Senior living marketing & more

For nearly three decades we’ve been advising and guiding senior living executives and communities on a mission to help seniors experience a better life every day.

Our Team

Our deeply experienced team delivers just the right blend of analytics, services, products and support to efficiently and effectively achieve your goals.

Rob Love

Rob Love

President & CEO

Rob joined Love & Company in July 1989, and led the firm’s transformation to a full-service organization that specializes in senior living. From its beginning, Love & Company has been an active participant in helping the senior living field grow and evolve.

As a new generation is now starting to consider senior living, Rob sees a fresh set of challenges. “Knowledge is everything: we must continue to talk to and learn from senior prospects so we understand both the emotional and logical factors that motivate their decisions. We must then convey that knowledge to our clients to help them proactively respond. We should never assume that we know all the answers.”

Rob is a frequent presenter who speaks at senior living conferences and board retreats, where he shares his insights on a range of opportunities and challenges. Rob was also the driving force behind the firm’s own research arm, created to better understand how and why senior living is evolving, and how to use the knowledge gained to inform the work. With clients, he is focused on strategic and development planning, guiding them toward a clear vision for the future, and identifying a clear path toward achieving that vision.

When not working, Rob loves to garden, hike and listen to a variety of audio books. He is also a Baltimore Orioles fan by birth. “It’s in my genes—I couldn’t root for another team if I tried!”

Lisa Pearre

Lisa Pearre

Principal, Chief Client Services Officer Click here to read bio
Lisa Pearre

Lisa Pearre

Principal, Chief Client Services Officer

With 17 years of experience in senior living, Lisa is a Love & Company Principal and the Chief Client Services Officer. Her responsibilities include overseeing the agency’s comprehensive client relationships, including marketing campaigns and sales results. She also leads the team that executes the firm’s marketing planning, sales oversight and strategy execution. “When developing customized strategic marketing plans, I encourage my team to think from the clients’ perspective to make decisions that reflect our empathy for their goals.”

Lisa is skilled at creating positive experiences and growth for clients by always thinking of the best interest of seniors. “I’ve discovered a real love of senior living, and I’m proud of doing work that expresses our strong belief in the mission of our clients. I derive great personal satisfaction from the impact we have on the lives of seniors.”

Not only was Lisa published by The Baltimore Sun while studying for her bachelor of arts degree at McDaniel College, but also she interned with the Baltimore Ravens. She also once visited the USSR!

Tyler Sprecher

Tyler Sprecher

Principal, Chief Operations Officer Click here to read bio
Tyler Sprecher

Tyler Sprecher

Principal, Chief Operations Officer

January 2020 marked Tyler’s 25th year with Love & Company.

Beginning as an Art Director and the agency’s seventh employee, the award-winning marketer (Mature Media Awards; ADDY Awards; How Magazine International Design Awards) has been Production Manager, Administrative Creative Director, VP/Creative Director and Principal/EVP of Creative and Brand Strategy.

Now, the Principal/Chief Operations Officer, Tyler ensures the company’s work environment is productive and efficient. He oversees the agency’s project management discipline, planning and management of IT and HR initiatives, as well as promotes the flexibility and family-friendly nature of the agency while cultivating expanding client relationships. “One of the things I value most about Love & Company is the level of integrity with which the agency operates and relates to its staff, clients and partners.”

When not at work, Tyler prioritizes his marriage, fatherhood, faith and family, and enjoys sharing—among other distinctive diversions—18th-century living history as well as wild mushroom and edible and medicinal plant foraging.

Karen Adams

Karen Adams

Vice President, Market Intelligence Click here to read bio
Karen Adams

Karen Adams

Vice President, Market Intelligence

Karen Adams, Vice President of Market Intelligence at Love & Company, brings more than 35 years of experience in senior living to the agency. She leads the implementation of the agency’s research services, including consumer research, market studies and competitive analyses.

She maintains a formidable comprehension of data, analytics and trends, and she is—notably—an early advocate of asking consumers what they want in retirement living communities. Karen consistently brings new concepts and messaging executions to the agency and clients.

Karen co-founded Gerontological Services Inc., a west-coast consulting and research practice, and she was the Vice President of the AAHSA Development Corporation (now LeadingAge) in Washington, DC, where she supported members in the development and finance processes.

