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Turning Market Insights Into Successful Presales

Turning Market Insights Into Successful Presales

How Lutheran Services Carolinas used market data to dramatically exceed presales goals for a new waterfront community in Wilmington, North Carolina A unique opportunity About forty years ago, Lutheran Services Carolinas (LSC) was gifted 30 acres of waterfront land...

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Bringing Branding into Focus
Bringing Branding into Focus

By Jim Gentry, Creative Director It’s generally discouraged to judge a book by its cover, but in marketing, first impressions are everything. The senior living field is like any other product in that it should directly appeal to the consumer upon a first glance....

Bringing Branding into Focus

By Jim Gentry, Creative Director It’s generally discouraged to judge a book by its cover, but in marketing, first impressions are everything. The senior living field is like any other product in that it should directly appeal to the consumer upon a first glance....

Adopt a Growth Mindset to Enhance Sales Success

Adopt a Growth Mindset to Enhance Sales Success

By Joan Kelly-Kincade, Strategic Sales Advisor Imagine knowing a secret that contributes to sales success even as everything around you continues to change. Wouldn’t that be a game-changer? Full transparency: This month’s topic is not the secret sauce. But it can...

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Connecting with Prospects and Thinking Forward Together

Connecting with Prospects and Thinking Forward Together

Let’s admit it: we wish our sales process was simpler. And yet, each prospect’s journey is itself a complex and often thorny process. There is no way to simplify a process with the potential to change a person’s life. It is much better to work with our prospects to...

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Using Technology to Improve the Employee Experience

Using Technology to Improve the Employee Experience

By Peter Corless, EVP of Enterprise Development, OnShift For as long as I’ve been involved in the senior living field, I’ve seen workforce challenges. Over the years, there have been ebbs and flows, but COVID-19 exacerbated many of the pre-existing issues and placed...

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Enhance Your Recruiting by Building a Strong Employer Brand

Enhance Your Recruiting by Building a Strong Employer Brand

By Dana Pyles, Vice President of Client Experience, Love & Company When senior living communities focus on branding, the natural tendency is to think about how they appeal to their prospective residents, and how they are distinctly positioned relative to their...

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Community Culture: Your Key to Solving Staffing Challenges

Community Culture: Your Key to Solving Staffing Challenges

By Denise Boudreau, President, Drive Staffing and workforce issues are certainly among the most important challenges facing senior living organizations today. Yet some communities aren’t nearly as affected as others. I have friends in the field who have said to me, “I...

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Market Analysis Design: Key Factors to Consider

Market Analysis Design: Key Factors to Consider

In a recent Sunday mass that I attended, the priest began by saying that “Beginnings are very important. They set the stage for everything that comes after.” It struck me how true this is in the world of project planning, whether for new development, for an expansion...

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