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Adopt a Growth Mindset to Enhance Sales Success
Adopt a Growth Mindset to Enhance Sales Success

By Joan Kelly-Kincade, Strategic Sales Advisor Imagine knowing a secret that contributes to sales success even as everything around you continues to change. Wouldn’t that be a game-changer? Full transparency: This month’s topic is not the secret sauce. But it can...

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Market Analysis Design: Key Factors to Consider
Market Analysis Design: Key Factors to Consider

In a recent Sunday mass that I attended, the priest began by saying that “Beginnings are very important. They set the stage for everything that comes after.” It struck me how true this is in the world of project planning, whether for new development, for an expansion...

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CEO Action Plans for 2022 – Part 2: Tactics to Increase Staffing
CEO Action Plans for 2022 – Part 2: Tactics to Increase Staffing

Our president/CEO, Rob Love, recently had the pleasure to speak with friends who are CEOs of Life Plan Communities—Danny Sanford of Still Hopes, Doug Feller of Village On The Isle and Mike Rambarose of Whitney Center. As they talked about their top goals for 2022 and how they plan to achieve them, they all agreed that a re-evaluation of staffing and recruitment practices was necessary.

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A Middle Market Playbook
A Middle Market Playbook

By Melissa Andrews, President and CEO, LeadingAge Virginia In December 2017, LeadingAge Virginia convened a Cabinet with the charge of developing a community prototype(s) that successfully serves the mature middle market. The primary challenge to the Cabinet was, “How...

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Make 2021 The Year Your Community Begins Its Diversity Journey
Make 2021 The Year Your Community Begins Its Diversity Journey

By Rob Love, President & CEO As we look ahead to 2021, many things are vying for priority on your and your team’s “to-do” lists. Of course, completing the COVID-19 vaccination process tops the list today, and questions about census recovery and/or future growth...

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An Important Lesson From 2020: Never Stop Marketing
An Important Lesson From 2020: Never Stop Marketing

By Rob Love, President & CEO The articles in this blog series as well as our recent webinar, “Focus on 2021: Insights and Strategies for a Successful Year,” share perspectives from senior living thought leaders on what your Life Plan Community can do to rebound...

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