In her free time, she enjoys indoor and outdoor fitness activities, including yoga, cycling and hiking.

Karen completed her master’s in gerontology and urban planning at the University of Southern California. She also has a bachelor’s degree in environmental relations and health & human development from the Pennsylvania State University.

Dotty Ashley

Dotty Ashley

Vice President, Finance Click here to read bio
Dotty Ashley

Dotty Ashley

Vice President, Finance

Dotty, who serves as VP Finance for Love & Company, says her day consists of “keeping all the plates spinning at once” for a growing company. She oversees her finance team, works closely with Project Managers to ensure the accuracy of billing information and prepares timely financial reports in support of the firm’s senior management.

Dotty supports the office and department heads in achieving their financial goals, and she assists her accounting team with skill development—all with an eye on the future. “My position is very much forward-looking, and intent on building growth.” A key part of this focus is Dotty’s monthly review of revenue projections and budgets, which ensures that monthly performance aligns with goals established in the annual business plan.

As a breather from accounting, Dotty enjoys hiking the nearby five-mile loop on the Appalachian Trail with her husband and rooting for her favorite NFL team, the New York Giants.

Tim Bracken

Tim Bracken

Vice President

Tim joined Love & Company in 2008, following 18 years as a Vice President with Erickson Retirement Communities, where he honed a broad range of sales, marketing and research skills. Today, Tim leads the team that creates relationships with new clients, a task that calls upon his detailed knowledge of the agency’s full capabilities.

Tim is skilled at discerning a potential client’s needs and concerns as well as helping it get the best return from using the agency’s array of services. He’s equally adept at making one-on-one connections. “I try to step into a client’s shoes, provide strategic insight and direction, and find the right fit. And I present us as who we are: a firm at the forefront of our evolving business, always willing to go a step further.”

In those rare times when he’s not working, Tim says, “I’m a history buff who’s always reading or listening to an audiobook, and I love to run.”

Genie Heer

Genie Heer

Senior Sales Advisor Click here to read bio
Genie Heer

Genie Heer

Senior Sales Advisor

Genie is a valuable Senior Sales Advisor for Love & Company, bringing a wealth of experience as a senior living coach, mentor and sales expert for more than 19 years. During past positions with leaders such as Greystone Communities and Silverstone, she has acquired a refined ability to collaborate with both clients and agency teams by adhering to the belief that a positive attitude shapes a positive outcome.

As she builds good teams, Genie is a key player in implementing campaigns and strategies that help communities sustain growth. “I like building happy, healthy teams that work toward a common goal and go on to celebrate success together!”

Genie earned a bachelor of science degree in business administration from Southeast Missouri State University. In her free time, she loves life on the lake and spends as much time as she can with her family on their boat.

Joan Kelly-Kincade

Joan Kelly-Kincade

Senior Sales Advisor

Joan Kincade is a Senior Sales Advisor at Love & Company. Her impressive industry experience includes positions as the CMO with Friends Life Care Partners (the largest Continuing Care at Home program in the US) and as the Vice President of Sales and Marketing with Pennsylvania’s SageLife, a respected developer and manager with communities at the Independent Living, Memory Care, Palliative Care and active adult levels in multiple states in the northeast and mid-Atlantic. Her 23 years of accomplishment have been built on a skill set that includes a firm grasp of metrics. She has a strong belief that community living is aspirational, and this conviction has helped to create her steadfast commitments to training, coaching teams, assembling productive processes and creating blossoming partnerships and sales. Joan’s philosophy is: “I succeed when our sales teams succeed.”

When not participating in sales building and studying American history, Joan, a former University of Michigan Wolverine, enjoys rhythmic pastimes such as drum circles, the blues and yoga.

Heather Lynch

Heather Lynch

Senior Sales Advisor Click here to read bio
Heather Lynch

Heather Lynch

Senior Sales Advisor

Heather’s expertise in her role as a Love & Company Senior Sales Advisor is built on 15 years of experience in senior living and a total of 25 years in healthcare-related sales and marketing. She has helped guide sales staffs for new construction, entrance fee communities and rental communities, while creating trust and building rapport with stakeholders in each instance.

