The Leaders' Board
C-Level Insights for Senior Living
Setting Sales Goals and The Canary in The Coal Mine
How many of your management teams set your revenue budget by looking at last year’s sales goals and then bumping them up by some percentage (usually a stretch sales goal)? How many of you have set your sales goals with an eye towards the news of a housing market...
read moreWebinar: The Value of Consumer Research Events
Presented By: Karen Adams - Love & Company - Vice President, Market Intelligence Monica McAfee - John Knox Village - Chief Marketing and Innovation Officer Scott Pfeifer - RDG Planning and Design - Principal Click on a presenter's name to learn more about them If your...
read moreA Senior Housing Master Planning Mantra
“Words, then Numbers and then Lines” There have been many articles, books and conference sessions about the art and science of senior housing master planning. The purpose of this short little post is not to rehash those or discuss the finer points of senior housing...
read moreQuestions to Ask When Hiring A Senior Living Advertising Agency
Choosing the right senior living advertising agency is an important decision and will be a key factor in the success of selling residences in your retirement community. So what questions should you be asking a senior living advertising agency before you hire them?...
read moreHow Can Senior Living Market Research Drive Revenue?
By Karen Adams, VP of Market Intelligence The competitive landscape of senior living has changed dramatically during the last two and a half decades with the rapid development of assisted living (AL) and the continued growth and repositioning of continuing care...
read moreThree Simple Steps to a Strategic Mix of Traditional and Digital Advertising
By Sarah Fleischer, Strategic Services Director There is no debate as to whether digital advertising needs to be a part of your total strategic mix. In 2017, digital advertising outspent TV advertising for the first time ever, making up about 41 percent of the market....
read moreWhat’s Love Got To Do With It?
A Son’s Perspective on Life Plan Communities At the age of 45, I found myself holding my 80-year old father’s hand as he lay in his hospital bed. The second youngest of six children, I had grown very close to my Dad after the passing away of my Mom. Our transformation...
read moreDevelopment Planning Success for Senior Living
Getting ready to start the development planning process for a senior living project? Developing, marketing, selling, and operating a successful senior living project (active 55+, Life Plan Community, retirement community, continuing care retirement community, senior...
read moreThe Age of Disruption: Life Expectancy, The Truth about Our Future
The most frequently quoted statistics about life expectancy (American men born today can expect to live to 76.5 years, and women can expect to live 81.3 years) are misleading. For those in our fifties, we have already outlasted those who have passed away (they skewed...
read moreWebinar: The Battle for Talent
Presented by: Tom Mann, Executive Vice President, Integrated Media Services, Love & Company (tmann@loveandcompany.com) Manny Ocasio, Executive Vice President of Human Resources, Asbury Communities (mocasio@asbury.org) Jacquelyn Kung, CEO, Activated Insights...
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