Stay at the front of the field

Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.

We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.

Emotional Intelligence Drives Success in a Digital-First Marketing World

April 25, 2024 • 12:00 pm - 1:30 pm


Rob Love, President/CEO, Love & Company
Joan Kelly-Kincaide, Strategic Sales Advisor, Love & Company
Hoyle Koontz, Partner, The Vectre
Nate O’Keefe, CEO, Roobrik

As senior living prospects grow ever-more digitally oriented, they are better educated than ever before about Life Plan Communities and the benefits of this lifestyle. And yet, sales closing ratios are not improving and the sales cycle is not shortening. More information alone is not leading to more sales. Why not, and what can a community do about it?

This webinar brings togethers leaders in the art of educating and motiving Life Plan Community prospects to answer both questions. The panelists will explain why today’s digital-first customers are not more likely to move and reveal proven ways to unlock the exciting potential of selling to seniors in a digital-first world.

April 2024 Webinar Graphic

The most effective sales and marketing teams can leverage nurturing strategies through technology and online tools, but these tools must be guided by emotionally intelligent sales and marketing skills. This webinar will explain:

  • How prospects process information and the role of information in a prospect’s decision-making process
  • What type of questioning practices do and do not move a prospect closer to a move
  • What to avoid and what to embrace in how you educate leads during the nurturing stage of the customer journey
  • What to avoid and what to embrace in how you educate and motivate prospects during the sales process
  • How to keep your sales and marketing process relationship-focused in a digital-first world
Register Today

Past Webinars

Click the title of the webinar below to watch the session recording

Webinar: Maximize Sales from Digital Marketing

Presenters: Rob Love, President & CEO, Love & Company  Ellen Stokes, Vice President of Marketing Innovation, Love & Company Evan Brown, Media Director, Love & Company Mike Guill, Digital Interactive and Content Marketing Director, Love & Company Genie Heer, Senior Sales Advisor, Love & Company A recent analysis of Love...

Webinar: How to Use Market Intelligence to Significantly Increase Presales Success

Presenters: Rob Love, President & CEO, Love & Company  Sara Montalto, Vice President of Strategic Services, Love & Company Kirby Nickerson, CFO, Lutheran Services Carolinas Stacey Nannery, Vice President, Sales and Marketing, Westminster Canterbury Richmond Russell Gardner, Vice President, Chief Financial Officer, Westminster...

Webinar: Focus on 2022: Insights and Strategies for a Successful Year

Presenters: Chris Keysor, President & CEO, Lenbrook Tommy Brewer, Managing Director, Ziegler Mario McKenzie, Partner, CliftonLarsonAllen Rob Love, President & CEO, Love & Company 2022 offers significant potential for the senior living field to take meaningful steps forward—steps many communities have not been able to take during the...

Webinar: Social Connection and Engagement

Presenters: John Franklin, Founder and Principal, Pearl Creek Advisors Kyle Robinson, Partner, Wellzesta Gwen Hardy, Chief Operating Officer, Presbyterian Homes of Georgia Cameron Honeycutt, Executive Director, Presbyterian Village Athens Rob Love, President & CEO, Love & Company (moderator) Health science has shown that social isolation...

Webinar: Integrated Wellness and Prevention

Presenters: Karen Adams, Vice President Market Intelligence, Love & Company Tom Mann, Vice President of Sales and Marketing, Moorings Park Mike Kivov, Partner, OnePoint Partners Rob Love, President & CEO, Love & Company For more than 40 years, Life Plan Communities (known for most of that time period as continuing care retirement...