at some of the world’s biggest brand-building agencies and small, retailed-focused boutiques, he has lead teams on accounts that range from $1 lottery tickets to multi-million dollar yachts, including Coca-Cola, McDonald’s, GMC Truck and a plethora of healthcare organizations and senior living communities.

Jim is an award-winning writer, music producer and lyricist who revels in doing the right thing to move the needle. What he enjoys most about the senior living category is connecting with residents and prospects. “They’ve taught me a lot. They each have a story and an undeniable joy for life. They are what make each community unique.”

Jim loves spending time with his family, firing up the grill and getting his hands dirty in his vegetable garden. He’s a proud father of four and married to his high school sweetheart, Julie, who he took to their senior prom, “but only after taking her to see Journey in concert before the dance. That was a night!”

Erik Piisila

Erik Piisila

Art Director

Erik is an intuitive storyteller who won the prestigious Religion Communicators Council’s Shoestring Award for “Blessed Are the Peacemakers,” a documentary he directed, shot and edited. As an Art Director with 27 years of experience creating on-point visual communications, he uses his discerning eye and comprehensive knowledge of strategy, digital and traditional advertising to create messages that resonate. He also contributes to the management, mentoring and support of the Love & Company creative team.

Growing up in a small town in Pennsylvania, Erik’s Sundays revolved around enjoying family, friends and football, and the rich camaraderie that resulted.

His free time includes playing music and riding his Harley Davidson, Fat Bob motorcycle, and he still enjoys watching his favorite team, the Pittsburgh Steelers.

Erik received his bachelor of applied science and visual communications degree from Towson University.

Sarah Hamilton

Sarah Hamilton

Digital Interactive Director Click here to read bio
Sarah Hamilton

Sarah Hamilton

Digital Interactive Director

Sarah brings more than 17 years of UI/UX design, digital marketing strategy and creative development experience to Love & Company. As Digital Interactive Director, she oversees the development of interactive digital campaigns and provides ongoing oversight, focusing on best practices, design, user experience and the user journey.

Most recently, Sarah spent 10 years at the PGA TOUR in-house marketing division where she began as an Interactive Designer and worked her way up to Director of Creative Operations. She played a pivotal role in transforming the company’s production team into a full-service in-house agency.

When offline, Sarah enjoys exploring new adventures with her husband and two young boys and playing classical piano. She is also a diehard Philadelphia Eagles fan—"mostly, out of tradition and loyalty as a South Jersey girl.”

Sarah earned a bachelor of fine arts degree from Jacksonville University. She also studied abroad at Studio Art Centers International in Florence, Italy.

Louis Schiavone

Louis Schiavone

Content Marketing Director Click here to read bio
Louis Schiavone

Louis Schiavone

Content Marketing Director

Louis Schiavone, Content Marketing Director, brings a background to Love & Company that’s bolstered with multi-channel marketing for the senior living field as well as nationally known brands, including X-Laser USA and Volvo.

As Content Marketing Director, Louis and his team diligently work side-by-side with clients to nurture leads through all earned and owned media channels. “I have a keen understanding of how a robust content marketing program can make an impact when it comes to informing, educating and inspiring senior living prospects. I’ve seen, firsthand, how engaging and interesting content can move seniors from a lead to a resident by using unique storytelling to expose them to the benefits of a senior living community.”

He holds a bachelor’s degree in communication and media studies from the University of Maryland in College Park, where he proudly and deservedly graduated magna cum laude.

Louis keeps busy outside of work as a semi-competitive distance runner and a performance Japanese automobile aficionado. He will, however, always take a break to cheer on the San Francisco Giants with his wife and family.

Amy Brodie

Amy Brodie

Client Services Director Click here to read bio
Amy Brodie

Amy Brodie

Client Services Director

Amy, Director of Client Services, was once Director of Marketing and Sales at The Washington House (Life Plan Community) and still is an expert in senior living and marketing. “Having worked in a community, I understand what it is like from that perspective. I experienced the challenges that (Love) helps clients overcome.”

Now, Amy leads the booming account service team and works closely with the leadership of all agency departments in fashioning sustainable success for clients.

Her efforts in strategizing, evaluating and maximizing results build trusted relationships with leadership as well as marketing and sales teams and ensure their programs are successful.

Amy, who received her bachelor’s degree from Marshall University, enjoys Broadway shows with her family. She has also accompanied her college student daughter on trips abroad and aids her son, a high-school meteorologist, in his quest to supplant Al Roker as America’s favorite weather forecaster. Eventually.

Dana Pyles

Dana Pyles

Strategic Services Director Click here to read bio
Dana Pyles

Dana Pyles

Strategic Services Director

Dana’s career path has prepared her well for her position as a Strategic Services Director at Love & Company. Having earned a bachelor’s of science degree in mass communications from George Mason University, she subsequently held positions of increasing managerial status over the next 18 years for a diverse home health, retirement and education clientele.

Her responsibilities have included managing creative development, social media, content marketing, media recommendations and account planning.

At Love & Company, Dana sets the strategic direction and provides oversight for her clients. “Equally important to knowing what works is learning to focus, to prioritize, to build trust and to take accountability,” says Dana. “Earning our clients’ trust as a team has paved the way to more candid conversations about future work.”

