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Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.

We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.

A Look Ahead At 2024: It’s Time To Grow.

December 14, 2023 • 12:00 pm - 1:30 pm


Dan Hermann, President and CEO, Ziegler
Larry Gumina, Chief Executive Officer, Ohio Living
John Spooner, Co-Chief Executive Officer, Greystone Communities
Rob Love, President/CEO, Love & Company (moderator)

After years of dealing with a pandemic, rising construction costs, inflationary pressures and high interest rates, many market factors are settling down to more normal levels. With greater stability comes greater opportunity, as projections show that the senior living field will need to nearly double the inventory of residences by 2040 to keep up with demand. It’s now time for providers to address how they will respond to increasing consumer needs in their markets. In this, our fourth annual “A Look Ahead” webinar, our panel of senior living thought leaders will share their views on what steps organizations can (and need to!) take now to prepare for this increase in demand.


December webinar social graphic.

Learning Objectives: 

  • Dan Hermann, President and CEO of Ziegler, will share his perspectives on overall growth opportunities and why he believes this is the right time for the not-for-profit senior living field to focus on growth.
  • Larry Gumina, CEO of Ohio Living, a growing multisite organization, will share insights as an operator on how Ohio Living is planning for growth, and on developing a strong board is a critical step in preparing for smart growth.
  • John Spooner, Co-CEO of Greystone Communities, will share the perspectives of a development firm in addressing how organizations should prepare for expansions of existing communities or development of new or satellite campuses.
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Past Webinars

Click the title of the webinar below to watch the session recording

Improve Census and Margins with the Six Ps

Presenters: Greg Hensley, Senior Vice President, Plante Moran Living Forward Sally Heffernan, Senior Vice President, Plante Moran Living Forward Sara Montalto, Senior Vice President, Strategic Services, Love & Company Rob Love, President/CEO, Love & Company Marketability and high occupancy in today’s competitive senior housing market can...

Five Keys to Strong Sales Performance

Presenters: Sara Montalto, Senior Vice President, Strategic Services, Love & Company Genie Heer, Strategic Sales Advisor, Love & Company Liz Phlegar, Account Strategy Director, Love & Company Rob Love, President/CEO, Love & Company After multiple years of high inflation, it’s more important than ever for communities to maximize...

How to Fill a Community in Today’s Changed World

Presenters: Tina McLeod, Vice President, Strategic Marketing Services, Love & Company  Genie Heer, Strategic Sales Advisor, Love & Company Joan Kelly-Kincade, Strategic Sales Advisor, Love & Company Rob Love, President/CEO, Love & Company  Many communities are operating at lower census levels today than they were prior to the...

Achieving Transformational Change Through Strategic Planning

Presenters: Diane Burfeindt, Managing Principal of Trilogy Connect Tad Melton, Managing Director of Ziegler Rob Love, President/CEO of Love & Company For many years, senior living organizations faced a set of similar challenges, and most developed a ‘bag of tricks’ to address them—proven strategies that could be deployed to get the...

Webinar: Maximize Sales from Digital Marketing

Presenters: Rob Love, President & CEO, Love & Company  Ellen Stokes, Vice President of Marketing Innovation, Love & Company Evan Brown, Media Director, Love & Company Mike Guill, Digital Interactive and Content Marketing Director, Love & Company Genie Heer, Senior Sales Advisor, Love & Company A recent analysis of Love...