The Leaders' Board
C-Level Insights for Senior Living
Creating Social Proof: A Step-by-Step Guide to Resident Testimonial Videos
When it comes to making purchasing decisions, seniors and Baby Boomers are more likely to conduct online research than they have ever been before. They explore websites, engage with social media, watch videos and read online reviews to make sure they’re making the...
read moreQuestions to Ask When Hiring A Senior Living Advertising Agency
Choosing the right senior living advertising agency is an important decision and will be a key factor in the success of selling residences in your retirement community. So what questions should you be asking a senior living advertising agency before you hire them?...
read moreGenerate More Qualified Senior Living Leads — Faster!
Today, more than ever, seniors and their families are researching senior housing options online. Your prospects are heading to Google, searching terms like “assisted living,” “independent living,” and “nursing home,” and comparing their options. They may be looking at...
read moreThree Simple Steps to a Strategic Mix of Traditional and Digital Advertising
By Sarah Fleischer, Strategic Services Director There is no debate as to whether digital advertising needs to be a part of your total strategic mix. In 2017, digital advertising outspent TV advertising for the first time ever, making up about 41 percent of the market....
read moreWebinar: Data is Sexy! The Hidden Insights Data and Analytics Can Provide Your Management Team
Presenters: Tom Mann - Principal & Chief Marketing Innovation Officer at Love & Company Mario McKenzie, CPA - Principal, Healthcare at CliftonLarsenAllen Charles Roberson - Regional Sales Manager at MatrixCare Presentation Date: May 9, 2019, 12:00pm-1:30pm EDT...
read moreThree Big Mistakes Life Plan Communities Make When Trying To Increase Diversity (And How To Avoid Them)
Guest blog by senior living sales expert Andrew Morgan It's no secret that many Life Plan Communities across the country recognize the need to take steps to increase diversity. I've worked in the senior living field in sales and marketing for more than 23 years, and...
read moreSenior Living Prediction: Retirement Will Go Out Of Style
Guest blog by Phyllis Strupp, President of Brain Wealth In 2019, some 30 million baby boomers will be 65 and over. They are not going to go quietly into the “golden years” and “retirement communities” like the generations ahead of them. The word is out: retirement is...
read moreTrends To Watch, From The Eyes Of Senior Living Actuaries
Guest blog by Amy Lampo, ASA, MAAA & Chief Operating Officer of A.V. Powell & Associates, Inc. From an actuary's point of view, there are a few key trends that have developed over the last several months that could have a big impact on our sector. Here are...
read moreThe PEOPLE Will Be The Winning Strategy for the Senior Living Workforce!
Guest blog by Jacquelyn Kung, Ph.D., CEO of Activated Insights After all, we are a people-to-people sector: good care comes from a great workforce. Moreover, as you may have seen in the popular TED talk by Wharton and London Business School Professor Alex Edmans, an...
read more2019 Senior Living Healthcare Trends: Much Of The Same, But A Whole Lot Different
Guest blog by Lynn Daly, Managing Director, Healthcare Team at BB&T Capital Markets The pressure points that Senior Living providers felt in 2018 will only be exasperated in 2019. This increased strain is due to the same primary-driver that has impacted the...
read more
Read Our Blog
Get the latest insights on senior living.
Careers
We're always looking for the best and brightest.
Let's Talk
Learn how we can help your organization grow and prosper
