Guest article by Mike Kivov, Partner at OnePoint Partners --- This article is a primer and supplement for our upcoming webinar, "Integrated Wellness and Prevention: Repositioning Life Plan Communities to Provide What Consumers Really Want," on Thursday, August 5....
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Crafting A Senior Living Marketing Budget? Read This Before Beginning.
By Amy Brodie, Vice President of Client Services Life Plan Communities everywhere are approaching budget season, and this one will perhaps be like no other. In light of the tremendous level of change we have seen over the past 18 months, it is no surprise that every...
Why Your Senior Living Marketing Budget Needs A Second Look (And 3 Keys To A Refreshed Budgeting Approach)
By Lisa Pearre, Principal and Chief Client Services Officer In the wake of the past 18 months, wouldn’t it seem silly for any senior living organization to approach things the way it had before? This is the thought that inspired our webinar, “Approach Your Marketing...
Five Priorities When Preparing to Start a Master Plan
Guest article by Melissa Pritchard, Managing Principal, SFCS Architects At SFCS, we are encouraged to see that many senior living communities are looking to the future again by beginning master planning. Master planning is more critical for our communities and our...
Why Master Planning Is More Important Now Than Ever Before
By Tad Melton, Managing Director, Ziegler For many senior living organizations, the past year has brought more change than we have ever seen in a single year. So many trends have been playing out so fast around us for quite some time now, and the pandemic only...
How One Senior Living Provider Used Consumer Research To Overcome Challenges And Amplify Successes With Its Expansion
By John Cowan, Executive Director, & Jeanne LaRoe, Marketing Director at Givens Estates Throughout the more than four decades that Givens Estates has served seniors in the Asheville, North Carolina, market, our offerings have evolved markedly. Over time, and as...
5 Ways Senior Living Market Research Helps Providers Remain Nimble When Pursuing Expansions And Multi-Site Opportunities
By Karen Adams, VP of Market Intelligence Through our work with various mission-oriented senior living organizations, we have been brought into many master planning processes and discussions. From what we’ve witnessed when organizations lay out the next era of...
How Two Senior Living Providers Are Successfully Advancing Their Missions Using Early Advantage Programs
By Kevin McLeod, President & CEO of Carolina Meadows and Ben Unkle, President & CEO of Westminster-Canterbury on Chesapeake Bay Distinct from home- and community-based services (HCBS), another leading-edge way that Life Plan Communities have been broadening...
3 Fundamentals to Follow & 5 Pitfalls To Avoid When Considering Expanding Your Senior Living Offerings
By Nancy King, President of Senior Options; and Ben Unkle, President & CEO of Westminster-Canterbury on Chesapeake Bay As mission-driven and not-for-profit senior living providers have had to weather the challenges of the last year, many Life Plan Communities are...
What To Ask When You Consider Expanding Into Home- and Community-Based Care Programs
By Rob Love, President & CEO As a strategic advisor and marketing partner, one of the most common needs we hear from Life Plan Communities is to broaden revenue sources. With the shock of COVID-19 still reverberating throughout the senior living sector,...
Revisit The Basics and Refresh Your Team’s Perspective to Close More Senior Living Sales in 2021
By Joan Kelly-Kincade, Senior Sales Advisor This blog is a supplement to our recent webinar, “Marketing And Sales in 2021: The Path to Rebuilding and Sustaining Census.” We encourage you to watch the recording of the session to gain the full spectrum of insights that...
Here Are 5 Ways That Senior Living Communities Can Get Back To Basics—And Back To Hospitality—To Rebuild Census In 2021
By Amy Brodie (Vice President of Client Services) & Lisa Pearre (Chief Client Services Officer) With vaccine distribution numbers increasing each day, everyone in the senior living sector is optimistically talking about “getting back to normal.” We recognize that...