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Life Plan Community marketers have a lot to contend with. There’s an endless number of channels, platforms and tactics available—and new ones popping up every day. How can communities break through the noise?
Life Plan Community marketers have a lot to contend with. There’s an endless number of channels, platforms and tactics available—and new ones popping up every day. How can communities break through the noise?
Upgrade your brand strategy with content marketing, which amplifies visibility, increases web traffic and generates leads—all backed by data-driven evidence.
Learn more about native advertising, a growing medium that could be beneficial to many senior living communities.
Believe it or not, it’s time to look ahead to sales and marketing planning for 2023. Early this year in our webinar, Marketing and Sales in 2022: Plan and Pivot Your Way to Intentional Success, we talked about key lessons we learned from 2021 that we needed to apply...
By Clara Daly, Interactive Communications Director The adage, “Work smarter, not harder,” is more relevant than it’s ever been for senior living organizations whose sales and marketing teams have been pushed to the brink during COVID-19. Fortunately, at a time when...
It is a common myth that leads from digital sources—those that often enter your CRM with just an email address—are of little value because senior living sales teams can’t connect with these individuals or couples by phone. But here’s the truth: digital leads simply...
Many people around the world are taking advantage of this time to think deeply about what is important to them and how they want to spend their time and energy over the next several years. That is why it’s such a uniquely perfect time to seize the opportunity to...
In the face of COVID-19 and the sudden changes brought to how senior living organizations can engage with prospects while ensuring everyone’s safety, it’s fair to say we’re navigating uncharted waters. But in the midst of all...
By Dan Rexford, Vice President, Marketing Innovation Because you are striving to attract experienced consumers, artifice is unlikely to work with the many people who have been responding or declining to respond to marketing campaigns for upwards of five decades. So,...
When it comes to making purchasing decisions, seniors and Baby Boomers are more likely to conduct online research than they have ever been before. They explore websites, engage with social media, watch videos and read online reviews to make sure they’re making the...
By Sarah Fleischer, Strategic Services Director There is no debate as to whether digital advertising needs to be a part of your total strategic mix. In 2017, digital advertising outspent TV advertising for the first time ever, making up about 41 percent of the market....
