The Leaders' Board

C-Level Insights for Senior Living

 

The Value of Secret Shopping

One of the most common ways companies across industries measure their customer service is to secret shop their representatives, whether over the phone or in person. Senior living communities also benefit by measuring the service they deliver to senior living shoppers...

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Webinar: What To Consider When Evaluating CRMs

Presented by: Tom Mann, EVP of Integrated Media, Love & Company Sue Dolton, VP of Sales Services, Love & Company Many marketing directors of Life Plan Communities are starting to panic. MatrixCare has announced that their support of REPs will cease in June 2018. REPs...

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Is It Time to Renew Your Brand?

Presented by: Lisa Pearre, Principal, EVP, Client Services, Love & Company Tyler Sprecher, Principal, EVP, Creative Services, Love & Company Branding can play a large part in your organization's success. It tells the story of your community and lays the groundwork for...

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Lifestyle 2.0: From Cruise Ship to Lifeboat

By Phyllis Strupp, President of Brain Wealth Spoiler alert: This article takes a grass-roots perspective on senior living, so don’t bother reading it if you are looking for a view from the top. But if you would like to know more about lifestyle challenges and...

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