Discover how Horizon House turned a stalled senior living expansion into one of the nation’s largest financed projects. Learn five critical lessons on presales, occupancy, marketing strategy, lead conversion and team alignment that helped secure financing for a 198-apartment Life Plan Community expansion.
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Market Research Wisdom From A Senior Living Insider
Discover how senior living market research helps Life Plan Communities evaluate expansion opportunities, reduce development risk and make informed growth decisions. Read insights from senior living expert David Slack on market studies, site selection and project success.
How I Got My Sales Momentum Unstuck: The Human Side of Census Improvement
Struggling with senior living occupancy? Learn how a community got “unstuck” by refocusing sales teams, improving follow-up and transforming perception to drive real results.
Why Life Plan Community Entrance Fees Are Falling Behind
Discover why entrance fees at senior living communities are falling behind market trends—and learn the steps to build a financially sustainable pricing strategy.
The Intersection of AI and Relationships in Senior Living
Explore how AI and human connection intersect in senior living. Learn how personalized digital journeys, decision-support tools and meaningful content can strengthen relationships with prospects in 2026 and beyond.
From Quantity to Quality: Transforming Our Digital Marketing Strategy
See how a quality-driven digital marketing approach improved senior living leads. Learn what makes a great agency partner and get tips for marketing directors.
Rethinking Expansion: How I Used In-Market Data to Build Smarter, Not Bigger
Learn how in-market data helped Orlando Senior Health pivot from a risky expansion to a financially sound, right-sized plan. Read Alicia Labrecque’s story.
Getting Your Life Plan Community Growth Plan “Unstuck”
Use these 4 simple strategies to help your Life Plan Community grow. Learn how to create a plan, work with your team and use partnerships to meet your goals.
3 Must-Know Tips for Driving Growth in the Senior Living Sector from a Financial Investment Expert
Boost your senior living organization’s growth with proven strategies. Expert insights on team building, partnerships, and market trends for sustainable success.
Making Growth Happen in 2025: Financial Strategies for Sustainable Growth
Is your nonprofit ready for sustainable growth? Discover key strategies for long-term planning, financial stability, and expanding your mission.
Making Growth Happen in 2025: How Investing in Your Board and Your Team Can Support Sustainable Growth
Learn how Lutheran Senior Services achieved 33% growth. Discover strategic planning, long-term vision, and data-driven success.
How Senior Living Providers Can Attract More Baby Boomers
Increase occupancy, resident satisfaction, and revenue with a scientifically validated cognitive improvement program. Transform your community today!