At Love & Company Heather trains, coaches and mentors her client sales teams while also supporting her marketing and advertising colleagues at the home office. “I’m able to draw on my experience as a regional sales and marketing director and apply it on a national level within a consulting setting. Now I can go where and when the need is greatest, and help clients achieve their goals.”

Heather was most recently the Regional Director of Sales and Marketing for the LivGenerations Communities in Phoenix, Arizona. When she’s not at a client property, she enjoys mountain biking and hiking at South Mountain Park with her husband Troy and their dog Riley. She is also (by marriage!) an avid fan of all University of Arizona teams.

Jim Gentry

Jim Gentry

Copy Director

As Copy Director, Jim brings 35 years of experience to Love & Company, as well as a reputation for connecting with audiences on both an emotional and rational level. During his time as a writer and creative director at some of the world’s biggest brand-building agencies and small, retailed-focused boutiques, he has lead teams on accounts that range from $1 lottery tickets to multi-million dollar yachts, including Coca-Cola, McDonald’s, GMC Truck and a plethora of healthcare organizations and senior living communities.

Jim is an award-winning writer, music producer and lyricist who revels in doing the right thing to move the needle. What he enjoys most about the senior living category is connecting with residents and prospects. “They’ve taught me a lot. They each have a story and an undeniable joy for life. They are what make each community unique.”

Jim loves spending time with his family, firing up the grill and getting his hands dirty in his vegetable garden. He’s a proud father of four and married to his high school sweetheart, Julie, who he took to their senior prom, “but only after taking her to see Journey in concert before the dance. That was a night!”

Erik Piisila

Erik Piisila

Art Director

Erik is an intuitive storyteller who won the prestigious Religion Communicators Council’s Shoestring Award for “Blessed Are the Peacemakers,” a documentary he directed, shot and edited. As an Art Director with 27 years of experience creating on-point visual communications, he uses his discerning eye and comprehensive knowledge of strategy, digital and traditional advertising to create messages that resonate. He also contributes to the management, mentoring and support of the Love & Company creative team.

Growing up in a small town in Pennsylvania, Erik’s Sundays revolved around enjoying family, friends and football, and the rich camaraderie that resulted.

His free time includes playing music and riding his Harley Davidson, Fat Bob motorcycle, and he still enjoys watching his favorite team, the Pittsburgh Steelers.

Erik received his bachelor of applied science and visual communications degree from Towson University.

Casie Terry Reber

Casie Terry Reber

Content Marketing Director Click here to read bio
Casie Terry Reber

Casie Terry Reber

Content Marketing Director

Casie, Love & Company’s Director of Content Marketing, is well-versed in developing cohesive, connected digital strategies and finding creative ways to build data-informed campaigns that drive results for agency clients. She brings more than 10 years of experience in creating both static and dynamic content that engages and converts.

She is adept in many digital areas, including strategic content utilization, digital marketing, newsletter management, segmentation and search engine optimization (SEO). She has created and managed content for direct-to-consumer brands that target the 55+ age group.

As an inventive content creator, Casie taps into a user’s emotional side while offering meaningful messaging that gets results. She enjoys leading and working with teams to generate great ideas and skillful executions.

The former University of Maryland Terrapin is a skilled photographer with many professional credits. She is a certified expert in both WordPress and Google Analytics (aka Google IQ or GAIQ certification).

Gene Slyman

Gene Slyman

Director of Media Services Click here to read bio
Gene Slyman

Gene Slyman

Director of Media Services

Before joining Love & Company, Gene was involved in strategizing, planning and buying digital media for many national consumer brands, including Kelloggs, Nissan and Gillette, for more than 17 years. His experience has taught him how to effectively apply strategy at the tactical level.

“With senior living there is often a longer sales cycle, and long-term campaigns with Google and Facebook allow us to experiment strategically throughout an advertising cycle.”

Gene is a strong advocate of full funnel marketing that uses optimum strategies and tactics to build awareness, favorability and preference for each client’s community. “One new tactic for awareness is OTT, a medium that allows clients to run ads on Hulu and YouTube TV. It’s also very trackable, just like other digital media.”

When he’s not deep in digital strategy, Gene is a guitarist for a band that specializes in Grateful Dead covers. He’s also a dedicated cyclist and a die-hard fan of the Washington Capitals.

