By Joan Kelly-Kincade, Strategic Sales Advisor Imagine knowing a secret that contributes to sales success even as everything around you continues to change. Wouldn’t that be a game-changer? Full transparency: This month’s topic is not the secret sauce. But it can...
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Senior Living & the Delta Variant: Our Advice for Marketing & Sales as the Pandemic Shifts—Again!
By Kate Leach, Senior Sales Advisor For a while, it looked like senior living marketing—and the rest of the world—was getting back to normal. Life Plan Communities were welcoming on-campus tours, events were occurring (albeit with smaller audiences), and communities...
Revisit The Basics and Refresh Your Team’s Perspective to Close More Senior Living Sales in 2021
By Joan Kelly-Kincade, Senior Sales Advisor This blog is a supplement to our recent webinar, “Marketing And Sales in 2021: The Path to Rebuilding and Sustaining Census.” We encourage you to watch the recording of the session to gain the full spectrum of insights that...
3 Things Your Life Plan Community Can Do Right Now To Spark Success In 2021
By Amy Brodie, Vice President of Client Services With 2020 now firmly in the rearview (and good riddance!), Life Plan Communities look to 2021 for recovery and restoration. Above all else, communities have recommitted to providing the best—and safest—retirement...
The New SMART Goals for Your Senior Living Sales Team
By Amy Brodie, Client Services Director No matter your professional discipline or expertise, chances are you’ve heard of—and have at some point in your career have aimed to meet—SMART goals. But as all of us in senior living know, our field is unique. And in light of...
From MQL to SQL to Move-In: Here’s How The Right CRM Can Transform Your Senior Living Sales Cycle
By Erin Hayes, Co-founder and Chief Revenue Officer at Enquire Believe it or not, senior living prospects are inquiring as much or more than they did at this point in 2019. The big difference? As the world has changed, so has the nature of their inquiries. Our team at...
Webinar: The New Senior Living Sales Cycle – Explained
How to use digital sales tools to compete in 2021 Presented By:Lisa Pearre, Love & Company (moderator)Erin Hayes, Co-Founder and Chief Revenue Officer, EnquireCasie Reber, Content Marketing Director, Love & CompanyJoan Kelly-Kincade, Senior Living Sales...
4 Senior Living Sales and Marketing Mistakes to Avoid in 2021
By Joan Kelly-Kincade, Senior Sales Advisor We’ve learned a lot this year. We’ve learned how to work from home. We’ve learned how to Zoom. We’ve learned how to stay safe. We’ve also learned how a global pandemic affects senior living; the field serving the population...
How to Close Sales in Senior Living: 3 Techniques That Work (and Why)
By Heather Lynch of Love & Company At Love & Company, our senior Sales Advisors are frequently asked to help sales teams close more sales, or to identify salespeople with “closing” skills when it comes time to add a new member to the team. It seems that in the...
Maintain Momentum & Keep Commitments With This Specialized Senior Living Sales Training Package
Senior living prospects’ typical objections to moving into CCRCs and Life Plan Communities have only been compounded by COVID-19 and its affiliated health and economic concerns. Fortunately, with a proven, adjusted approach, it is possible to help your prospects...
7 Helpful Tips For Connecting With Senior Living Prospects Via Video
Amid COVID-19, organizations across all sectors have had to transition much of their communication to virtual platforms. With video taking center stage as a preferred way to connect with people inside and outside any organization, there are several considerations to...
How 3 Numbers from Your CRM Can Help Realize 78 Months of Added Revenue
By Laureen McGuire, Vice President of Sales Services at Love & Company As competition for prospects in the senior living space continues to grow—with more rental communities under development and new senior living providers entering the field—it has never been...