The Leaders' Board

C-Level Insights for Senior Living

Highlights from the Annual Late Winter Sims Conference in Orlando

Jun 21, 2018 | Uncategorized

By Aaron Rulnick, Managing Principal and Kerry Moynihan, Director of Organizational Development – HJ Sims Now in its fifteenth year, HJ Sims continues to host its highly popular Annual Late Winter Conference each February. The conference brings together renowned...

The Sales Center of the Future… What Will it Look Like?

May 25, 2018 | Expansion/Startup, Industry Trends, Sales/Sales Training

For many years, the sales centers of senior living communities and home builders have contained similar elements. Floor plans, site plans, architectural renderings and samples of flooring, cabinets and countertops have been available for prospects to view. Often, a...

Anatomy of an Assessment

May 18, 2018 | Market Research/Assessments

Since the title of this blog leads with the term “anatomy,” it may be helpful to interchange “assessment” with “examination.” That interchange helps with the analogy of how we care for our personal health and how we take care of our business’ health. We have regular...

Webinar: Smart Homes for Independent Living: An Idea Whose Time is Overdue

May 16, 2018 | Webinars

Presented by: Rob Love, President, Love & Company Melissa Pritchard, Senior Vice President, SFCS Architects Adrian Judy, Senior VP of IT Services and Chief Information Office, Masonic Homes of Kentucky Technology advances are rapidly changing the way we all live,...

Webinar: 6 Senior Living Trends for 2018 and Beyond

Apr 24, 2018 | Webinars

Presented by: Tom Mann, Love & Company Jim Hudgins, THW Perry Aycock, K4Connect David Keolling, Strategic Dining Services This 45 minute webinar led by Tom Mann of Love & Company, Jim Hudgins of THW, Perry Aycock of K4Connect, and David Keolling of Strategic Dining...

The Value of Secret Shopping

Apr 20, 2018 | Sales/Sales Training

One of the most common ways companies across industries measure their customer service is to secret shop their representatives, whether over the phone or in person. Senior living communities also benefit by measuring the service they deliver to senior living shoppers...

Is “Senior” Going Boom?!

Apr 4, 2018 | Industry Trends, Traditional Marketing/Branding

“The times they are a-changin’,” penned 76-year-old Bob Dylan in the l960s. Interestingly, that’s a very pertinent observation about senior living’s up-and-coming independent living target audience—it’s a-changin’ in oh so many ways. If you’re hoping to entice a...

Webinar: What To Consider When Evaluating CRMs

Mar 28, 2018 | Webinars

Presented by: Tom Mann, EVP of Integrated Media, Love & Company Sue Dolton, VP of Sales Services, Love & Company Many marketing directors of Life Plan Communities are starting to panic. MatrixCare has announced that their support of REPs will cease in June 2018. REPs...

Seven Factors for Selling Blue Sky or Expansions

Mar 26, 2018 | Expansion/Startup, Sales/Sales Training

Like many of you who have had interviews for sales positions, you’d often get thrown a question like, “Sell me this pen.” And you had to demonstrate your sales skills to convince the interviewer that you could easily sell him his own pen. But, I think the better...

10 Ways to Update Your Direct Mail

Mar 19, 2018 | Traditional Marketing/Branding

Direct mail continues to be a tactical marketing workhorse, both for lead generation and reengagement, and nurturing of existing leads. When developing direct marketing materials, there are a number of tips and techniques you can employ to help ensure success. 1) ...

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Frequently Asked Questions

Q: How much would it normally cost to create a white paper and a video white paper for my community?

A: Love & Company would normally charge $6,500 to $8,500 for a white paper and $11,500 to $15,500 for a video if the content is unique to your community. By sharing common content with other Love & Company clients (which are typically in different markets from each other), your community is able to purchase this valuable information at a fraction of the production costs. White papers are $2,983 and video white papers are $5,598. For even greater savings, check out our subscription packages!

Q: Can the content be altered?

A: We have taken into consideration the different variables that might impact your market and your market’s regulations. For example, we have produced most materials in multiple versions with minor variations to comfortably handle the differing opinions between “Life Plan Communities” and “continuing care retirement communities.” In general, we will not alter the content (particularly the video white papers) beyond what we have already created but feel free to ask. In fact, it is this uniform approach that allows us to bring such high value content to your community at such a low cost.

Q: I have heard that Google does not like common content and will penalize my website's search engine optimization (SEO) for using content that another community is using. Is this true?

A: Remember, the primary purpose of this content is to serve as an inducement that will stimulate new prospect leads, all while educating them about your community. These white papers and video white papers are NOT created as content for search engine spiders. As such, even though we brand the content in your community’s name, we will prepare it so that it can be hosted on your site without being penalized by Google. How we accomplish this is a bit technical but we’ll be happy to provide further details should you desire.

Q: I've noticed that the white papers and video white papers often share common topics. Is this by design?

A: While the white papers and videos can work independently from each other, they are very much designed to work together creating a comprehensive marketing and educational platform on specific subject matter.

Q: If my organization has several communities, can I share this content across the organization?

A: We will be happy to talk to you about multi-site licensing.

Can I see the content before I elect to buy it?

A: We are happy to show you a sample of both the white paper and the video white papers so that you can get a sense of the quality of content we provide.
White paper sample: Flip book of Cents & Sensibility
Video sample: Link to Retirement Options Video

I'm interested in learning more about Love & Company's content. Who should I contact?

A: If your community is already a Love & Company client, just speak with someone on your Love & Company team or if you prefer, contact Love & Company’s Principal and EVP of Integrated Media Services, Tom Mann, at 240-575-6531 or tmann@LoveandCompany.com