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Social Media/Digital
Native Advertising – Could it Work for You?
Learn more about native advertising, a growing medium that could be beneficial to many senior living communities.
Staying One Step Ahead: Planning for the Unexpected in Sales and Marketing
Believe it or not, it’s time to look ahead to sales and marketing planning for 2023. Early this year in our webinar, Marketing and Sales in 2022: Plan and Pivot Your Way to Intentional Success, we talked about key lessons we learned from 2021 that we needed to apply...
Make Every Lead Count: Discover 3 Ways to Maximize Your Digital Marketing ROI in Senior Living
By Clara Daly, Interactive Communications Director The adage, “Work smarter, not harder,” is more relevant than it’s ever been for senior living organizations whose sales and marketing teams have been pushed to the brink during COVID-19. Fortunately, at a time when...
5 Things to Include in Every Senior Living Marketing Email Nurture Series
It is a common myth that leads from digital sources—those that often enter your CRM with just an email address—are of little value because senior living sales teams can’t connect with these individuals or couples by phone. But here’s the truth: digital leads simply...
How to Promote Your Community Right Now: Two Key Messages to Keep in Mind
Many people around the world are taking advantage of this time to think deeply about what is important to them and how they want to spend their time and energy over the next several years. That is why it’s such a uniquely perfect time to seize the opportunity to...
How To Effectively Use Digital Tools To Maintain Senior Living Marketing Efforts
In the face of COVID-19 and the sudden changes brought to how senior living organizations can engage with prospects while ensuring everyone’s safety, it’s fair to say we’re navigating uncharted waters. But in the midst of all...
What Does a Good Digital Marketing Program Look Like?
By Dan Rexford, Vice President, Marketing Innovation Because you are striving to attract experienced consumers, artifice is unlikely to work with the many people who have been responding or declining to respond to marketing campaigns for upwards of five decades. So,...
Creating Social Proof: A Step-by-Step Guide to Resident Testimonial Videos
When it comes to making purchasing decisions, seniors and Baby Boomers are more likely to conduct online research than they have ever been before. They explore websites, engage with social media, watch videos and read online reviews to make sure they’re making the...
Three Simple Steps to a Strategic Mix of Traditional and Digital Advertising
By Sarah Fleischer, Strategic Services Director There is no debate as to whether digital advertising needs to be a part of your total strategic mix. In 2017, digital advertising outspent TV advertising for the first time ever, making up about 41 percent of the market....
Generating Digital Leads Without Digital Lead Nurturing is Worthless
“Digital leads are worthless.” “I can’t even call them! How am I supposed to get them in for an appointment?” “Digital leads don’t want to talk to me.” When your job is to generate and nurture digital leads, those phrases are not ones you want to hear. It’s the result...
Three Steps to Harnessing Brand Advocates for your Senior Living Community
By Wallis Shamieh, Content Marketing Specialist The internet has changed much of the way consumers do their shopping. They are no longer making purchase decisions just from seeing or hearing an advertisement, either online, in the newspaper, or on the radio. With...