Stay at the front of the field

Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.

We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.

Improve Census and Margins with the Six Ps

October 18, 2023 • 12:00 pm - 1:30 pm


Greg Hensley, Senior Vice President, Plante Moran Living Forward
Sally Heffernan, Senior Vice President, Plante Moran Living Forward
Sara Montalto, Senior Vice President, Strategic Services, Love & Company
Rob Love, President/CEO, Love & Company

Marketability and high occupancy in today’s competitive senior housing market can be boiled down into the six Ps: place (the external market), price (monthly service fees and entrance fees and how those compare to the competition), product (physical plant and amenity and service offerings), promotion (marketing and sales), performance (operations), and planning (financial strategy for phasing improvements and strengthening the organization for growth).


October webinar graphic

In this webinar, we’ll recount inspiring stories of how communities addressed one or more of the six Ps in developing strategic repositioning plans that successfully changed their futures. We want you to walk away understanding the importance of a holistic approach to planning (don’t trust any consultant who doesn’t talk that way!) and how addressing each of the six Ps in your strategic plan will prepare your organization for success in the years to come.

Learning Objectives: 

  • Explore how a holistic look at the six Ps is necessary to understand why occupancy and margins may be low so you can create a plan to strengthen your organization’s performance.
  • Learn how to address each P in a strategic way to help your community meet the needs of the consumer of the future so you can stay competitive and fully occupied.
  • Gain a roadmap to executing a successful, financially feasible campus repositioning process that manages and mitigates risk.
Register Today

Past Webinars

Click the title of the webinar below to watch the session recording

Webinar: Marketing and Sales in 2022: Plan and Pivot Your Way to Intentional Success

Presenters: Joan Kelly-Kincade, Strategic Sales Advisor, Love & Company Sara Montalto, Vice President, Strategic Services, Love & Company Kate Leach, Strategic Sales Advisor, Love & Company Lisa Pearre, Principal & Chief Client Services Officer, Love & Company (moderator) One year ago, we hosted a webinar that projected...

Webinar: Focus on 2022: Insights and Strategies for a Successful Year

Presenters: Chris Keysor, President & CEO, Lenbrook Tommy Brewer, Managing Director, Ziegler Mario McKenzie, Partner, CliftonLarsonAllen Rob Love, President & CEO, Love & Company 2022 offers significant potential for the senior living field to take meaningful steps forward—steps many communities have not been able to take during the...

Webinar: Social Connection and Engagement

Presenters: John Franklin, Founder and Principal, Pearl Creek Advisors Kyle Robinson, Partner, Wellzesta Gwen Hardy, Chief Operating Officer, Presbyterian Homes of Georgia Cameron Honeycutt, Executive Director, Presbyterian Village Athens Rob Love, President & CEO, Love & Company (moderator) Health science has shown that social isolation...

Webinar: Integrated Wellness and Prevention

Presenters: Karen Adams, Vice President Market Intelligence, Love & Company Tom Mann, Vice President of Sales and Marketing, Moorings Park Mike Kivov, Partner, OnePoint Partners Rob Love, President & CEO, Love & Company For more than 40 years, Life Plan Communities (known for most of that time period as continuing care retirement...

Webinar: Why Master Planning May Be More Important Now Than Ever Before

Presenters: Tad Melton, Managing Director, Ziegler Melissa Pritchard, Managing Principal, SFCS Architects Rob Love, President & CEO, Love & Company In a world where senior living communities were already faced with ever-increasing competitive pressures—including a plethora of services that enable seniors to stay at home, as well as other...