by Rob Love, President & CEO | Jan 21, 2020 | Industry Trends
Today marks the successful survival of my sixth decade. It’s also a milestone that makes one begin to look ahead at plans for the future. After more than 25 years in the field, I’m passionate about senior living communities, and Life Plan Communities in...
by Love & Company | Jan 17, 2020 | Industry Trends, Social Media/Digital
By Dan Rexford, Vice President, Marketing Innovation Because you are striving to attract experienced consumers, artifice is unlikely to work with the many people who have been responding or declining to respond to marketing campaigns for upwards of five decades. So,...
by Guest Blogger | Jan 14, 2020 | Guest Contributors, Industry Trends, Webinars
Guest blog by Toby Shea, Partner at OnePoint Partners As consumer preferences in senior living continue to evolve, many of our clients have expressed some concern about what this trend means to their organization. Why are they so concerned? They fear that the rise of...
by Rob Love, President & CEO | Jan 10, 2020 | Executive Corner, Industry Trends, Uncategorized
Here’s a statistic that will either excite you or terrify you: By 2037 – just 17 years from now – the number of households with at least one person over the age of 80 is set to more than double. If you work in the senior housing field, you know there is a term for...
by Rob Love, President & CEO | Jan 8, 2020 | Executive Corner, Industry Trends
By Rob Love, President & CEO I’ve worked in senior living marketing for more than 25 years now and I’ve often wondered: What would my ideal retirement environment be? I would want to live where I have nearby access to a broad variety of cultural activities,...
by Clara Daly | Dec 12, 2019 | Webinars
Presented By: Bev Asper, Director, Baker Tilly Lynn Daly, Managing Director, BB&T Capital Markets Craig Kimmel, Partner, RLPS Architects Rob Love, President & CEO, Love & Company If your mission-driven organization is considering housing and service...
by Love & Company | Nov 20, 2019 | Guest Contributors
By Andrew Nesi, Executive Vice President of HJ Sims Aging physical plants that are difficult to maintain and market to new residents, land use restrictions, local community opposition, and rising construction costs are just a few of the senior living development...
by Love & Company | Nov 13, 2019 | Guest Contributors
Guest blog by Craig Witz of Witz Company The visionary classic The Experience Economy, originally published in 1998 and being re-released later this year, argued that businesses could no long simply offer goods and services; instead we were entering a new economic era...
by Love & Company | Nov 5, 2019 | Executive Corner, Industry Trends
By Rob Love, President & CEO Last week I had the privilege of attending my 21st LeadingAge conference, having attended my first in Chicago back in 1999. As I watched and listened during the conference, it struck me both how much has changed, and how much has...
by Love & Company | Oct 23, 2019 | Industry Trends, Traditional Marketing/Branding
By Dan Rexford, Vice President of Marketing Innovation Every senior living marketing and sales tip is really just another way to make your prospect feel special. After all, marketing at its core is relationship building. Today, we’ll cover ten more ways to nurture...
by Love & Company | Oct 22, 2019 | Industry Trends, Traditional Marketing/Branding
By Dan Rexford, Vice President of Marketing Innovation As a senior living marketing consultant, a Life Plan Community’s CEO very often will ask for a definitive answer as to why the retirement community’s occupancy is not where it should be. Unfortunately, in my...
by Love & Company | Oct 21, 2019 | Industry Trends, Traditional Marketing/Branding
By Dan Rexford, Vice President of Marketing Innovation I often have senior living salespeople ask me, “What are the best senior living marketing tips?” Senior living is a complex business whether your organization calls itself a retirement community, Active 55+, Life...
