Branding & Creative
Stand Out with Exceptional Senior Living Branding
The stakes are high when it comes to senior living branding. You want to get it right with messaging and imagery that resonate with prospective residents. At Love & Company, we can help you tell your story in a compelling way that brings your community to life.
By capturing what makes you unique and special in the eyes of your target audience, we deliver a powerful brand platform, creative storytelling and a detailed framework that guides all marketing and communication efforts. This thoughtfully crafted foundation not only accurately reflects your community today, but also it helps shape your vision for the future.
Whether your community needs an updated logo or help with an extensive new brand rollout, check out these five key brand strategies that can boost your branding efforts.
Brand Discovery
With a seasoned hand, we’ll lead you through brand discovery to uncover who you are in the minds of your audience. Our planning process for senior living communities includes:
- An interactive brand visioning workshop
- Brand discovery interviews with key constituent groups
- An on-site tour to learn about your community
By weaving in insights on societal and senior housing trends with the perceptions revealed in discovery, we can begin to craft brand planks that accurately represent your community and enable your strategic vision to grow and prosper.
Brand Strategy
Senior living brand strategies drive all collateral, lead generation tactics and outreach talking points. Brand strategy serves as a guide that succinctly and clearly defines the brand promise, brand differentiators, brand benefits, brand personality and brand position. We work with you to ensure your brand strategy translates into images, words, stories and ideas that will stir the hearts and engage the minds of your target audience.
Brand Identity
Establishing a brand identity often starts with the name. For blue sky communities, expansions and rebranding projects, we guide you through the process of selecting a name that distinguishes your community within your market. We can design or refresh your logo to convey the look and feel of your community with eye-catching, memorable graphics. Part of our brand identity services includes developing a tagline that speaks to the heart of your consumers.
Brand Expression
Brand expression establishes a clear, recognizable resemblance and guides communications, collateral, website development and all lead generation materials for years to come. Through the use of strategic visuals and copy, we can bring to life the look, feel and personality of your community.
Brand Standards Guide
Boosting your senior living branding requires an easy-to-grasp vision, a compelling rationale and clear parameters and guidelines. This is why we’ll create a Brand Standards Guide to serve as the touchstone for your community’s communications going forward.
This guide plays an invaluable and irreplaceable role in helping your organization maintain integrity and consistency in the new brand you have just created.
Testimonial
Love & Company excels at listening and strategic guidance. They are true partners.
–Ann Pressley, Director of Marketing and Sales, Trinity Landing
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