Presenters:
- Rob Love, President/CEO
- Joe Ford, Senior Vice President Integrated Marketing Strategy
- Lexi McDaniel, Content Marketing Strategist
- Mike Guill, Website and Interactive Director
- Ryan Knisely, Strategic Sales Advisor
“Send me better qualified leads, and more of them,” says your sales team.
“How are you going to sell all these one-bedrooms apartments,” asks your CFO?
These are some of senior living’s oldest challenges. Fortunately, new tools, technologies and consumer behaviors equip Life Plan Communities to solve them more effectively than ever before. But there’s a catch—only if all marketing and sales disciplines share the same goal and mutually support one another in implementation at the campaign level.
Achieving true integration was difficult pre-2023. However, the pandemic became the catalyst for significant advances in how digital, content, traditional and direct marketing can interact in new, exciting ways that allow integration unlike anything a Life Plan Community could do in the past.
This session illustrates what it looks like when you plan campaigns with the digital, content, media, advertising and sales disciplines all around the same table, sharing the same goals and looking for ways to integrate with one another.
Learning Objectives:
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- Identify specific ways integrated campaign planning can address the most common challenges faced by Life Plan Community marketing teams
- Learn the multi-channel integration opportunities most realistically applicable for teams of any size to apply in 2025
- Learn what tools and technologies to consider for long-term growth and sustainability of a best-practice sales and marketing program
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