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Traditional Marketing/Branding
Developing the Life Plan Community of the Future
Developing the Life Plan Community of the Future

If you missed the LeadingAge conference in Denver, Rob Love shares the main ideas about developing the Life Plan Community of the future, a panel discussion with Rob Love, Mark Beggs, Amy Castleberry, Brenda Schreiber, Toby Shea, and Margaret Yu.

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Advancing the Sale with Digitally Generated Leads
Advancing the Sale with Digitally Generated Leads

Best practices and tactics for addressing the unique needs of digitally generated prospects By Ellen Stokes, VP of Marketing Innovation, and Genie Heer, Strategic Sales Advisor, Love & Company This is the third of a three-part series on digital marketing, with...

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Market Insights Drive Highly Successful Expansion Presales
Market Insights Drive Highly Successful Expansion Presales

How a careful review of market and consumer information led to exceptional presales success for an expansion at Westminster Canterbury in Richmond, Virginia By Russell Gardner, Vice President and Chief Financial Officer, and Stacey Nannery, Vice President of Sales and...

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Bringing Branding into Focus
Bringing Branding into Focus

By Jim Gentry, Creative Director It’s generally discouraged to judge a book by its cover, but in marketing, first impressions are everything. The senior living field is like any other product in that it should directly appeal to the consumer upon a first glance....

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