Stay at the front of the field

Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.

We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.

Webinar: Why Master Planning May Be More Important Now Than Ever Before

May 26, 2021 • 12:00 pm - 1:30 pm


Tad Melton, Managing Director, Ziegler
Melissa Pritchard, Managing Principal, SFCS Architects
Rob Love, President & CEO, Love & Company

In a world where senior living communities were already faced with ever-increasing competitive pressures—including a plethora of services that enable seniors to stay at home, as well as other types of residential communities—the pandemic has introduced even more technological and psychological challenges that communities need to address in order to remain relevant and successful through the rest of the 2020s and beyond.

Why Master Planning May Be More Important Now Than Ever Before
Plus the Best Way to Organize the Master Planning Process

May 2021 Webinar with Love & Company

Join Rob Love, president of Love & Company, and our guest panelists—Melissa Pritchard, Managing Principal of SFCS Architects, and Tad Melton, Managing Director at Ziegler—on Wednesday, May 26, 2021 from noon to 1:30 Eastern for an exploration of:

  • The primary considerations driving organizations to develop new strategic and master plans
  • Current trends in community design and evolution to be considered during the master planning process
  • The most fundamentally sound approach to developing a plan that will work
Register Today

Past Webinars

Click the title of the webinar below to watch the session recording

Webinar: Senior Living Marketing after Shelter at Home

Presented By:Rob Love, President & CEO, Love & CompanyLisa Pearre, Principal, Chief Client Services Officer, Love & CompanyAmy Brodie, Client Services Director, Love & CompanyLaureen McGuire, Vice President, Sales Services, Love & Company As a result of the pandemic, many senior living communities have struggled with...

Webinar: Covid-19: Marketing During Uncertain Times

Presented By:Rob Love, President & CEO, Love & CompanyLisa Pearre, Principal, Chief Client Services Officer, Love & CompanyAmy Brodie, Client Services Director, Love & CompanyDan Rexford, Vice President, Marketing Innovation, Love & Company As Covid-19 officially became a Pandemic, our field needs to be ultra-protective of our...

Webinar: Rental vs. Entrance Fee: Responding to Consumer Preferences

Presented By: Rob Love, President & CEO, Love & Company Michael Kivov, Partner, OnePoint Partners Keith Robertson, Managing Director, Ziegler Dan Rexford, Vice President of Marketing Innovation, Love & Company Due to changing consumer preferences and buying patterns, the rental option is becoming increasingly popular among boomers and...

Webinar: Extending Housing and Services to the Middle Market

Presented By: Bev Asper, Director, Baker Tilly Lynn Daly, Managing Director, BB&T Capital Markets Craig Kimmel, Partner, RLPS Architects Rob Love, President & CEO, Love & Company If your mission-driven organization is considering housing and service options for the middle market, join us for key insights on how to support this rapidly...

Webinar: The Reasons for Growth

Presented by: Dan Hermann, President and CEO, Head of Investment Banking, Ziegler Lisa McCracken, Director, Senior Living Research & Development, Ziegler Tom Mann, Principal & Chief Marketing Innovation Officer, Love & Company This webinar is a must for every LeadingAge CEO. More than 76 million baby boomers will start...

Webinar: The Necessity of Strategic Planning for Senior Living Organizations

Presented by: Rob Love, President, Love & Company, Ryan Frederick, Founder & CEO, SmartLiving 360, Marc Silver, Managing Director, Piper Jaffray The competitive landscape for senior living communities has changed dramatically over the past 10 years, with greater change likely over the coming decade. The consumer is changing, competitive...

Webinar: 2019 Continuing Care at Home Update

Presented by:  Rob Love - President, Love & Company Alwyn Powell - Founder, A.V. Powell & Associates LLC Sara Montalto - VP of Strategic Insight, Love & Company Key Trends and Insights for Organizations Interested in Developing and Growing If your organization is considering launching a continuing care at home (CCaH) program, or if...

Webinar: The CEO/CFO Toolbox

Presented By: Christopher Borcik, F.S.A., F.C.A., M.A.A.A., Continuing Care Actuaries Jennifer Schwalm CPA, Baker Tilly Rob Love, Love & Company Using Actuarial Data to Drive Key Marketing and Operating Decisions Countless senior living organizations are operating without understanding the true cost of the goods and services they provide....

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