The Leaders' Board

Sign up today for the latest news!

  • Hidden

Traditional Marketing/Branding
Advancing the Sale with Digitally Generated Leads
Advancing the Sale with Digitally Generated Leads

Best practices and tactics for addressing the unique needs of digitally generated prospects By Ellen Stokes, VP of Marketing Innovation, and Genie Heer, Strategic Sales Advisor, Love & Company This is the third of a three-part series on digital marketing, with...

read more
Market Insights Drive Highly Successful Expansion Presales
Market Insights Drive Highly Successful Expansion Presales

How a careful review of market and consumer information led to exceptional presales success for an expansion at Westminster Canterbury in Richmond, Virginia By Russell Gardner, Vice President and Chief Financial Officer, and Stacey Nannery, Vice President of Sales and...

read more
Bringing Branding into Focus
Bringing Branding into Focus

By Jim Gentry, Creative Director It’s generally discouraged to judge a book by its cover, but in marketing, first impressions are everything. The senior living field is like any other product in that it should directly appeal to the consumer upon a first glance....

read more
Tapping into Pent-Up Demand for Senior Living
Tapping into Pent-Up Demand for Senior Living

Marketing During COVID-19: Spring 2021 Update By Lisa Pearre, Principal and Chief Client Services Officer, and Amy Brodie, Vice President of Client Services  After more than a year of locking down, masking up and hoping to navigate as few virus cases as possible,...

read more