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By Aaron Rulnick, Managing Principal of HJ Sims Aaron serves as co-leader of HJ Sims’ investment banking team and sits on both the firm’s Executive Operating Committee and Board of Directors. With more than 30 years of experience in the senior living field, Aaron has...
By Joan Kelly-Kincade, Strategic Sales Advisor Remember that line from the movie Apollo 13? “Houston, we have a problem.” The engineers at NASA had to figure out what to do to help in an emergency using only the resources already available to astronauts in space. The...
By Joan Kelly-Kincade, Strategic Sales Advisor Imagine knowing a secret that contributes to sales success even as everything around you continues to change. Wouldn’t that be a game-changer? Full transparency: This month’s topic is not the secret sauce. But it can...
Let’s admit it: we wish our sales process was simpler. And yet, each prospect’s journey is itself a complex and often thorny process. There is no way to simplify a process with the potential to change a person’s life. It is much better to work with our prospects to...
One of the most common pieces of sales and marketing guidance that we share with our Life Plan Community partners is to meet prospects where they are. It’s advice that we provided early in 2021 while prospects sought safety and security; and it’s advice we shared last...
By Peter Corless, EVP of Enterprise Development, OnShift For as long as I’ve been involved in the senior living field, I’ve seen workforce challenges. Over the years, there have been ebbs and flows, but COVID-19 exacerbated many of the pre-existing issues and placed...
By Dana Pyles, Vice President of Client Experience, Love & Company When senior living communities focus on branding, the natural tendency is to think about how they appeal to their prospective residents, and how they are distinctly positioned relative to their...
By Denise Boudreau, President, Drive Staffing and workforce issues are certainly among the most important challenges facing senior living organizations today. Yet some communities aren’t nearly as affected as others. I have friends in the field who have said to me, “I...
During C-suite discussions between our CEO Rob Love, Anne Doyle of Lasell Village, Doug Feller of Village On The Isle and Mike Rambarose of Whitney Center, the word “growth” came up frequently. See how senior living providers are laying the foundation for success in the future.
In a recent Sunday mass that I attended, the priest began by saying that “Beginnings are very important. They set the stage for everything that comes after.” It struck me how true this is in the world of project planning, whether for new development, for an expansion...
By Joan Kelly-Kincade, Strategic Sales Advisor, and Kate Leach, Strategic Sales Advisor For senior living sales teams, the past two years of the pandemic have led to the adoption of many new technologies to augment the sales process. As our colleagues Lisa Pearre and...
By Lisa Pearre, Principal and Chief Client Services Officer, and Sara Montalto, Vice President, Strategic Services, Love & Company In January of 2021, Love & Company hosted a webinar, The Path to Rebuilding and Sustaining Census, in which we looked forward at...
