The Leaders' Board

C-Level Insights for Senior Living

Webinar: The Necessity of Strategic Planning for Senior Living Organizations

Sep 5, 2019 | Webinars

Presented by: Rob Love, President, Love & Company, Ryan Frederick, Founder & CEO, SmartLiving 360, Marc Silver, Managing Director, Piper Jaffray The competitive landscape for senior living communities has changed dramatically over the past 10 years, with...

Two Approaches to Strategic Planning

Sep 3, 2019 | Guest Contributors, Industry Trends, Market Research/Assessments

Guest blog by Ryan Frederick, Founder and CEO at SmartLiving 360 A strategic plan provides direction, focus and an immediate path for action. In addition, the process of developing a strategic plan aligns a senior living organization’s key stakeholders, including...

Financial Positioning for Strategic Growth

Aug 30, 2019 | Industry Trends

Guest blog by Marc Silver, Managing Director at Piper Jaffray After 20 years in the investment banking industry, involvement in countless financing programs and projects for clients, I’ve realized just how intertwined strategic and financial planning are in...

Preparing to Plan

Aug 29, 2019 | Executive Corner, Industry Trends

By Rob Love, President, Love & Company Benjamin Franklin once said: “By failing to prepare, you are preparing to fail.” Preparing for a successful strategic planning process involves extensive information gathering and market research. To develop strategic plans...

The Case for Strategic Planning

Aug 26, 2019 | Guest Contributors, Industry Trends

Guest blog by Ryan Frederick, Founder and CEO at SmartLiving 360 Author and business management expert Robert Waterman once said, “A strategy is necessary because the future is unpredictable.” Like many businesses today, the senior living field is rapidly changing and...

Exploring Senior Living Partnerships in Mixed-Use Development

Aug 20, 2019 | Guest Contributors, Industry Trends

Guest blog by Melissa Messina, Senior Vice President at HJ Sims During the past sixteen years, HJ Sims has hosted its Annual Late Winter Conference as a forum to gather experts from across the Senior Living industry. This past year, operators and other professionals...

Webinar: 2019 Continuing Care at Home Update

Aug 15, 2019 | Webinars

Presented by: Rob Love - President, Love & Company Alwyn Powell - Founder, A.V. Powell & Associates LLC Sara Montalto - VP of Strategic Insight, Love & Company Key Trends and Insights for Organizations Interested in Developing and Growing If your...

The Challenge: Reawakening Your Dormant Body in Retirement

Jul 26, 2019 | Ann Burnside Love

By Ann Burnside Love To re-introduce myself to readers, I’m Ann Burnside Love, founder of Love & Company, and for the last nine years an actual resident of a real Senior Residential Living community in central Maryland — and a very contented resident. A few years...

How To Most Effectively Interpret A Senior Living Market Research Study

Jun 13, 2019 | Market Research/Assessments

By Karen Adams, VP of Market Intelligence I review market studies—ours and others’—on a continual basis, typically because someone asks for our thoughts on work they’ve had done, they need a report updated, or I am finalizing one of our own studies. I started...

Webinar: The CEO/CFO Toolbox

Jun 12, 2019 | Webinars

Presented By: Christopher Borcik, F.S.A., F.C.A., M.A.A.A., Continuing Care Actuaries Jennifer Schwalm CPA, Baker Tilly Rob Love, Love & Company Using Actuarial Data to Drive Key Marketing and Operating Decisions Countless senior living organizations are operating...

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Frequently Asked Questions

Q: How much would it normally cost to create a white paper and a video white paper for my community?

A: Love & Company would normally charge $6,500 to $8,500 for a white paper and $11,500 to $15,500 for a video if the content is unique to your community. By sharing common content with other Love & Company clients (which are typically in different markets from each other), your community is able to purchase this valuable information at a fraction of the production costs. White papers are $2,983 and video white papers are $5,598. For even greater savings, check out our subscription packages!

Q: Can the content be altered?

A: We have taken into consideration the different variables that might impact your market and your market’s regulations. For example, we have produced most materials in multiple versions with minor variations to comfortably handle the differing opinions between “Life Plan Communities” and “continuing care retirement communities.” In general, we will not alter the content (particularly the video white papers) beyond what we have already created but feel free to ask. In fact, it is this uniform approach that allows us to bring such high value content to your community at such a low cost.

Q: I have heard that Google does not like common content and will penalize my website's search engine optimization (SEO) for using content that another community is using. Is this true?

A: Remember, the primary purpose of this content is to serve as an inducement that will stimulate new prospect leads, all while educating them about your community. These white papers and video white papers are NOT created as content for search engine spiders. As such, even though we brand the content in your community’s name, we will prepare it so that it can be hosted on your site without being penalized by Google. How we accomplish this is a bit technical but we’ll be happy to provide further details should you desire.

Q: I've noticed that the white papers and video white papers often share common topics. Is this by design?

A: While the white papers and videos can work independently from each other, they are very much designed to work together creating a comprehensive marketing and educational platform on specific subject matter.

Q: If my organization has several communities, can I share this content across the organization?

A: We will be happy to talk to you about multi-site licensing.

Can I see the content before I elect to buy it?

A: We are happy to show you a sample of both the white paper and the video white papers so that you can get a sense of the quality of content we provide.
White paper sample: Flip book of Cents & Sensibility
Video sample: Link to Retirement Options Video

I'm interested in learning more about Love & Company's content. Who should I contact?

A: If your community is already a Love & Company client, just speak with someone on your Love & Company team or if you prefer, contact Love & Company’s Principal and EVP of Integrated Media Services, Tom Mann, at 240-575-6531 or tmann@LoveandCompany.com