Webinars

Stay at the front of the field

Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.

We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.

Integrate Marketing in New Ways to Solve Senior Living’s Oldest Sales Challenges

November 20, 2024 • 12:00 pm - 1:30 pm

Presenters:

Rob Love, President/CEO
Joe Ford, Senior Vice President Integrated Marketing Strategy
Lexi McDaniel, Content Marketing Strategist
Mike Guill, Website and Interactive Director
Ryan Knisely, Strategic Sales Advisor

“Send me better qualified leads, and more of them,” says your sales team.

“How are you going to sell all these one-bedrooms apartments,” asks your CFO?

These are some of senior living’s oldest challenges. Fortunately, new tools, technologies and consumer behaviors equip Life Plan Communities to solve them more effectively than ever before. But there’s a catch—only if all marketing and sales disciplines share the same goal and mutually support one another in implementation at the campaign level.

Achieving true integration was difficult pre-2023. However, the pandemic became the catalyst for significant advances in how digital, content, traditional and direct marketing can interact in new, exciting ways that allow integration unlike anything a Life Plan Community could do in the past.

This session illustrates what it looks like when you plan campaigns with the digital, content, media, advertising and sales disciplines all around the same table, sharing the same goals and looking for ways to integrate with one another.

November 20th webinar graphic.

Learning Objectives:

  • Identify specific ways integrated campaign planning can address the most common challenges faced by Life Plan Community marketing teams
  • Learn the multi-channel integration opportunities most realistically applicable for teams of any size to apply in 2025
  • Learn what tools and technologies to consider for long-term growth and sustainability of a best-practice sales and marketing program
Register Today

Past Webinars

Click the title of the webinar below to watch the session recording

Senior Living Content Marketing Strategy: Building Relationships and Revenue

Presenters: Rob Love, President/CEO, Love & Company Jason Miller, Senior Creative Director, Love & Company Lexi McDaniel, Content Marketing Strategist, Love & Company What if people genuinely looked forward to your marketing communications? No, really. What if your residents and prospects engaged with all your social posts, pinned...

Emotional Intelligence Drives Success in a Digital-First Marketing World

Presenters: Rob Love, President/CEO, Love & Company Joan Kelly-Kincade, Strategic Sales Advisor, Love & Company Hoyle Koontz, Partner, The Vectre Nate O’Keefe, CEO, Roobrik As senior living prospects grow ever-more digitally oriented, they are better educated than ever before about Life Plan Communities and the benefits of this lifestyle....

Inclusion as an Essential Growth Strategy

Presenters: Marvell Adams, Jr., Founder and CEO, W Lawson Company; CEO, Caregiver Action Network Rob Love, President/CEO, Love & Company   By 2040, there will be about 44 million more adults age 65+ than there were in 2022. Of those, over half will be a person of color. The baby boomer generation will be the last in which people of color...

A Look Ahead At 2024: It’s Time To Grow

Presenters: Dan Hermann, President and CEO, Ziegler Larry Gumina, Chief Executive Officer, Ohio Living John Spooner, Co-Chief Executive Officer, Greystone Communities Rob Love, President/CEO, Love & Company (moderator)   After years of dealing with a pandemic, rising construction costs, inflationary pressures and high interest rates,...

Improve Census and Margins with the Six Ps

Presenters: Greg Hensley, Senior Vice President, Plante Moran Living Forward Sally Heffernan, Senior Vice President, Plante Moran Living Forward Sara Montalto, Senior Vice President, Strategic Services, Love & Company Rob Love, President/CEO, Love & Company Marketability and high occupancy in today’s competitive senior housing market can...

Five Keys to Strong Sales Performance

Presenters: Sara Montalto, Senior Vice President, Strategic Services, Love & Company Genie Heer, Strategic Sales Advisor, Love & Company Liz Phlegar, Account Strategy Director, Love & Company Rob Love, President/CEO, Love & Company After multiple years of high inflation, it’s more important than ever for communities to maximize...

How to Fill a Community in Today’s Changed World

Presenters: Tina McLeod, Vice President, Strategic Marketing Services, Love & Company  Genie Heer, Strategic Sales Advisor, Love & Company Joan Kelly-Kincade, Strategic Sales Advisor, Love & Company Rob Love, President/CEO, Love & Company  Many communities are operating at lower census levels today than they were prior to the...