Amy Brodie

Amy Brodie

Client Services Director Click here to read bio
Amy Brodie

Amy Brodie

Client Services Director

Amy, Director of Client Services, was once Director of Marketing and Sales at The Washington House (Life Plan Community) and still is an expert in senior living and marketing. “Having worked in a community, I understand what it is like from that perspective. I experienced the challenges that (Love) helps clients overcome.”

Now, Amy leads the booming account service team and works closely with the leadership of all agency departments in fashioning sustainable success for clients.

Her efforts in strategizing, evaluating and maximizing results build trusted relationships with leadership as well as marketing and sales teams and ensure their programs are successful.

Amy, who received her bachelor’s degree from Marshall University, enjoys Broadway shows with her family. She has also accompanied her college student daughter on trips abroad and aids her son, a high-school meteorologist, in his quest to supplant Al Roker as America’s favorite weather forecaster. Eventually.

Heather Bohn

Heather Bohn

Strategic Services Director Click here to read bio
Heather Bohn

Heather Bohn

Strategic Services Director

Heather, Strategic Services Director, was initially hired as a project manager. With 10 years of experience, including customer engagement at MMG of Maryland, her versatility and insight quickly led Heather to her current role where she develops and manages the execution of on-target marketing strategies for clients.

“I am always very focused on the relationships and partnerships that I develop with my clients. Building these relationships is by far the most important job that I have, to work with the clients to meet their goals and help in any way I can.”

Heather spends most of her free time hiking, cooking and baking with her children, and she also enjoys traveling. She has traveled to Boulder, Colorado, and Key Largo, Florida, among other destinations.

Heather graduated Phi Beta Kappa with a bachelor’s degree from Davis and Elkins College.

Sarah Fleischer

Sarah Fleischer

Data Analytics Director Click here to read bio
Sarah Fleischer

Sarah Fleischer

Data Analytics Director

As Data Analytics Director at Love & Company, Sarah owns this discipline and works to keep the firm at the forefront of using analytics to influence strategy. Her duties include providing tools for effective management of relationships with client marketing leadership, providing and analyzing CRM and other data to assist with the development and implementation of marketing and sales programs as well as evaluating effectiveness. “I enjoy making order out of chaos—taking a look at everyone’s data and making it meaningful, useable and useful.”

With more than 20 years of combined experience in senior living and marketing, she formerly served as the Marketing Director of Family & Nursing Care, the nation’s largest single-site home care company.

Sarah, who once traveled to South America and lived there for six months, graduated Magna Cum Laude from the University of California, Berkeley with a bachelor of arts degree in American Studies. When asked about free time, Sarah replied that she enjoys “spending time with my family in the water and on the trails. Living as close to nature as I can is vitally important to me.”

Dana Pyles

Dana Pyles

Strategic Services Director Click here to read bio
Dana Pyles

Dana Pyles

Strategic Services Director

Dana’s career path has prepared her well for her position as a Strategic Services Director at Love & Company. Having earned a bachelor’s of science degree in mass communications from George Mason University, she subsequently held positions of increasing managerial status over the next 18 years for a diverse home health, retirement and education clientele.

Her responsibilities have included managing creative development, social media, content marketing, media recommendations and account planning.

At Love & Company, Dana sets the strategic direction and provides oversight for her clients. “Equally important to knowing what works is learning to focus, to prioritize, to build trust and to take accountability,” says Dana. “Earning our clients’ trust as a team has paved the way to more candid conversations about future work.”

Outside of work, Dana is an avid runner and mother to two children (“my second full-time job!”) and she follows the success of her favorite team, the Baltimore Ravens.

Kelly Coffman

Kelly Coffman

Senior Account Manager & Trainer Click here to read bio
Kelly Coffman

Kelly Coffman

Senior Account Manager & Trainer

Kelly, a Senior Account Manager & Trainer for Love & Company, previously held a position as a marketing manager who worked with an agency, which guides her in supporting clients and helping them achieve their goals. In addition to bringing that fresh perspective, Kelly has the ideal personality for client interaction.

“I love people… which makes me the perfect advocate for our clients. I make sure their voices are heard throughout the process. So, as we handle lead generation, content marketing and creative needs, we also ensure that the client’s vision is part of our strategic plans.”

Kelly provides ongoing client support, offering fresh ideas and help in facing day-to-day issues. “I am nimble, I’m in the trenches with my clients and I invest the time needed to meet any challenges.”

