Guest article by Melissa Pritchard, Managing Principal, SFCS Architects At SFCS, we are encouraged to see that many senior living communities are looking to the future again by beginning master planning. Master planning is more critical for our communities and our...
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How One Senior Living Provider Used Consumer Research To Overcome Challenges And Amplify Successes With Its Expansion
By John Cowan, Executive Director, & Jeanne LaRoe, Marketing Director at Givens Estates Throughout the more than four decades that Givens Estates has served seniors in the Asheville, North Carolina, market, our offerings have evolved markedly. Over time, and as...
5 Ways Senior Living Market Research Helps Providers Remain Nimble When Pursuing Expansions And Multi-Site Opportunities
By Karen Adams, VP of Market Intelligence Through our work with various mission-oriented senior living organizations, we have been brought into many master planning processes and discussions. From what we’ve witnessed when organizations lay out the next era of...
The Price Is Right: 3 Things to Consider When Pricing Your Senior Living Start-up or Expansion
If you are planning a new project, you are undoubtedly familiar with the importance of proper pricing. On the face of it, pricing your senior living community seems like a complicated tightrope to walk—and it can be. As blue sky projects and expansions alike aim to...
Webinar: Team-Based Master Planning: The Most Efficient Way to Bring an Expansion or Start-up Community to Reality
Presented by: Rob Love, President & CEO, Love & CompanyMelissa Pritchard, Managing Principal, SFCS ArchitectsCraig Witz, Principal, Witz Company Team-based master planning is the most efficient way to bring an expansion or start-up community to reality. During...