Webinars
Stay at the front of the field
Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.
We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.
Overcoming Inflationary Pressures, Part II: Longer Term Strategies to Increase Organizational Margins
March 28, 2023 • 12:00 pm - 1:30 pm
Presenters:
Toby Shea, Partner, OnePoint Partners
Mike Kivov, Partner, OnePoint Partners
Sara Montalto, SVP of Strategic Services, Love & Company
Rob Love, President/CEO, Love & Company
In our February 28 webinar, “Strategies to Increase Revenue and Control Costs in 2023,” Love & Company and OnePoint Partners addressed immediate actions communities can take to increase entrance fees and monthly fees, to maximize revenue from nursing reimbursements, and to reduce operational costs.
While those strategies can have a significant impact in 2023, most are essentially “one-time fixes” that won’t be repeatable in future years, and thus won’t solve some of the continuing challenges affecting staffing costs and other inflationary pressures.
In part II of this webinar series, we will address several strategic steps communities should take to look at their longer-term potential to increase not just revenue but margins, ensuring you will have a strong organization well into the future. Specifically, participants will learn:
- What are the pressures communities are experiencing today, what tools do you have to address them, and just how far can (or can’t) those existing tools get you?
- How can organizations set themselves up to evolve to better operate in today’s and tomorrow’s world? What is your “Why?” for what you do? What is your purpose, and your reasons for what you do, and how can understanding those reasons guide you into creating an organizational structure that supports effective change?
- What steps should organizations take to begin the process of evaluating the options that are available to you, and determining the most promising options to pursue?
Past Webinars
Click the title of the webinar below to watch the session recording
Webinar: Integrated Wellness and Prevention
Presenters: Karen Adams, Vice President Market Intelligence, Love & Company Tom Mann, Vice President of Sales and Marketing, Moorings Park Mike Kivov, Partner, OnePoint Partners Rob Love, President & CEO, Love & Company For more than 40 years, Life Plan Communities (known for most of that time period as continuing care retirement...
Webinar: Approach Your Marketing Budget with Fresh Eyes: Increasing your confidence in knowing “How much is enough?”
Presenters: Lisa Pearre, Principal Chief Client Services Officer, Love & Company Amy Brodie, Vice President of Client Services, Love & Company Budget season for many is fast-approaching for many Life Plan Communities, and it is an opportune time to ask, can our process be improved? Crafting a realistic budget is far more than a numbers...
Webinar: Why Master Planning May Be More Important Now Than Ever Before
Presenters: Tad Melton, Managing Director, Ziegler Melissa Pritchard, Managing Principal, SFCS Architects Rob Love, President & CEO, Love & Company In a world where senior living communities were already faced with ever-increasing competitive pressures—including a plethora of services that enable seniors to stay at home, as well as other...
Webinar: Fitting a New Development Into The Fabric Of An Existing Community: Key Planning Tools For A Successful Expansion
Presenters: Jeanne LaRoe, Marketing Director, Givens Estates John Cowan, Executive Director, Givens Estates Karen Adams, Vice President, Market Intelligence Rob Love, President & CEO, Love & Company (moderator) It can often be easier to plan a new campus on a clean slate than to make a vision for the future come to life, piece-by-piece...
Webinar: Beyond Our Walls: Opportunities for Expanding Life Plan Community Services
Presenters: Ben Unkle, President & CEO, Westminster-Canterbury on Chesapeake Bay Kevin McLeod, President & CEO, Carolina Meadows Nancy King, President, Senior Options Rob Love, President & CEO, Love & Company (moderator) Over the past decade, many Life Plan Communities have been exploring ways to add revenue by providing services...
Webinar: Marketing and Sales in 2021: The Path To Rebuilding and Sustaining Census
Presented By:Lisa Pearre, moderator, Principal, Chief Client Services Officer Karen Adams, Vice President, Market Intelligence Amy Brodie, Vice President, Client ServicesJim Gentry, Copy Director Joan Kelly-Kincade, Senior Sales Advisor In 2020, the COVID pandemic had a significant impact on many communities’ census and revenue. While some were...
Webinar: Focus on 2021: Insights and Strategies for a Successful Year
Presented By:Sean Kelly, President & CEO, Kendal Corporation Margaret Johnson, Director—Sector Lead, Senior Living, Fitch RatingsJohn Franklin, Principal and Founder, Pearl Creek AdvisorsMelissa Andrews, President & CEO, LeadingAge VARob Love, President & CEO, Love & Company (moderator) 2020 marked a year of significant—and...
Webinar: The New Senior Living Sales Cycle – Explained
How to use digital sales tools to compete in 2021 Presented By:Lisa Pearre, Love & Company (moderator)Erin Hayes, Co-Founder and Chief Revenue Officer, EnquireCasie Reber, Content Marketing Director, Love & CompanyJoan Kelly-Kincade, Senior Living Sales Advisor, Love & CompanyClara Daly, Interactive Communications Director, Love &...