Plan a development your consumers will love
When your market analysis and consumer research lead you to start a new community, expand your existing community or start on a repositioning project, Love & Company can be an important member of your project development team. Our role in the development process is to represent the consumer, and thus ensure the project is appropriately planned and positioned to meet the needs of the market. We have a strong track record of planning projects that meet and exceed presales and revenue goals, all because we take the time at the beginning to ensure it is competitively priced and positioned for the people who will buy it.
Pricing Models and Contract Options
For a project to be successful, pricing must reflect what the market is willing and able to pay—not what it costs to build the project. This target price point should guide all planning and budget decisions.
Love & Company formulates pricing and revenue models using information and insights gained from a competitive pricing analysis. This includes entrance fees and monthly fees for each residence type and size. It also includes appropriate pricing for each contract option—often tailored to drive consumer selection to the desired contract type—plus projecting the proportion of sales to come from each contract option. The end result is a pricing model the development team can plan around with confidence.
Market Intelligence Services Help Guide Broadmead to Full Census and a Successful Expansion
In 2014, with its census having dropped to about 85%, Broadmead engaged Love & Company to do a strategic opportunities analysis in which we evaluated all facets of the community relative to its competitors, including independent living residences, amenities, pricing, contracts, healthcare and more. The results of the analysis showed that Broadmead had the most expensive contract offering, while its competitors offered consistently better residences and amenities… read more