Presenters:
- Rob Love, President/CEO, Love & Company
- Courtney McGinness, VP of Marketing & Community Engagement, Episcopal SeniorLife Communities
Most great marketing success stories start with community leaders that are willing and able to recognize when it’s time to embrace outside assistance.
Whenever you hear successful census turnaround stories, the focus usually starts with a sales and marketing assessment provided by an experienced third party. But there’s always more to the story.
The real success story starts with leaders who rose to the challenge of inviting fresh eyes into their organization, accepting the possibility of hearing hard things and developing the confidence to invest in new solutions.
This webinar lets you hear from a Marketing VP who recently led a successful marketing turnaround for a nonprofit multi-site, along with a variety of stories from organizations that show diverse ways leadership made hard decisions that led to occupancy growth and organizational change.
Each leadership team has a different story to tell, but all have faced their challenges and led their organizations to successful outcomes.
Join us to learn more about:
- Addressing internal obstacles that keep organizations from identifying and fixing the core issues that prevent strong occupancy.
- Creating organizational buy-in for marketing initiatives at all levels by focusing on customer service
- Effectively leveraging executive-level buy in during marketing assessments
- Prioritizing and staging change to make ensure turn-around plans are realistic
- The core, critical components required when assessing the causes and solutions for census shortfalls and sales and marketing program effectiveness
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