How a careful review of market and consumer information led to exceptional presales success for an expansion at Westminster Canterbury in Richmond, Virginia By Russell Gardner, Vice President and Chief Financial Officer, and Stacey Nannery, Vice President of Sales and...
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Bringing Branding into Focus
By Jim Gentry, Creative Director It’s generally discouraged to judge a book by its cover, but in marketing, first impressions are everything. The senior living field is like any other product in that it should directly appeal to the consumer upon a first glance....
Crafting A Senior Living Marketing Budget? Read This Before Beginning.
By Amy Brodie, Vice President of Client Services Life Plan Communities everywhere are approaching budget season, and this one will perhaps be like no other. In light of the tremendous level of change we have seen over the past 18 months, it is no surprise that every...
Why Your Senior Living Marketing Budget Needs A Second Look (And 3 Keys To A Refreshed Budgeting Approach)
By Lisa Pearre, Principal and Chief Client Services Officer In the wake of the past 18 months, wouldn’t it seem silly for any senior living organization to approach things the way it had before? This is the thought that inspired our webinar, “Approach Your Marketing...
Tapping into Pent-Up Demand for Senior Living
Marketing During COVID-19: Spring 2021 Update By Lisa Pearre, Principal and Chief Client Services Officer, and Amy Brodie, Vice President of Client Services After more than a year of locking down, masking up and hoping to navigate as few virus cases as possible,...
Here Are 5 Ways That Senior Living Communities Can Get Back To Basics—And Back To Hospitality—To Rebuild Census In 2021
By Amy Brodie (Vice President of Client Services) & Lisa Pearre (Chief Client Services Officer) With vaccine distribution numbers increasing each day, everyone in the senior living sector is optimistically talking about “getting back to normal.” We recognize that...
3 Things Your Life Plan Community Can Do Right Now To Spark Success In 2021
By Amy Brodie, Vice President of Client Services With 2020 now firmly in the rearview (and good riddance!), Life Plan Communities look to 2021 for recovery and restoration. Above all else, communities have recommitted to providing the best—and safest—retirement...
Storytelling with Passion: Why It’s Important for Your Senior Living Community
The word “storytelling” has become quite a buzzword in advertising and marketing over the past few years, especially in the our field of senior living. And, while many buzzwords come and go, some—such as “storytelling”—actually...
How to Promote Your Community Right Now: Two Key Messages to Keep in Mind
Many people around the world are taking advantage of this time to think deeply about what is important to them and how they want to spend their time and energy over the next several years. That is why it’s such a uniquely perfect time to seize the opportunity to...
The Best Senior Living Marketing Tips – Part 3
By Dan Rexford, Vice President of Marketing Innovation Every senior living marketing and sales tip is really just another way to make your prospect feel special. After all, marketing at its core is relationship building. Today, we’ll cover ten more ways to nurture...
The Best Senior Living Marketing Tips – Part 2
By Dan Rexford, Vice President of Marketing Innovation As a senior living marketing consultant, a Life Plan Community’s CEO very often will ask for a definitive answer as to why the retirement community’s occupancy is not where it should be. Unfortunately, in my...
The Best Senior Living Marketing Tips – Part 1
By Dan Rexford, Vice President of Marketing Innovation I often have senior living salespeople ask me, “What are the best senior living marketing tips?” Senior living is a complex business whether your organization calls itself a retirement community, Active 55+, Life...