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By Karen Adams, VP of Market Intelligence and Sarah Fleischer, Data Analytics Director Wouldn’t it be great if you knew what your prospects were thinking? And not just what you have read about what seniors across the country are thinking and feeling, but specifically...
By Karen Adams, VP of Market Intelligence and Sarah Fleischer, Data Analytics Director Wouldn’t it be great if you knew what your...
By Karen Adams, VP of Market Intelligence and Sarah Fleischer, Data Analytics Director The single most frequently asked question we have received during recent months is, “How has COVID-19 affected consumer markets?” The reason we’re getting that question so often is...
By Karen Adams, VP of Market Intelligence and Sarah Fleischer, Data Analytics Director The single most frequently asked question we have received during recent months is, “How has COVID-19 affected consumer markets?” The reason we’re getting that question so often is...
As frank as it sounds, we understand that your organization’s mission is facilitated by one thing: revenue. And with the challenges our field has encountered this year, across the board senior living providers’ expenses have significantly outweighed their revenue. We...
As frank as it sounds, we understand that your organization’s mission is facilitated by one thing: revenue. And with the challenges our field has encountered this year, across the board senior living providers’ expenses have significantly outweighed their revenue. We...
If you are planning a new project, you are undoubtedly familiar with the importance of proper pricing. On the face of it, pricing your senior living community seems like a complicated tightrope to walk—and it can be. As blue sky projects and expansions alike aim to...
Our data show measurable increases in the two most revenue-focused metrics, as well as improvement in new leads, calls and appointments. As the world around us changes, the impact of COVID-19 on our field has been a uniquely—and extremely—challenging one. It’s fair to...
Presented By:Rob Love, President & CEO, Love & CompanyDan Rexford, Vice President, Marketing Innovation, Love & CompanyJoseph Cliber, Principal, Creosote Affects Prospects’ aspirations and attitudes toward joining a community have changed in recent months....
By Karen Adams, VP of Market Intelligence I review market studies—ours and others’—on a continual basis, typically because someone asks for our thoughts on work they’ve had done, they need a report updated, or I am finalizing one of our own studies. I started...
The word “storytelling” has become quite a buzzword in advertising and marketing over the past few years, especially in the our field of senior living. And, while many buzzwords come and go, some—such as “storytelling”—actually...
Presented by: Rob Love, President & CEO, Love & CompanyMelissa Pritchard, Managing Principal, SFCS ArchitectsCraig Witz, Principal, Witz Company Team-based master planning is the most efficient way to bring an expansion or start-up community to reality. During...
By Rob Love, President & CEO of Love & Company This article is part of our special series all about the reasons to adopt a Team-Based Master Planning process. Recently, we heard from Melissa Pritchard of SFCS Architects as she discussed her take on design in...
Guest blog by Melissa Pritchard of SFCS Architects Our series on the master planning process explores the necessity of conducting market research before starting a master plan for a senior living start-up, repositioning or expansion. While we will discuss more details...
Guest blog by Craig Witz, President of Witz Company Our series on the master planning process explores the necessity of conducting market research before starting a master plan for a senior living start-up, repositioning or expansion. We’ve also explored the...
