Stay at the front of the field

Drawing from both our own highly experienced marketing, sales, research and development planning specialists, and from a broad range of senior living professionals from throughout the field, Love & Company provides an ongoing stream of educational content that enables community leadership to stay on the cutting edge of senior living.

We invite you to view one of our past webinars and to keep an eye out for upcoming opportunities. Register to be part of our Leaders Board to learn about all upcoming webinars and blogs.

Webinar: 5 Ways Market Intelligence Can Help Drive Revenue

September 30, 2020 • 12:00 pm - 1:30 pm

Rob Love, Love & Company
Karen Adams, Love & Company
Dave Hoglund, Perkins Eastman
Jodi Bleier
The need for and uses of data about markets go well beyond quantifying the potential for expansions or start up communities. There are numerous types of market assessment tools that are invaluable to developing an organization’s strategies, increasing revenue, identifying potential new products and services, increasing occupancy, and supporting planning and design teams.

Learning Objectives

  • Understand how specific types of market intelligence and consumer research can be used to address a variety typical community challenges, including:
    • We can’t reach and sustain budgeted occupancy or presales levels. Is it our market, marketing, pricing, or product?
    • How has COVID affected my wait list and prospects? How does our community need to evolve to attract them?
    • Census is high, but margins are low. Can we increase pricing?
    • What should our target market really be? Are we missing pockets we should be targeting?
    • We are finishing up our master plan. How can we have confidence that the consumer is really going to buy our new residences?

Past Webinars

Click the title of the webinar below to watch the session recording

Webinar: 2019 Continuing Care at Home Update

Presented by:  Rob Love - President, Love & Company Alwyn Powell - Founder, A.V. Powell & Associates LLC Sara Montalto - VP of Strategic Insight, Love & Company Key Trends and Insights for Organizations Interested in Developing and Growing If your organization is considering launching a continuing care at home (CCaH) program, or if...

Webinar: The CEO/CFO Toolbox

Presented By: Christopher Borcik, F.S.A., F.C.A., M.A.A.A., Continuing Care Actuaries Jennifer Schwalm CPA, Baker Tilly Rob Love, Love & Company Using Actuarial Data to Drive Key Marketing and Operating Decisions Countless senior living organizations are operating without understanding the true cost of the goods and services they provide....

Webinar: Crisis Communication Planning

Presented By: Kayla Caw, Content Marketing Manager, Love & Company How to prepare for (and respond to) any kind of crisis A reporter calls and asks about rumors of embezzlement by a member of your leadership team. Your Medicare rating dropped due to violations that caused harm. The community loses power during a storm. The building next door...

Webinar: The Reasons for Growth

Presented By: Katie Smith Sloan, LeadingAge, President & CEO John Cochrane, HumanGood, President & CEO Doug Leidig, Asbury Communities Inc., President & CEO Tom Mann, Love & Company, Principal & Chief Marketing Innovation Officer Click on a presenter's name to learn more about them During this special webinar for LeadingAge...

Webinar: The Value of Consumer Research Events

Presented By: Karen Adams - Love & Company - Vice President, Market Intelligence Monica McAfee - John Knox Village - Chief Marketing and Innovation Officer Scott Pfeifer - RDG Planning and Design - Principal Click on a presenter's name to learn more about them If your organization is thinking about building a new blue sky community or a...

Webinar: The Battle for Talent

Presented by: Tom Mann, Executive Vice President, Integrated Media Services, Love & Company (tmann@loveandcompany.com) Manny Ocasio, Executive Vice President of Human Resources, Asbury Communities (mocasio@asbury.org) Jacquelyn Kung, CEO, Activated Insights (jkung@activatedinsights.com) According to a study by Ziegler, 80 percent of CFOs said...

Webinar: Are You Ready for Your Future Marketing Needs?

Presented by: Tom Mann, Executive Vice President, Integrated Media Services, Love & Company Lisa Pearre, Executive Vice President, Client Services, Love & Company Shannon Grieb, Vice President of Marketing, Meadowood Senior Living is growing more competitive all the time. Your prospects are changing, as are their marketing habits, new...

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