If there’s one thing I know for sure, it’s that marketing strategies and tools will always evolve in the senior living field. With more than 25 years of marketing experience, I’ve also learned there’s no universal formula for reaching your goals or finding success....
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5 Keys to Reaching Today’s Senior Living Prospects via Podcasts, Streaming and More
One of the most common pieces of sales and marketing guidance that we share with our Life Plan Community partners is to meet prospects where they are. It’s advice that we provided early in 2021 while prospects sought safety and security; and it’s advice we shared last...
Using Technology to Improve the Employee Experience
By Peter Corless, EVP of Enterprise Development, OnShift For as long as I’ve been involved in the senior living field, I’ve seen workforce challenges. Over the years, there have been ebbs and flows, but COVID-19 exacerbated many of the pre-existing issues and placed...
Enhance Your Recruiting by Building a Strong Employer Brand
By Dana Pyles, Vice President of Client Experience, Love & Company When senior living communities focus on branding, the natural tendency is to think about how they appeal to their prospective residents, and how they are distinctly positioned relative to their...
Community Culture: Your Key to Solving Staffing Challenges
By Denise Boudreau, President, Drive Staffing and workforce issues are certainly among the most important challenges facing senior living organizations today. Yet some communities aren’t nearly as affected as others. I have friends in the field who have said to me, “I...
Building Trust and Following Process: The Keys to Driving Sales in 2022
By Joan Kelly-Kincade, Strategic Sales Advisor, and Kate Leach, Strategic Sales Advisor For senior living sales teams, the past two years of the pandemic have led to the adoption of many new technologies to augment the sales process. As our colleagues Lisa Pearre and...
Plan to Pivot: A Guide to Successful Marketing and Sales Strategies for 2022
By Lisa Pearre, Principal and Chief Client Services Officer, and Sara Montalto, Vice President, Strategic Services, Love & Company In January of 2021, Love & Company hosted a webinar, The Path to Rebuilding and Sustaining Census, in which we looked forward at...
How Can Single-Site Senior Living Providers Tackle 2 Major Challenges Facing Them in 2022: Labor and Consolidation?
By Rob Love, President & CEO at Love & Company and Chris Keysor, President & CEO at Lenbrook The recent webinar, “Focus on 2022: Insights and Strategies for a Successful Year,” addressed how Life Plan Communities can rebound after two challenging years and...
Life Plan Communities Are Primed for Growth. Here Are 3 Sparks to Moving Forward Boldly in 2022.
By Tommy Brewer, Managing Director at Ziegler and Mario McKenzie, Partner at CliftonLarsonAllen In Love & Company’s recent webinar presentation, “Focus on 2022: Insights and Strategies for a Successful Year,” one of the main topics that we discussed was growth....
Characteristics of Effective Tech-Based Social Engagement Programs for Existing & Expanding Life Plan Communities
By Gwen Hardy and Cameron Honeycutt at Presbyterian Homes of Georgia In addition to all the science on the subject, we’re seeing firsthand the benefits of high-quality social engagement and interaction programs on our campuses. Especially during the COVID-19 pandemic,...
3 Ways Life Plan Communities Can Foster Genuine Social Interaction to Enhance the Lives of Residents
By John Franklin, Founder & Principal, Pearl Creek Advisors As Life Plan Communities talk about providing residents and prospects the opportunity to live their best lives, we’re seeing the discussion shift a bit. Rather than focusing on the amenities and...
Pay Attention to These 3 Health & Wellness Senior Living Trends as Consumer Preferences Continue to Shift
By Karen Adams, Vice President of Market Intelligence Perhaps nothing in recent memory has accelerated a change in the lifestyles and preferences of older adults more than the COVID-19 pandemic. Now that we’re in a new (and hopefully final) phase of the virus’s grasp...