Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
How Executive Leadership Drives Census Turnarounds: There’s a Leadership Story Behind Every Marketing Success
October 9, 2024 • 12:00 pm - 1:30 pm
Presenters:
Rob Love, President/CEO, Love & Company
Courtney McGuiness, VP of Marketing & Community Engagement, Episcopal SeniorLife Communities
Most great marketing success stories start with community leaders that are willing and able to recognize when it’s time to embrace outside assistance.
Whenever you hear successful census turnaround stories, the focus usually starts with a sales and marketing assessment provided by an experienced third party. But there’s always more to the story.
The real success story starts with leaders who rose to the challenge of inviting fresh eyes into their organization, accepting the possibility of hearing hard things and developing the confidence to invest in new solutions.
This webinar lets you hear from a Marketing VP who recently led a successful marketing turnaround for a nonprofit multi-site, along with a variety of stories from organizations that show diverse ways leadership made hard decisions that led to occupancy growth and organizational change.
Each leadership team has a different story to tell, but all have faced their challenges and led their organizations to successful outcomes.
Join us to learn more about:
- Addressing internal obstacles that keep organizations from identifying and fixing the core issues that prevent strong occupancy.
- Creating organizational buy-in for marketing initiatives at all levels by focusing on customer service
- Effectively leveraging executive-level buy in during marketing assessments
- Prioritizing and staging change to make ensure turn-around plans are realistic
- The core, critical components required when assessing the causes and solutions for census shortfalls and sales and marketing program effectiveness
Past Webinars
Click the title of the webinar below to watch the session recording
Achieving Transformational Change Through Strategic Planning
Presenters: Diane Burfeindt, Managing Principal of Trilogy Connect Tad Melton, Managing Director of Ziegler Rob Love, President/CEO of Love & Company For many years, senior living organizations faced a set of similar challenges, and most developed a ‘bag of tricks’ to address them—proven strategies that could be deployed to get the...
Webinar: Overcoming Inflationary Pressures: Strategies to Increase Revenue and Control Costs in 2023
Presenters: Rob Clark, Managing Director, OnePoint Partners Rob Love, President/CEO, Love & Company Sara Montalto, VP of Strategic Services, Love & Company For senior living communities, non-payroll inflation has increased costs in general by nearly 15% over the past two years, while payroll costs have increased by even more. This has...
Webinar: A Look Ahead At 2023: Recognizing, Addressing and Overcoming the Challenges Ahead for Life Plan Communities
Presenters: Aaron Rulnick, Managing Principal, HJ Sims Jonathan Cook, Chief Executive Officer, LIfeSpire of Virginia Rob Love, President/CEO, Love & Company Staffing shortages. Inflationary pressures. Rising interest rates. A softening housing market. Ever-increasing construction costs and supply chain issues. These and other economic...
Webinar: Maximize Sales from Digital Marketing
Presenters: Rob Love, President & CEO, Love & Company Ellen Stokes, Vice President of Marketing Innovation, Love & Company Evan Brown, Media Director, Love & Company Mike Guill, Digital Interactive and Content Marketing Director, Love & Company Genie Heer, Senior Sales Advisor, Love & Company A recent analysis of Love...
Webinar: How to Use Market Intelligence to Significantly Increase Presales Success
Presenters: Rob Love, President & CEO, Love & Company Sara Montalto, Vice President of Strategic Services, Love & Company Kirby Nickerson, CFO, Lutheran Services Carolinas Stacey Nannery, Vice President, Sales and Marketing, Westminster Canterbury Richmond Russell Gardner, Vice President, Chief Financial Officer, Westminster...
Webinar: Workforce Recruitment and Retention: Strategies and Insights for Optimal Outcomes
Presenters: Peter Corless, EVP of Enterprise Development, OnShift Denise Boudreau, President, Drive Dana Pyles, Vice President, Client Experience, Love & Company Rob Love, President & CEO, Love & Company (moderator) From COVID-19 and vaccine mandates, to wage changes and The Great Resignation, Life Plan Communities are struggling with...
Webinar: Marketing and Sales in 2022: Plan and Pivot Your Way to Intentional Success
Presenters: Joan Kelly-Kincade, Strategic Sales Advisor, Love & Company Sara Montalto, Vice President, Strategic Services, Love & Company Kate Leach, Strategic Sales Advisor, Love & Company Lisa Pearre, Principal & Chief Client Services Officer, Love & Company (moderator) One year ago, we hosted a webinar that projected...
Webinar: Focus on 2022: Insights and Strategies for a Successful Year
Presenters: Chris Keysor, President & CEO, Lenbrook Tommy Brewer, Managing Director, Ziegler Mario McKenzie, Partner, CliftonLarsonAllen Rob Love, President & CEO, Love & Company 2022 offers significant potential for the senior living field to take meaningful steps forward—steps many communities have not been able to take during the...