Webinars

Stay at the front of the field

Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.

We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.

Webinar: Focus on 2021: Insights and Strategies for a Successful Year

December 10, 2020 • 12:00 pm - 1:30 pm


Presenters:
Sean Kelly, President & CEO, Kendal Corporation
Margaret Johnson, Director—Sector Lead, Senior Living, Fitch Ratings
John Franklin, Principal, Pearl Creek Advisors
Rob Love, President & CEO, Love & Company (moderator)

2020 marked a year of significant—and largely unanticipated—change in the senior living field. What lies ahead for 2021?  In this webinar we will share insights from a multisite provider and an association executive on how they and their member communities are taking lessons learned from 2020 and adapting to position communities for success in 2021.

Focus on 2021
Insights and Strategies for a Successful Year

We will also share insights from a financial analyst on how the senior living field is currently viewed by investors, and by a senior living thought leader on overall strategies organizations need to be pursuing to position the field for continuing success in the years ahead.

In this webinar, you will learn:

  • How Kendal is preparing its communities for operational, marketing and financial success in 2021
  • How LeadingAge Virginia is working to position its member communities to be successful in 2021
  • How Fitch analysts currently view the strengths and challenges of the senior living field
  • Major initiatives Pearl Creek Advisors founder John Franklin is encouraging organizations to take to remain competitive and meaningful both in 2021 and in the years beyond
Register

Past Webinars

Click the title of the webinar below to watch the session recording

Webinar: The New Senior Living Sales Cycle – Explained

How to use digital sales tools to compete in 2021 Presented By:Lisa Pearre, Love & Company (moderator)Erin Hayes, Co-Founder and Chief Revenue Officer, EnquireCasie Reber, Content Marketing Director, Love & CompanyJoan Kelly-Kincade, Senior Living Sales Advisor, Love & CompanyClara Daly, Interactive Communications Director, Love &...

Webinar: 5 Ways Market Intelligence Can Help Drive Revenue

Presented By:Rob Love, Love & CompanyKaren Adams, Love & CompanyDave Hoglund, Perkins EastmanJodi Bleier, Senior Living Executive and Consultant The need for and uses of data about markets go well beyond quantifying the potential for expansions or start up communities. There are numerous types of market assessment tools that are...

Webinar: What Messages Will Inspire Prospects to Act Today?

Presented By:Rob Love, President & CEO, Love & CompanyDan Rexford, Vice President, Marketing Innovation, Love & CompanyJoseph Cliber, Principal, Creosote Affects Prospects’ aspirations and attitudes toward joining a community have changed in recent months. Accordingly, the messages communities deliver must reflect these changes in...

Webinar: Senior Living Marketing after Shelter at Home

Presented By:Rob Love, President & CEO, Love & CompanyLisa Pearre, Principal, Chief Client Services Officer, Love & CompanyAmy Brodie, Client Services Director, Love & CompanyLaureen McGuire, Vice President, Sales Services, Love & Company As a result of the pandemic, many senior living communities have struggled with...

Webinar: Covid-19: Marketing During Uncertain Times

Presented By:Rob Love, President & CEO, Love & CompanyLisa Pearre, Principal, Chief Client Services Officer, Love & CompanyAmy Brodie, Client Services Director, Love & CompanyDan Rexford, Vice President, Marketing Innovation, Love & Company As Covid-19 officially became a Pandemic, our field needs to be ultra-protective of our...

Webinar: Rental vs. Entrance Fee: Responding to Consumer Preferences

Presented By: Rob Love, President & CEO, Love & Company Michael Kivov, Partner, OnePoint Partners Keith Robertson, Managing Director, Ziegler Dan Rexford, Vice President of Marketing Innovation, Love & Company Due to changing consumer preferences and buying patterns, the rental option is becoming increasingly popular among boomers and...

Webinar: Extending Housing and Services to the Middle Market

Presented By: Bev Asper, Director, Baker Tilly Lynn Daly, Managing Director, BB&T Capital Markets Craig Kimmel, Partner, RLPS Architects Rob Love, President & CEO, Love & Company If your mission-driven organization is considering housing and service options for the middle market, join us for key insights on how to support this rapidly...

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