Our previous real estate market article set the stage for this discussion, and this update focuses on what has changed since the early part of the year and how these emerging trends may affect the senior living field.
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Board Education is Critical to Strategic Planning for Senior Living
It’s a challenge to have productive discussions around the need for capital investment to improve non-revenue-generating amenities to stay competitive in the marketplace. Learn more about what Tad Melton has to say about the importance of board education.
How to Lay the Foundation for an Effective Strategic Planning Process
For many years, senior living organizations faced similar challenges, and most developed a ‘bag of tricks’ to address them—proven strategies that could be deployed to get the organization through inevitable rough spots.
Offering Continuity of Rehab Care Through Unique Partnerships
Lakeview Village, a Life Plan Community, has increased referrals, created new revenue streams, and ensured continuity of care by establishing clinics at local senior communities.
5 Takeaways from the Recent Sims Conference
Read Rob’s key takeaways from the HJ Sims 2023 Late Winter Conference in Sarasota.
Key Strategies for Developing Your Content Marketing Plan
Upgrade your brand strategy with content marketing, which amplifies visibility, increases web traffic and generates leads—all backed by data-driven evidence.
Overcoming Inflationary Pressures
The current pressure created by rising costs requires digging past surface-level reactive strategies to get to the root of challenges.
Native Advertising – Could it Work for You?
Learn more about native advertising, a growing medium that could be beneficial to many senior living communities.
Four Ways to Increase IL Revenue in 2023—Without Pushing Monthly Fees
By Sara Montalto, Senior Vice President, Strategic Services With margins continually getting squeezed by inflation and rising payroll costs, senior living communities need to find new ways to increase top-line revenue. Here are three strategies most communities could...
What’s Really Happening in the Real Estate Market? And how will it affect senior living sales?
By Rob Love, President/CEO, and Lauren Houlik, Director of Market Intelligence The health of the home resale market is, of course, essential to the health of independent living census at Life Plan Communities. Prospects are comfortable with the idea of “trading” their...
E + I = B … → D: Why a strong DEI program is more important than ever to Life Plan Communities
By Rob Love, President/CEO Our company has been involved in helping communities with diversity initiatives for about 10 years now, and the field has certainly come a long way. That said, the senior living field still has much further to go, and the need for a strong...
Four Major Trends That Will Impact Senior Living in 2023
By Aaron Rulnick, Managing Principal of HJ Sims Aaron serves as co-leader of HJ Sims’ investment banking team and sits on both the firm’s Executive Operating Committee and Board of Directors. With more than 30 years of experience in the senior living field, Aaron has...