Our president/CEO, Rob Love, recently had the pleasure to speak with four friends who are CEOs of Life Plan Communities—Danny Sanford of Still Hopes, Anne Doyle of Lasell Village, Doug Feller of Village On The Isle and Mike Rambarose of Whitney Center. As they talked about their top goals for 2022 and how they plan to achieve them, their responses were wide ranging. This series of blogs will summarize some common themes and priorities.
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In Memory of Tyler Sprecher
On November 28, 2021, Tyler Sprecher, Love & Company’s Chief Operating Officer and a principal of the company, died as a result of a tragic hunting accident. Tyler was the company’s longest tenured employee aside from myself, having been with Love &...
Tapping into Pent-Up Demand for Senior Living
Marketing During COVID-19: Spring 2021 Update By Lisa Pearre, Principal and Chief Client Services Officer, and Amy Brodie, Vice President of Client Services After more than a year of locking down, masking up and hoping to navigate as few virus cases as possible,...
What To Ask When You Consider Expanding Into Home- and Community-Based Care Programs
By Rob Love, President & CEO As a strategic advisor and marketing partner, one of the most common needs we hear from Life Plan Communities is to broaden revenue sources. With the shock of COVID-19 still reverberating throughout the senior living sector,...
Make 2021 The Year Your Community Begins Its Diversity Journey
By Rob Love, President & CEO As we look ahead to 2021, many things are vying for priority on your and your team’s “to-do” lists. Of course, completing the COVID-19 vaccination process tops the list today, and questions about census recovery and/or future growth...
5 Questions With a Fitch Ratings Leader on the Outlook for Senior Living in 2021 and Beyond
By Margaret Johnson, Director and Senior Living Sector Lead at Fitch Ratings I recently had the chance to join Love & Company’s webinar, “Focus on 2021: Insights and Strategies for a Successful Year,” and it was refreshing to hear such optimism and energy from the...
An Important Lesson From 2020: Never Stop Marketing
By Rob Love, President & CEO The articles in this blog series as well as our recent webinar, “Focus on 2021: Insights and Strategies for a Successful Year,” share perspectives from senior living thought leaders on what your Life Plan Community can do to rebound...
5 Steps the Continuing Care at Home Field Can Take to Increase Sales
By Rob Love, President & CEO I admit it: I’ve loved the continuing care at home (CCaH) product since I first learned about it more than 20 years ago. With Life Plan Communities only capturing a fairly small proportion of the age- and income-qualified...
Don’t Start Senior Living Master Planning Without Doing This First
By Rob Love, President & CEO of Love & Company This article is part of our special series all about the reasons to adopt a Team-Based Master Planning process. Recently, we heard from Melissa Pritchard of SFCS Architects as she discussed her take on design in...
Rental vs Entrance Fee, Part I: 3 Reasons Boomers are Moving Toward Rental Senior Living Options
Why are baby boomers choosing to rent, and how can communities with entrance fee models keep up with th demand? We’re thinking through these very questions.
University-Based Life Plan Communities: A Win-Win Opportunity
By Rob Love, President & CEO I’ve worked in senior living marketing for more than 25 years now and I’ve often wondered: What would my ideal retirement environment be? I would want to live where I have nearby access to a broad variety of cultural activities,...
Reflections on 21 LeadingAge National Conferences
By Rob Love, President & CEO Last week I had the privilege of attending my 21st LeadingAge conference, having attended my first in Chicago back in 1999. As I watched and listened during the conference, it struck me both how much has changed, and how much has...