The Leaders' Board
C-Level Insights for Senior Living
Questions to Ask When Hiring A Senior Living Advertising Agency
By Tom Mann, Principal Choosing the right senior living advertising agency is an important decision and will be a key factor in the success of selling residences in your retirement community. So what questions should you be asking a senior living advertising agency...
read moreHow Can Senior Living Market Research Drive Revenue?
By Karen Adams, VP of Market Intelligence The competitive landscape of senior living has changed dramatically during the last two and a half decades with the rapid development of assisted living (AL) and the continued growth and repositioning of continuing care...
read moreThree Simple Steps to a Strategic Mix of Traditional and Digital Advertising
By Sarah Fleischer, Strategic Services Director There is no debate as to whether digital advertising needs to be a part of your total strategic mix. In 2017, digital advertising outspent TV advertising for the first time ever, making up about 41 percent of the market....
read moreWhat’s Love Got To Do With It?
A Son’s Perspective on Life Plan Communities At the age of 45, I found myself holding my 80-year old father’s hand as he lay in his hospital bed. The second youngest of six children, I had grown very close to my Dad after the passing away of my Mom. Our transformation...
read moreDevelopment Planning Success for Senior Living
Getting ready to start the development planning process for a senior living project? Developing, marketing, selling, and operating a successful senior living project (active 55+, Life Plan Community, retirement community, continuing care retirement community, senior...
read moreThe Age of Disruption: Life Expectancy, The Truth about Our Future
The most frequently quoted statistics about life expectancy (American men born today can expect to live to 76.5 years, and women can expect to live 81.3 years) are misleading. For those in our fifties, we have already outlasted those who have passed away (they skewed...
read moreWebinar: The Battle for Talent
Presented by: Tom Mann, Executive Vice President, Integrated Media Services, Love & Company (tmann@loveandcompany.com) Manny Ocasio, Executive Vice President of Human Resources, Asbury Communities (mocasio@asbury.org) Jacquelyn Kung, CEO, Activated Insights...
read moreThe Age of Disruption: The Recruitment Battle for Talent
Ask any senior living leader what keeps him or her up at night, and you’ll quickly hear the words "staff recruitment and retention." In a survey of CFOs by Ziegler, 80% of respondents said it was one of their top concerns for 2018. According to Argentum, senior living...
read moreThe Age of Disruption: The Reasons for Growth
By Tom Mann, Principal The reasons for growth We all know this chart… Credit: US Census and Ziegler … more than 76 million baby boomers will start making their post-retirement life choices starting in 2025. The value of reminding us that the wave is almost to our...
read moreWebinar: Are You Ready for Your Future Marketing Needs?
Presented by: Tom Mann, Executive Vice President, Integrated Media Services, Love & Company Lisa Pearre, Executive Vice President, Client Services, Love & Company Shannon Grieb, Vice President of Marketing, Meadowood Senior Living is growing more competitive all the...
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