Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
September 30, 2020 • 12:00 pm - 1:30 pm
Rob Love, Love & Company
Karen Adams, Love & Company
Dave Hoglund, Perkins Eastman
The need for and uses of data about markets go well beyond quantifying the potential for expansions or start up communities. There are numerous types of market assessment tools that are invaluable to developing an organization’s strategies, increasing revenue, identifying potential new products and services, increasing occupancy, and supporting planning and design teams.
- Understand how specific types of market intelligence and consumer research can be used to address a variety typical community challenges, including:
- We can’t reach and sustain budgeted occupancy or presales levels. Is it our market, marketing, pricing, or product?
- How has COVID affected my wait list and prospects? How does our community need to evolve to attract them?
- Census is high, but margins are low. Can we increase pricing?
- What should our target market really be? Are we missing pockets we should be targeting?
- We are finishing up our master plan. How can we have confidence that the consumer is really going to buy our new residences?
Click the title of the webinar below to watch the session recording
Presented by: Rob Love - President, Love & Company Alwyn Powell - Founder, A.V. Powell & Associates LLC Sara Montalto - VP of Strategic Insight, Love & Company Key Trends and Insights for Organizations Interested in Developing and Growing If your organization is considering launching a continuing care at home (CCaH) program, or if...
Presented By: Christopher Borcik, F.S.A., F.C.A., M.A.A.A., Continuing Care Actuaries Jennifer Schwalm CPA, Baker Tilly Rob Love, Love & Company Using Actuarial Data to Drive Key Marketing and Operating Decisions Countless senior living organizations are operating without understanding the true cost of the goods and services they provide....
Presenters: Tom Mann - Principal & Chief Marketing Innovation Officer at Love & Company Mario McKenzie, CPA - Principal, Healthcare at CliftonLarsenAllen Charles Roberson - Regional Sales Manager at MatrixCare Presentation Date: May 9, 2019, 12:00pm-1:30pm EDT Session Description: During this webinar, you'll learn the practical use of...
Presented By: Kayla Caw, Content Marketing Manager, Love & Company How to prepare for (and respond to) any kind of crisis A reporter calls and asks about rumors of embezzlement by a member of your leadership team. Your Medicare rating dropped due to violations that caused harm. The community loses power during a storm. The building next door...
Presented By: Katie Smith Sloan, LeadingAge, President & CEO John Cochrane, HumanGood, President & CEO Doug Leidig, Asbury Communities Inc., President & CEO Tom Mann, Love & Company, Principal & Chief Marketing Innovation Officer Click on a presenter's name to learn more about them During this special webinar for LeadingAge...
Presented By: Karen Adams - Love & Company - Vice President, Market Intelligence Monica McAfee - John Knox Village - Chief Marketing and Innovation Officer Scott Pfeifer - RDG Planning and Design - Principal Click on a presenter's name to learn more about them If your organization is thinking about building a new blue sky community or a...
Presented by: Tom Mann, Executive Vice President, Integrated Media Services, Love & Company (email@example.com) Manny Ocasio, Executive Vice President of Human Resources, Asbury Communities (firstname.lastname@example.org) Jacquelyn Kung, CEO, Activated Insights (email@example.com) According to a study by Ziegler, 80 percent of CFOs said...
Presented by: Tom Mann, Executive Vice President, Integrated Media Services, Love & Company Lisa Pearre, Executive Vice President, Client Services, Love & Company Shannon Grieb, Vice President of Marketing, Meadowood Senior Living is growing more competitive all the time. Your prospects are changing, as are their marketing habits, new...