When she’s not hard at work, Kelly is with her husband and two teenage girls, cooking together or playing games. “I am the UNO champion in my household!”

Laura Lokey

Laura Lokey

Account Manager

As an Account Manager for Love & Company, Laura serves as the point of contact for her clients. Previous employment with a software company has given her a sharp, forward-thinking view of marketing, while her position with a Chamber of Commerce taught her to navigate the different needs of clients and develop strong working relationships.

Laura is focused on meeting client priorities and deadlines as she monitors projects and ensures that required reviews are completed. She also leads and reports on meetings, always keeping her clients’ work and goals top-of-mind to her team.

Following her grandmother’s Alzheimer’s diagnosis, Laura witnessed firsthand how life-changing it can be to consider senior living. That difficult time provided her with the kind of empathy that only experience can provide. “I feel myself in the shoes of family members as they search for the best fit for a loved one.”

When she’s not working, Laura coaches a youth field hockey team, spends time with her two cats and puppy, and is a big fan of the Philadelphia Eagles.

Ashley Hewitt

Ashley Hewitt

Senior Program Manager Click here to read bio
Ashley Hewitt

Ashley Hewitt

Senior Program Manager

Ashley has truly earned her position as a Senior Program Manager with Love & Company, having started her career as an Intern more than 10 years ago! During her time with the firm, Ashley has also earned a bachelor of arts degree in business administration from Kaplan University, which has allowed her to expand her responsibilities. She has acquired an in-depth knowledge of marketing senior living communities, and she provides team-focused support and training for Project Managers and Program Managers while always keeping projects on track.

As a Senior Program Manager, Ashley is responsible for on-time, on-budget delivery of client projects, as well as ensuring that they are scoped correctly at the outset. She also handles client reporting, and she is responsible for training the Project Management team to make sure that best practices are followed consistently.

Ashley’s intuitive understanding of Love & Company’s methods and approach benefits both clients and staff. “I have been a part of virtually every kind of program in 10 years’ time, from a variety of one-off marketing campaigns to full-blown blue-sky communities, both large and small.”

Away from work, Ashley was an accomplished, award-winning 4-H participant, and still loves spending free time on her family’s farm, sharing the benefits of rural life with her two sons.

Ryan Tokar

Ryan Tokar

Program Manager

In his position as a Program Manager, Ryan communicates with clients and handles monthly reporting. He also provides status updates on projects and ensures that they are in sync with timelines and established budgets. “I have always taken great pride in my organizational skills and attention to detail.”

Since graduating from Mount Saint Mary’s University more than 15 years ago, Ryan has developed his skills in communicating with team members and working seamlessly within a team. His ultimate goal is always to meet company objectives and build strong client relationships. “My team and my clients can rely on me to get the job done efficiently and correctly, and know that if issues arise, they will be communicated clearly.”

Ryan spends much of his leisure time with his wife and 9-year-old son, and he is passionate about volunteering with youth sports—something that aligns with his strengths as a Project Manager. He and his wife also enjoy traveling, and they have vacationed in Turks and Caicos Islands, St Maarten, the Bahamas and the Southern Caribbean.

Pat Barto

Pat Barto

Resource & Production Manager Click here to read bio
Pat Barto

Pat Barto

Resource & Production Manager

Pat is Love & Company’s go-to person for assigning, scheduling and producing the variety of projects that make up a communications campaign. Pat ran her own graphic design business prior to joining the firm in 2008, which thoroughly grounded her in getting the work done, scheduling to meet critical deadlines and building a network of trusted suppliers.

Pat works closely with the Project Management team to manage the firm’s production calendar, and to assist with production specifications and project estimates. “I’m in contact with IMS and content marketing producers, graphic designers and traditional copywriters on a daily basis—both full-time staff members and freelancers—to make assignments or check on progress.”

Away from work, Pat enjoys spending time with her husband, five large dogs and large family—in addition to managing 10 acres of rural bliss. “There’s always something to tinker with, and luckily I love mowing grass!”

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We treasure results, agility, accountability and value. That’s why we offer comprehensive, custom-tailored solutions—and are always thinking and adapting. And it’s why more than 200 clients across the United States have chosen to partner with us.

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