Guest article by Michael J. Martin, AIA, Partner, RLPS Architects As the senior living field continues to evolve to meet the incoming influx of boomers, a key question is, “What amenities will our communities need to offer to attract the boomer generation?” Will they...
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Senior Living & the Delta Variant: Our Advice for Marketing & Sales as the Pandemic Shifts—Again!
By Kate Leach, Senior Sales Advisor For a while, it looked like senior living marketing—and the rest of the world—was getting back to normal. Life Plan Communities were welcoming on-campus tours, events were occurring (albeit with smaller audiences), and communities...
3 Ways Life Plan Communities Can Foster Genuine Social Interaction to Enhance the Lives of Residents
By John Franklin, Founder & Principal, Pearl Creek Advisors As Life Plan Communities talk about providing residents and prospects the opportunity to live their best lives, we’re seeing the discussion shift a bit. Rather than focusing on the amenities and...
Make 2021 The Year Your Community Begins Its Diversity Journey
By Rob Love, President & CEO As we look ahead to 2021, many things are vying for priority on your and your team’s “to-do” lists. Of course, completing the COVID-19 vaccination process tops the list today, and questions about census recovery and/or future growth...
An Important Lesson From 2020: Never Stop Marketing
By Rob Love, President & CEO The articles in this blog series as well as our recent webinar, “Focus on 2021: Insights and Strategies for a Successful Year,” share perspectives from senior living thought leaders on what your Life Plan Community can do to rebound...
Stay Encouraged, Stay Nimble! 10 Ways Senior Living Organizations Can Rebuild Revenue in 2020
As frank as it sounds, we understand that your organization’s mission is facilitated by one thing: revenue. And with the challenges our field has encountered this year, across the board senior living providers’ expenses have significantly outweighed their revenue. We...
Rental vs Entrance Fee, Part I: 3 Reasons Boomers are Moving Toward Rental Senior Living Options
Why are baby boomers choosing to rent, and how can communities with entrance fee models keep up with th demand? We’re thinking through these very questions.
A Senior Living Roundtable with CEOs from LeadingAge, HumanGood, and Asbury
Katie Smith Sloan, John Cochrane, and Doug Leidig chat with Tom Mann about the “Reasons for Growth.” As part of our Love & Company webinar series, our biggest-yet session, “The Reasons for Growth” featured senior living insights from Katie Smith Sloan (CEO...
Love & Company’s Top 10 Blogs of 2018
We did a lot of writing in 2018! Our Leaders’ Board blog covered all sorts of topics in the senior living field, including design, master planning, financing, market research, marketing tactics, trends, industry disruption and more. Here’s a list of our most popular...
What’s Love Got To Do With It?
A Son’s Perspective on Life Plan Communities At the age of 45, I found myself holding my 80-year old father’s hand as he lay in his hospital bed. The second youngest of six children, I had grown very close to my Dad after the passing away of my Mom. Our transformation...