Presenters:
- Rob Love, President/CEO, Love & Company
- Jason Miller, Senior Creative Director, Love & Company
- Lexi McDaniel, Content Marketing Strategist, Love & Company
What if people genuinely looked forward to your marketing communications? No, really. What if your residents and prospects engaged with all your social posts, pinned your mailers on their fridge, marked their calendars with your events and eagerly checked their inbox for your e-newsletter?
It’s possible with the right strategy, the right plan and the right content.
Your Life Plan Community already communicates with your audience in various ways. Effective content marketing does so strategically and intentionally. Consistently delivering relevant content builds brand awareness, establishes authority, creates relationships and ultimately drives action which leads to sales and revenue.
However, with all the channels, tactics and options available (and new ones popping up daily), it can seem daunting. But creating content doesn’t have to be complicated or overwhelming.
Join us to learn more about:
- Developing a strategic approach to content marketing that helps deepen relationships with your prospects and lead base
- Understanding your audiences’ distinctive needs and what’s important to your prospects throughout their customer journey
- Prioritizing your communication channels and evaluating possible new approaches
- Increasing your engagement and having fun building your online community
- Measuring content effectiveness and maximizing its impact on revenue
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