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Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.

We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.

Webinar: Why Master Planning May Be More Important Now Than Ever Before

May 26, 2021 • 12:00 pm - 1:30 pm


Tad Melton, Managing Director, Ziegler
Melissa Pritchard, Managing Principal, SFCS Architects
Rob Love, President & CEO, Love & Company

In a world where senior living communities were already faced with ever-increasing competitive pressures—including a plethora of services that enable seniors to stay at home, as well as other types of residential communities—the pandemic has introduced even more technological and psychological challenges that communities need to address in order to remain relevant and successful through the rest of the 2020s and beyond.

Why Master Planning May Be More Important Now Than Ever Before
Plus the Best Way to Organize the Master Planning Process

May 2021 Webinar with Love & Company

Join Rob Love, president of Love & Company, and our guest panelists—Melissa Pritchard, Managing Principal of SFCS Architects, and Tad Melton, Managing Director at Ziegler—on Wednesday, May 26, 2021 from noon to 1:30 Eastern for an exploration of:

  • The primary considerations driving organizations to develop new strategic and master plans
  • Current trends in community design and evolution to be considered during the master planning process
  • The most fundamentally sound approach to developing a plan that will work
Register Today

Past Webinars

Click the title of the webinar below to watch the session recording

Webinar: Beyond Our Walls: Opportunities for Expanding Life Plan Community Services

Presenters: Ben Unkle, President & CEO, Westminster-Canterbury on Chesapeake Bay Kevin McLeod, President & CEO, Carolina Meadows Nancy King, President, Senior Options Rob Love, President & CEO, Love & Company (moderator) Over the past decade, many Life Plan Communities have been exploring ways to add revenue by providing services...

Webinar: Marketing and Sales in 2021: The Path To Rebuilding and Sustaining Census

Presented By:Lisa Pearre, moderator, Principal, Chief Client Services Officer Karen Adams, Vice President, Market Intelligence Amy Brodie, Vice President, Client ServicesJim Gentry, Copy Director Joan Kelly-Kincade, Senior Sales Advisor In 2020, the COVID pandemic had a significant impact on many communities’ census and revenue.  While some were...

Webinar: Focus on 2021: Insights and Strategies for a Successful Year

Presented By:Sean Kelly, President & CEO, Kendal Corporation Margaret Johnson, Director—Sector Lead, Senior Living, Fitch RatingsJohn Franklin, Principal and Founder, Pearl Creek AdvisorsMelissa Andrews, President & CEO, LeadingAge VARob Love, President & CEO, Love & Company (moderator) 2020 marked a year of significant—and...

Webinar: The New Senior Living Sales Cycle – Explained

How to use digital sales tools to compete in 2021 Presented By:Lisa Pearre, Love & Company (moderator)Erin Hayes, Co-Founder and Chief Revenue Officer, EnquireCasie Reber, Content Marketing Director, Love & CompanyJoan Kelly-Kincade, Senior Living Sales Advisor, Love & CompanyClara Daly, Interactive Communications Director, Love &...

Webinar: 5 Ways Market Intelligence Can Help Drive Revenue

Presented By:Rob Love, Love & CompanyKaren Adams, Love & CompanyDave Hoglund, Perkins EastmanJodi Bleier, Senior Living Executive and Consultant The need for and uses of data about markets go well beyond quantifying the potential for expansions or start up communities. There are numerous types of market assessment tools that are...

Webinar: What Messages Will Inspire Prospects to Act Today?

Presented By:Rob Love, President & CEO, Love & CompanyDan Rexford, Vice President, Marketing Innovation, Love & CompanyJoseph Cliber, Principal, Creosote Affects Prospects’ aspirations and attitudes toward joining a community have changed in recent months. Accordingly, the messages communities deliver must reflect these changes in...

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