Webinars

Stay at the front of the field

Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.

We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.

Webinar: 5 Ways Market Intelligence Can Help Drive Revenue

September 30, 2020 • 12:00 pm - 1:30 pm


Presenters:
Rob Love, Love & Company
Karen Adams, Love & Company
Dave Hoglund, Perkins Eastman
Jodi Bleier
The need for and uses of data about markets go well beyond quantifying the potential for expansions or start up communities. There are numerous types of market assessment tools that are invaluable to developing an organization’s strategies, increasing revenue, identifying potential new products and services, increasing occupancy, and supporting planning and design teams.

Learning Objectives

  • Understand how specific types of market intelligence and consumer research can be used to address a variety typical community challenges, including:
    • We can’t reach and sustain budgeted occupancy or presales levels. Is it our market, marketing, pricing, or product?
    • How has COVID affected my wait list and prospects? How does our community need to evolve to attract them?
    • Census is high, but margins are low. Can we increase pricing?
    • What should our target market really be? Are we missing pockets we should be targeting?
    • We are finishing up our master plan. How can we have confidence that the consumer is really going to buy our new residences?
Register

Past Webinars

Click the title of the webinar below to watch the session recording

Webinar: What Messages Will Inspire Prospects to Act Today?

Presented By:Rob Love, President & CEO, Love & CompanyDan Rexford, Vice President, Marketing Innovation, Love & CompanyJoseph Cliber, Principal, Creosote Affects Prospects’ aspirations and attitudes toward joining a community have changed in recent months. Accordingly, the messages communities deliver must reflect these changes in...

Webinar: Senior Living Marketing after Shelter at Home

Presented By:Rob Love, President & CEO, Love & CompanyLisa Pearre, Principal, Chief Client Services Officer, Love & CompanyAmy Brodie, Client Services Director, Love & CompanyLaureen McGuire, Vice President, Sales Services, Love & Company As a result of the pandemic, many senior living communities have struggled with...

Webinar: Covid-19: Marketing During Uncertain Times

Presented By:Rob Love, President & CEO, Love & CompanyLisa Pearre, Principal, Chief Client Services Officer, Love & CompanyAmy Brodie, Client Services Director, Love & CompanyDan Rexford, Vice President, Marketing Innovation, Love & Company As Covid-19 officially became a Pandemic, our field needs to be ultra-protective of our...

Webinar: Rental vs. Entrance Fee: Responding to Consumer Preferences

Presented By: Rob Love, President & CEO, Love & Company Michael Kivov, Partner, OnePoint Partners Keith Robertson, Managing Director, Ziegler Dan Rexford, Vice President of Marketing Innovation, Love & Company Due to changing consumer preferences and buying patterns, the rental option is becoming increasingly popular among boomers and...

Webinar: Extending Housing and Services to the Middle Market

Presented By: Bev Asper, Director, Baker Tilly Lynn Daly, Managing Director, BB&T Capital Markets Craig Kimmel, Partner, RLPS Architects Rob Love, President & CEO, Love & Company If your mission-driven organization is considering housing and service options for the middle market, join us for key insights on how to support this rapidly...

Webinar: The Reasons for Growth

Presented by: Dan Hermann, President and CEO, Head of Investment Banking, Ziegler Lisa McCracken, Director, Senior Living Research & Development, Ziegler Tom Mann, Principal & Chief Marketing Innovation Officer, Love & Company This webinar is a must for every LeadingAge CEO. More than 76 million baby boomers will start...

Webinar: The Necessity of Strategic Planning for Senior Living Organizations

Presented by: Rob Love, President, Love & Company, Ryan Frederick, Founder & CEO, SmartLiving 360, Marc Silver, Managing Director, Piper Jaffray The competitive landscape for senior living communities has changed dramatically over the past 10 years, with greater change likely over the coming decade. The consumer is changing, competitive...

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