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Four Major Trends That Will Impact Senior Living in 2023
Four Major Trends That Will Impact Senior Living in 2023

By Aaron Rulnick, Managing Principal of HJ Sims Aaron serves as co-leader of HJ Sims’ investment banking team and sits on both the firm’s Executive Operating Committee and Board of Directors. With more than 30 years of experience in the senior living field, Aaron has...

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Adopt a Growth Mindset to Enhance Sales Success
Adopt a Growth Mindset to Enhance Sales Success

By Joan Kelly-Kincade, Strategic Sales Advisor Imagine knowing a secret that contributes to sales success even as everything around you continues to change. Wouldn’t that be a game-changer? Full transparency: This month’s topic is not the secret sauce. But it can...

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Connecting with Prospects and Thinking Forward Together
Connecting with Prospects and Thinking Forward Together

Let’s admit it: we wish our sales process was simpler. And yet, each prospect’s journey is itself a complex and often thorny process. There is no way to simplify a process with the potential to change a person’s life. It is much better to work with our prospects to...

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Using Technology to Improve the Employee Experience
Using Technology to Improve the Employee Experience

By Peter Corless, EVP of Enterprise Development, OnShift For as long as I’ve been involved in the senior living field, I’ve seen workforce challenges. Over the years, there have been ebbs and flows, but COVID-19 exacerbated many of the pre-existing issues and placed...

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Enhance Your Recruiting by Building a Strong Employer Brand
Enhance Your Recruiting by Building a Strong Employer Brand

By Dana Pyles, Vice President of Client Experience, Love & Company When senior living communities focus on branding, the natural tendency is to think about how they appeal to their prospective residents, and how they are distinctly positioned relative to their...

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