Webinars

Stay at the front of the field

Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.

We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.

Maximize Sales from Digital Marketing

October 5, 2022 • 12:00 pm - 1:30 pm

Presenters:

Rob Love, President & CEO, Love & Company
Ellen Stokes, Vice President of Marketing Innovation, Love & Company
Evan Brown, Media Director, Love & Company
Mike Guill, Digital Interactive and Content Marketing Director, Love & Company
Genie Heer, Senior Sales Advisor, Love & Company

 

A recent analysis of Love & Company clients’ sales metrics shows that, since 2018, the number of leads communities are getting from digital sources has tripled, and the number of sales from digital sources has doubled. Sales from digital lead sources now represent nearly 30% of all sales, more than double the proportion from direct mail (13%), and lagging only sales from referrals, PR outreach and drive-by (47%). In this increasingly digital marketplace, how can communities ensure they are implementing the most effective digital marketing programs?

 

October Webinar Graphic

 

In this webinar, we will explore key considerations in planning and implementing digital marketing programs that recognize and respond to key points in the customer journey, including:

  • The best strategies and tactics for attracting qualified leads; i.e., inviting prospects to begin the journey
  • Tools and tactics to convert marketing-qualified leads—those who are looking for initial information about a community—to sales-qualified leads—those who are ready to engage with a sales counselor
  • Advancing the sale with digitally generated leads: How does the sales team need to evolve its approach to maximize conversions of leads to sales?
Register Today

Past Webinars

Click the title of the webinar below to watch the session recording

Webinar: How to Use Market Intelligence to Significantly Increase Presales Success

Presenters: Rob Love, President & CEO, Love & Company  Sara Montalto, Vice President of Strategic Services, Love & Company Kirby Nickerson, CFO, Lutheran Services Carolinas Stacey Nannery, Vice President, Sales and Marketing, Westminster Canterbury Richmond Russell Gardner, Vice President, Chief Financial Officer, Westminster...

Webinar: Marketing and Sales in 2022: Plan and Pivot Your Way to Intentional Success

Presenters: Joan Kelly-Kincade, Strategic Sales Advisor, Love & Company Sara Montalto, Vice President, Strategic Services, Love & Company Kate Leach, Strategic Sales Advisor, Love & Company Lisa Pearre, Principal & Chief Client Services Officer, Love & Company (moderator) One year ago, we hosted a webinar that projected...

Webinar: Focus on 2022: Insights and Strategies for a Successful Year

Presenters: Chris Keysor, President & CEO, Lenbrook Tommy Brewer, Managing Director, Ziegler Mario McKenzie, Partner, CliftonLarsonAllen Rob Love, President & CEO, Love & Company 2022 offers significant potential for the senior living field to take meaningful steps forward—steps many communities have not been able to take during the...

Webinar: Social Connection and Engagement

Presenters: John Franklin, Founder and Principal, Pearl Creek Advisors Kyle Robinson, Partner, Wellzesta Gwen Hardy, Chief Operating Officer, Presbyterian Homes of Georgia Cameron Honeycutt, Executive Director, Presbyterian Village Athens Rob Love, President & CEO, Love & Company (moderator) Health science has shown that social isolation...

Webinar: Integrated Wellness and Prevention

Presenters: Karen Adams, Vice President Market Intelligence, Love & Company Tom Mann, Vice President of Sales and Marketing, Moorings Park Mike Kivov, Partner, OnePoint Partners Rob Love, President & CEO, Love & Company For more than 40 years, Life Plan Communities (known for most of that time period as continuing care retirement...

Webinar: Why Master Planning May Be More Important Now Than Ever Before

Presenters: Tad Melton, Managing Director, Ziegler Melissa Pritchard, Managing Principal, SFCS Architects Rob Love, President & CEO, Love & Company In a world where senior living communities were already faced with ever-increasing competitive pressures—including a plethora of services that enable seniors to stay at home, as well as other...