It’s a challenge to have productive discussions around the need for capital investment to improve non-revenue-generating amenities to stay competitive in the marketplace. Learn more about what Tad Melton has to say about the importance of board education.
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How to Lay the Foundation for an Effective Strategic Planning Process
For many years, senior living organizations faced similar challenges, and most developed a ‘bag of tricks’ to address them—proven strategies that could be deployed to get the organization through inevitable rough spots.
Senior Living Sales: Why You Need to Be an Opener, not a Closer
By Kate Leach, Senior Sales Advisor, Love & Company If you have been in the business of sales in one industry or another, you have probably read several motivational books, viewed countless “how to” sales presentations, and attended a fair share of conferences...
“That’s Not Me. Yet.”
Why Prospects Won’t Move into a Life Plan Community…and How We Can Influence Decision-Making Once upon a time, a prospect was a blank slate. He or she came to us with a handful of misconceptions about senior living and not much more. Today, it’s common for a prospect...
Four Strategies to Build Revenue and Strengthen Staff Recruiting
By Rob Love, President/CEO In their recent blogs leading up to our December webinar, Aaron Rulnick, Managing Director of HJ Sims, mapped out the challenges the senior living field will be facing in 2023, and Jonathan Cook, President/CEO of LifeSpire of Virginia,...
Advancing the Sale with Digitally Generated Leads
Best practices and tactics for addressing the unique needs of digitally generated prospects By Ellen Stokes, VP of Marketing Innovation, and Genie Heer, Strategic Sales Advisor, Love & Company This is the third of a three-part series on digital marketing, with...
Creating Engagement: Guiding Senior Living Prospects Through the Customer Journey
Best practices and tactics for nurturing prospects using digital marketing techniques By Ellen Stokes, VP of Marketing Innovation, and Mike Guill, Digital Interactive and Content Marketing Director, Love & Company This is the second of a three-part series on...
Opening Gates: Inviting Senior Living Prospects to Begin the Customer Journey
Best practices and tactics for attracting qualified leads through digital marketing By Ellen Stokes, VP of Marketing Innovation, and Evan Brown, Media Director, Love & Company This is the first of a three-part series on digital marketing, with additional blogs...
Turning Market Insights Into Successful Presales
How Lutheran Services Carolinas used market data to dramatically exceed presales goals for a new waterfront community in Wilmington, North Carolina A unique opportunity About forty years ago, Lutheran Services Carolinas (LSC) was gifted 30 acres of waterfront land...
“Houston, We Have a Problem.” How to Use Appreciative Inquiry to Overcome Sales Challenges
By Joan Kelly-Kincade, Strategic Sales Advisor Remember that line from the movie Apollo 13? “Houston, we have a problem.” The engineers at NASA had to figure out what to do to help in an emergency using only the resources already available to astronauts in space. The...
Adopt a Growth Mindset to Enhance Sales Success
By Joan Kelly-Kincade, Strategic Sales Advisor Imagine knowing a secret that contributes to sales success even as everything around you continues to change. Wouldn’t that be a game-changer? Full transparency: This month’s topic is not the secret sauce. But it can...
Senior Living & the Delta Variant: Our Advice for Marketing & Sales as the Pandemic Shifts—Again!
By Kate Leach, Senior Sales Advisor For a while, it looked like senior living marketing—and the rest of the world—was getting back to normal. Life Plan Communities were welcoming on-campus tours, events were occurring (albeit with smaller audiences), and communities...