The Leaders' Board

Sign up today for the latest news!

  • Hidden

Sales/Sales Training
“That’s Not Me. Yet.”
“That’s Not Me. Yet.”

Why Prospects Won’t Move into a Life Plan Community…and How We Can Influence Decision-Making Once upon a time, a prospect was a blank slate. He or she came to us with a handful of misconceptions about senior living and not much more. Today, it’s common for a prospect...

read more
Advancing the Sale with Digitally Generated Leads
Advancing the Sale with Digitally Generated Leads

Best practices and tactics for addressing the unique needs of digitally generated prospects By Ellen Stokes, VP of Marketing Innovation, and Genie Heer, Strategic Sales Advisor, Love & Company This is the third of a three-part series on digital marketing, with...

read more