Outside of work, Dana is an avid runner and mother to two children (“my second full-time job!”) and she follows the success of her favorite team, the Baltimore Ravens.

Brooke Walker

Brooke Walker

Account Strategy Director Click here to read bio
Brooke Walker

Brooke Walker

Account Strategy Director

Brooke is instrumental in developing and implementing metrics-based marketing plans and strategies for our Love & Company clients. As Account Strategy Director in our Client Experience Management Team, she builds strong, collaborative client relationships and helps ensure their programs and initiatives are executed on strategy, on time, on budget and with quality.

Brooke brings a unique energy and perspective that stems from her diverse expertise in marketing and sales, which includes the healthcare, travel and hospitality, education, professional sports and not-for-profit industries. It informs her strong creative viewpoint, leading her to deliver comprehensive, data-driven marketing campaigns that capture the consumers’ hearts and drive results.

Brooke earned her master of arts in communications management, public relations degree from John Carroll University, University Heights, Ohio. She has two small boys and a husband who she says “light up my life!” She also enjoys attending country concerts, trying new restaurants and rooting for any sports team from the Buckeye State.

Lauren Houlik

Lauren Houlik

Senior Research Analyst Click here to read bio
Lauren Houlik

Lauren Houlik

Senior Research Analyst

Lauren is a key member of the Love & Company research team, conducting primary and secondary research in support of market intelligence projects, including the development of program planning for new and expanding communities.

Lauren found her calling in senior living at the age of 16 when she began working as a dietary aide at a skilled nursing community near Pittsburgh. Since then, she’s dedicated her career to moving the needle in senior living and healthcare administration. Most recently, Lauren’s leadership in market research for various senior living organizations delivered the data and insights they needed to make well-informed decisions for their unique market areas.

In her free time, Lauren is a lover of the arts and all types of music. She also enjoys home renovation, travel and waving the “terrible towel” for her beloved Pittsburgh Steelers.

Lauren holds a master of business administration from the Simon Graduate School of Business at University of Rochester and a master of science in entrepreneurship from the Whitman School of Management, Syracuse University.

Laura Lokey

Laura Lokey

Account Manager

As an Account Manager for Love & Company, Laura serves as the point of contact for her clients. Previous employment with a software company has given her a sharp, forward-thinking view of marketing, while her position with a Chamber of Commerce taught her to navigate the different needs of clients and develop strong working relationships.

Laura is focused on meeting client priorities and deadlines as she monitors projects and ensures that required reviews are completed. She also leads and reports on meetings, always keeping her clients’ work and goals top-of-mind to her team.

Following her grandmother’s Alzheimer’s diagnosis, Laura witnessed firsthand how life-changing it can be to consider senior living. That difficult time provided her with the kind of empathy that only experience can provide. “I feel myself in the shoes of family members as they search for the best fit for a loved one.”

When she’s not working, Laura coaches a youth field hockey team, spends time with her two cats and puppy, and is a big fan of the Philadelphia Eagles.

Ashley Hewitt

Ashley Hewitt

Senior Program Manager Click here to read bio
Ashley Hewitt

Ashley Hewitt

Senior Program Manager

Ashley has truly earned her position as a Senior Program Manager with Love & Company, having started her career as an Intern more than 10 years ago! During her time with the firm, Ashley has also earned a bachelor of arts degree in business administration from Kaplan University, which has allowed her to expand her responsibilities. She has acquired an in-depth knowledge of marketing senior living communities, and she provides team-focused support and training for Project Managers and Program Managers while always keeping projects on track.

As a Senior Program Manager, Ashley is responsible for on-time, on-budget delivery of client projects, as well as ensuring that they are scoped correctly at the outset. She also handles client reporting, and she is responsible for training the Project Management team to make sure that best practices are followed consistently.

Ashley’s intuitive understanding of Love & Company’s methods and approach benefits both clients and staff. “I have been a part of virtually every kind of program in 10 years’ time, from a variety of one-off marketing campaigns to full-blown blue-sky communities, both large and small.”

Away from work, Ashley was an accomplished, award-winning 4-H participant, and still loves spending free time on her family’s farm, sharing the benefits of rural life with her two sons.

Pat Barto

Pat Barto

Resource & Production Manager Click here to read bio
Pat Barto

Pat Barto

Resource & Production Manager

Pat is Love & Company’s go-to person for assigning, scheduling and producing the variety of projects that make up a communications campaign. Pat ran her own graphic design business prior to joining the firm in 2008, which thoroughly grounded her in getting the work done, scheduling to meet critical deadlines and building a network of trusted suppliers.

Pat works closely with the Project Management team to manage the firm’s production calendar, and to assist with production specifications and project estimates. “I’m in contact with IMS and content marketing producers, graphic designers and traditional copywriters on a daily basis—both full-time staff members and freelancers—to make assignments or check on progress.”

Away from work, Pat enjoys spending time with her husband, five large dogs and large family—in addition to managing 10 acres of rural bliss. “There’s always something to tinker with, and luckily I love mowing grass!”

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We treasure results, agility, accountability and value. That’s why we offer comprehensive, custom-tailored solutions—and are always thinking and adapting. And it’s why more than 200 clients across the United States have chosen to partner with us.

Love & Company