Presenters:
- Rob Love, President/CEO
- Dick Wager, CEO, St. James Place, Baton Rouge, LA
- Troy Cannaday, CAO, Carlyle Place, Macon, GA
Imagine you are a new leader that has inherited a Life Plan Community with low occupancy, an aging campus and no momentum in sales and marketing. You know you need to maximize revenue by rebuilding and maintaining high census levels, but where do you start?
The CEO of St. James Place, in Baton Rouge, LA, and Chief Administrative Officer of Carlyle Place, in Macon, GA, faced this challenge firsthand. Both knew there would be no single magic bullet to rebuilding census that, in their cases, sat around 70%; rather, they knew that all facets of a marketing and sales program needed to work effectively together to maximize sales and drive revenue.
This webinar tells the story of how both leaders made the investment to take a deep dive into their situations, and rebuilt their census through maximizing performance in three key areas:
- Developing a strong brand
- Ensuring consistently strong lead generation
- Maintaining strong sales practices
This webinar is ideal for any CEOs, CFOs and marketing leaders facing the dilemma of if, when and how to invest in revenue growth when revenue is well below goal. Our panelists will share their success stories of how strategic, prioritized, iterative marketing investments can result in the net increase of millions in entrance fees and hundreds of thousands of dollars in new annual monthly fees over a two- to three-year period—even while updating older residences.
Learning Objectives for CEOs, CFOs and Marketing Leaders
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- Learn how to evaluate marketing and census challenges to determine the primary factors that may be impacting sales
- Understand the magnitude of the return that can be achieved through a greater investment in marketing
- Understand the steps a community can take to significantly increase leads, sales and census
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