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Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.

We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.

Integrated Wellness and Prevention

August 5, 2021 • 12:00 pm - 1:30 pm


Karen Adams, Vice President Market Intelligence, Love & Company
Tom Mann, Vice President of Sales and Marketing, Moorings Park
Mike Kivov, Partner, OnePoint Partners
Rob Love, President & CEO, Love & Company

For more than 40 years, Life Plan Communities (known for most of that time period as continuing care retirement communities) have offered aging persons the confidence of knowing that, if they ever needed assisted living or skilled nursing, it could be provided at the same community. And after 40 years, Life Plan Communities have yet to capture even 10% of the “age- and income-qualified” market.

Today, as residential and stay-at-home alternatives for aging seniors continue to grow, Life Plan Communities are facing increased pressure to reinvent themselves in order to stay both relevant and viable. With continued declines in the utilization of skilled nursing beds, coupled with increased consumer preference to age in place rather than move through a continuum, many believe the historical continuum of care model needs to be re-envisioned.

How can Life Plan Communities successfully reposition the continuum concept? In this webinar, we will share insights on overall consumer preferences for preventive health and wellness programs, plus strategies several non-senior-living companies are taking to capture this rapidly expanding need. We will then share insights from senior living thought leaders on their vision for how Life Plan Communities are in a unique position to offer more comprehensive integrated health and preventive programs than any current alternatives.


Integrated Wellness and Prevention
Repositioning Life Plan Communities to Provide What Consumers Really Want

During the webinar, participants will:

  • Examine consumer desires for preventive health programs, and how the growth of alternative services for aging seniors may impact demand for Life Plan Communities
  • Explore a “fountain of youth” vision for how Life Plan Communities can adopt a truly distinctive and valuable positioning strategy around integrated health, wellness and prevention that they are uniquely qualified to deliver
  • Discover options for repositioning and rightsizing underperforming healthcare assets
Register Today

Past Webinars

Click the title of the webinar below to watch the session recording

Webinar: Why Master Planning May Be More Important Now Than Ever Before

Presenters: Tad Melton, Managing Director, Ziegler Melissa Pritchard, Managing Principal, SFCS Architects Rob Love, President & CEO, Love & Company In a world where senior living communities were already faced with ever-increasing competitive pressures—including a plethora of services that enable seniors to stay at home, as well as other...

Webinar: Beyond Our Walls: Opportunities for Expanding Life Plan Community Services

Presenters: Ben Unkle, President & CEO, Westminster-Canterbury on Chesapeake Bay Kevin McLeod, President & CEO, Carolina Meadows Nancy King, President, Senior Options Rob Love, President & CEO, Love & Company (moderator) Over the past decade, many Life Plan Communities have been exploring ways to add revenue by providing services...

Webinar: Marketing and Sales in 2021: The Path To Rebuilding and Sustaining Census

Presented By:Lisa Pearre, moderator, Principal, Chief Client Services Officer Karen Adams, Vice President, Market Intelligence Amy Brodie, Vice President, Client ServicesJim Gentry, Copy Director Joan Kelly-Kincade, Senior Sales Advisor In 2020, the COVID pandemic had a significant impact on many communities’ census and revenue.  While some were...

Webinar: Focus on 2021: Insights and Strategies for a Successful Year

Presented By:Sean Kelly, President & CEO, Kendal Corporation Margaret Johnson, Director—Sector Lead, Senior Living, Fitch RatingsJohn Franklin, Principal and Founder, Pearl Creek AdvisorsMelissa Andrews, President & CEO, LeadingAge VARob Love, President & CEO, Love & Company (moderator) 2020 marked a year of significant—and...

Webinar: The New Senior Living Sales Cycle – Explained

How to use digital sales tools to compete in 2021 Presented By:Lisa Pearre, Love & Company (moderator)Erin Hayes, Co-Founder and Chief Revenue Officer, EnquireCasie Reber, Content Marketing Director, Love & CompanyJoan Kelly-Kincade, Senior Living Sales Advisor, Love & CompanyClara Daly, Interactive Communications Director, Love &...

Webinar: 5 Ways Market Intelligence Can Help Drive Revenue

Presented By:Rob Love, Love & CompanyKaren Adams, Love & CompanyDave Hoglund, Perkins EastmanJodi Bleier, Senior Living Executive and Consultant The need for and uses of data about markets go well beyond quantifying the potential for expansions or start up communities. There are numerous types of market assessment tools that are...

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