Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
Maximize Sales from Digital Marketing
October 5, 2022 • 12:00 pm - 1:30 pm
Presenters:
Rob Love, President & CEO, Love & Company
Ellen Stokes, Vice President of Marketing Innovation, Love & Company
Evan Brown, Media Director, Love & Company
Mike Guill, Digital Interactive and Content Marketing Director, Love & Company
Genie Heer, Senior Sales Advisor, Love & Company
A recent analysis of Love & Company clients’ sales metrics shows that, since 2018, the number of leads communities are getting from digital sources has tripled, and the number of sales from digital sources has doubled. Sales from digital lead sources now represent nearly 30% of all sales, more than double the proportion from direct mail (13%), and lagging only sales from referrals, PR outreach and drive-by (47%). In this increasingly digital marketplace, how can communities ensure they are implementing the most effective digital marketing programs?
In this webinar, we will explore key considerations in planning and implementing digital marketing programs that recognize and respond to key points in the customer journey, including:
- The best strategies and tactics for attracting qualified leads; i.e., inviting prospects to begin the journey
- Tools and tactics to convert marketing-qualified leads—those who are looking for initial information about a community—to sales-qualified leads—those who are ready to engage with a sales counselor
- Advancing the sale with digitally generated leads: How does the sales team need to evolve its approach to maximize conversions of leads to sales?
Past Webinars
Click the title of the webinar below to watch the session recording
Webinar: Fitting a New Development Into The Fabric Of An Existing Community: Key Planning Tools For A Successful Expansion
Presenters: Jeanne LaRoe, Marketing Director, Givens Estates John Cowan, Executive Director, Givens Estates Karen Adams, Vice President, Market Intelligence Rob Love, President & CEO, Love & Company (moderator) It can often be easier to plan a new campus on a clean slate than to make a vision for the future come to life, piece-by-piece...
Webinar: Beyond Our Walls: Opportunities for Expanding Life Plan Community Services
Presenters: Ben Unkle, President & CEO, Westminster-Canterbury on Chesapeake Bay Kevin McLeod, President & CEO, Carolina Meadows Nancy King, President, Senior Options Rob Love, President & CEO, Love & Company (moderator) Over the past decade, many Life Plan Communities have been exploring ways to add revenue by providing services...
Webinar: Marketing and Sales in 2021: The Path To Rebuilding and Sustaining Census
Presented By:Lisa Pearre, moderator, Principal, Chief Client Services Officer Karen Adams, Vice President, Market Intelligence Amy Brodie, Vice President, Client ServicesJim Gentry, Copy Director Joan Kelly-Kincade, Senior Sales Advisor In 2020, the COVID pandemic had a significant impact on many communities’ census and revenue. While some were...
Webinar: Focus on 2021: Insights and Strategies for a Successful Year
Presented By:Sean Kelly, President & CEO, Kendal Corporation Margaret Johnson, Director—Sector Lead, Senior Living, Fitch RatingsJohn Franklin, Principal and Founder, Pearl Creek AdvisorsMelissa Andrews, President & CEO, LeadingAge VARob Love, President & CEO, Love & Company (moderator) 2020 marked a year of significant—and...
Webinar: The New Senior Living Sales Cycle – Explained
How to use digital sales tools to compete in 2021 Presented By:Lisa Pearre, Love & Company (moderator)Erin Hayes, Co-Founder and Chief Revenue Officer, EnquireCasie Reber, Content Marketing Director, Love & CompanyJoan Kelly-Kincade, Senior Living Sales Advisor, Love & CompanyClara Daly, Interactive Communications Director, Love &...
Webinar: 5 Ways Market Intelligence Can Help Drive Revenue
Presented By:Rob Love, Love & CompanyKaren Adams, Love & CompanyDave Hoglund, Perkins EastmanJodi Bleier, Senior Living Executive and Consultant The need for and uses of data about markets go well beyond quantifying the potential for expansions or start up communities. There are numerous types of market assessment tools that are...
Webinar: What Messages Will Inspire Prospects to Act Today?
Presented By:Rob Love, President & CEO, Love & CompanyDan Rexford, Vice President, Marketing Innovation, Love & CompanyJoseph Cliber, Principal, Creosote Affects Prospects’ aspirations and attitudes toward joining a community have changed in recent months. Accordingly, the messages communities deliver must reflect these changes in...
Webinar: Team-Based Master Planning: The Most Efficient Way to Bring an Expansion or Start-up Community to Reality
Presented by: Rob Love, President & CEO, Love & CompanyMelissa Pritchard, Managing Principal, SFCS ArchitectsCraig Witz, Principal, Witz Company Team-based master planning is the most efficient way to bring an expansion or start-up community to reality. During this 60-minute webinar, learn how your organization can implement this highly...