The Leaders' Board

C-Level Insights for Senior Living

Can Technology Be The Key to Unlocking the Continuing Care at Home Market?

Feb 13, 2019 | Executive Corner, Industry Trends

As I was exploring all the (many!) Bluetooth and Internet-enabled health products on display at the 2019 Consumer Electronics Show, it occurred to me that they could be an incredible asset in boosting market acceptance of continuing care at home. Continuing care at...

Webinar: The Reasons for Growth

Feb 13, 2019 | Webinars

Presented By: Katie Smith Sloan, LeadingAge, President & CEO John Cochrane, HumanGood, President & CEO Doug Leidig, Asbury Communities Inc., President & CEO Tom Mann, Love & Company, Principal & Chief Marketing Innovation Officer Click on a...

Top Senior Living Takeaways from the 2019 Consumer Electronics Show

Feb 13, 2019 | Executive Corner, Industry Trends

My primary reason for attending the 2019 Consumer Electronics Show in Las Vegas last month was to look at what we, in the senior living field, should be expecting and planning for over the next five to ten years. While there were many cool things at the show — yes, I...

A Market Analyst’s Look At Senior Living Trends for 2019 and Beyond

Jan 29, 2019 | Industry Trends

By Karen Adams, VP of Market Intelligence Senior living trends discussions are exciting, tantalizing and hold promise for new ways of addressing our aging issues. Trends are sirens for existing senior living communities as they plan their futures, rearrange their...

The Age of Disruption: The Reasons for Growth

Dec 31, 2018 | Industry Trends

By Tom Mann, Principal The reasons for growth Sign up for our "The Reasons for Growth" webinar featuring experts from LeadingAge, HumanGood, and Asbury! We all know this chart… Credit: US Census and Ziegler … more than 76 million baby boomers will start making...

Love & Company’s Top 10 Blogs of 2018

Dec 28, 2018 | Uncategorized

We did a lot of writing in 2018! Our Leaders’ Board blog covered all sorts of topics in the senior living field, including design, master planning, financing, market research, marketing tactics, trends, industry disruption and more. Here’s a list of our most popular...

Setting Sales Goals and The Canary in The Coal Mine

Dec 7, 2018 | Uncategorized

How many of your management teams set your revenue budget by looking at last year’s sales goals and then bumping them up by some percentage (usually a stretch sales goal)? How many of you have set your sales goals with an eye towards the news of a housing market...

Webinar: The Value of Consumer Research Events

Nov 15, 2018 | Uncategorized

Presented By: Karen Adams - Love & Company - Vice President, Market Intelligence Monica McAfee - John Knox Village - Chief Marketing and Innovation Officer Scott Pfeifer - RDG Planning and Design - Principal Click on a presenter's name to learn more about them If...

A Senior Housing Master Planning Mantra

Oct 30, 2018 | Guest Contributors

“Words, then Numbers and then Lines” There have been many articles, books and conference sessions about the art and science of senior housing master planning. The purpose of this short little post is not to rehash those or discuss the finer points of senior housing...

Questions to Ask When Hiring A Senior Living Advertising Agency

Oct 9, 2018 | Uncategorized

Choosing the right senior living advertising agency is an important decision and will be a key factor in the success of selling residences in your retirement community. So what questions should you be asking a senior living advertising agency before you hire them?...

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Frequently Asked Questions

Q: How much would it normally cost to create a white paper and a video white paper for my community?

A: Love & Company would normally charge $6,500 to $8,500 for a white paper and $11,500 to $15,500 for a video if the content is unique to your community. By sharing common content with other Love & Company clients (which are typically in different markets from each other), your community is able to purchase this valuable information at a fraction of the production costs. White papers are $2,983 and video white papers are $5,598. For even greater savings, check out our subscription packages!

Q: Can the content be altered?

A: We have taken into consideration the different variables that might impact your market and your market’s regulations. For example, we have produced most materials in multiple versions with minor variations to comfortably handle the differing opinions between “Life Plan Communities” and “continuing care retirement communities.” In general, we will not alter the content (particularly the video white papers) beyond what we have already created but feel free to ask. In fact, it is this uniform approach that allows us to bring such high value content to your community at such a low cost.

Q: I have heard that Google does not like common content and will penalize my website's search engine optimization (SEO) for using content that another community is using. Is this true?

A: Remember, the primary purpose of this content is to serve as an inducement that will stimulate new prospect leads, all while educating them about your community. These white papers and video white papers are NOT created as content for search engine spiders. As such, even though we brand the content in your community’s name, we will prepare it so that it can be hosted on your site without being penalized by Google. How we accomplish this is a bit technical but we’ll be happy to provide further details should you desire.

Q: I've noticed that the white papers and video white papers often share common topics. Is this by design?

A: While the white papers and videos can work independently from each other, they are very much designed to work together creating a comprehensive marketing and educational platform on specific subject matter.

Q: If my organization has several communities, can I share this content across the organization?

A: We will be happy to talk to you about multi-site licensing.

Can I see the content before I elect to buy it?

A: We are happy to show you a sample of both the white paper and the video white papers so that you can get a sense of the quality of content we provide.
White paper sample: Flip book of Cents & Sensibility
Video sample: Link to Retirement Options Video

I'm interested in learning more about Love & Company's content. Who should I contact?

A: If your community is already a Love & Company client, just speak with someone on your Love & Company team or if you prefer, contact Love & Company’s Principal and EVP of Integrated Media Services, Tom Mann, at 240-575-6531 or tmann@LoveandCompany.com