Presenters:
- Sara Montalto, Senior Vice President, Strategic Services, Love & Company
- Genie Heer, Strategic Sales Advisor, Love & Company
- Liz Phlegar, Account Strategy Director, Love & Company
- Rob Love, President/CEO, Love & Company
After multiple years of high inflation, it’s more important than ever for communities to maximize revenue by rebuilding and maintaining high census levels. There is no single magic key to do this; rather, all facets of a marketing program need to work effectively together to maximize sales and revenue.
In this webinar, we will look at five important elements in managing strong lead generation and sales programs, with a particular focus on how two Life Plan Communities have successfully implemented strategies to improve each.
- Ensure you are offering the right product
- Develop a strong brand
- Ensure consistently strong lead generation
- Maintain strong sales practices
- Ensure your pricing reflects value
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