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To truly meet the wellness needs and expectations of today’s and tomorrow’s prospective residents, community wellness programs need to go well beyond offering strong fitness programs.
To truly meet the wellness needs and expectations of today’s and tomorrow’s prospective residents, community wellness programs need to go well beyond offering strong fitness programs.
What happens when a catastrophic event disrupts the normal selling process? And how do you sell when the disruption becomes universal and long-lasting?
It’s a challenge to have productive discussions around the need for capital investment to improve non-revenue-generating amenities to stay competitive in the marketplace. Learn more about what Tad Melton has to say about the importance of board education.
For many years, senior living organizations faced similar challenges, and most developed a ‘bag of tricks’ to address them—proven strategies that could be deployed to get the organization through inevitable rough spots.
If you have been in the business of sales in one industry or another, you have probably read several motivational books, viewed countless “how to” sales presentations, and attended a fair share of conferences with experts in sales and the sales process. You have...
Lakeview Village, a Life Plan Community, has increased referrals, created new revenue streams, and ensured continuity of care by establishing clinics at local senior communities.
By Karen Adams, Vice President of Market Intelligence Perhaps nothing in recent memory has accelerated a change in the lifestyles and preferences of older adults more than the COVID-19 pandemic. Now that we’re in a new (and hopefully final) phase of the virus’s grasp...
Guest article by Mike Kivov, Partner at OnePoint Partners --- This article is a primer and supplement for our upcoming webinar, "Integrated Wellness and Prevention: Repositioning Life Plan Communities to Provide What Consumers Really Want," on Thursday, August 5....
Guest article by Brad Paulis, ASA, FCA, MAAA, Partner; and Chris Borcik, FSA, FCA, MAAA, Principal, at Continuing Care Actuaries Much of 2020 and early 2021 was a constant struggle of assessing the latest information and reacting as quickly as possible to answer the...
By Rob Love, President & CEO As a strategic advisor and marketing partner, one of the most common needs we hear from Life Plan Communities is to broaden revenue sources. With the shock of COVID-19 still reverberating throughout the senior living sector,...
By Rob Love, President & CEO I admit it: I’ve loved the continuing care at home (CCaH) product since I first learned about it more than 20 years ago. With Life Plan Communities only capturing a fairly small proportion of the age- and income-qualified...
