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By Rob Love, President & CEO, Love & Company As the senior living field continues to evolve to meet the incoming influx of boomers, a key question is, “What amenities will our communities need to offer to attract the boomer generation?” Will they be the same...
By Rob Love, President & CEO, Love & Company As the senior living field continues to evolve to meet the incoming influx of...
By Amy Brodie, Client Services Director No matter your professional discipline or expertise, chances are you’ve heard of—and have at some point in your career have aimed to meet—SMART goals. But as all of us in senior living know, our field is unique. And in light of...
By Amy Brodie, Client Services Director No matter your professional discipline or expertise, chances are you’ve heard of—and have at some point in your career have aimed to meet—SMART goals. But as all of us in senior living know, our field is unique. And in light of...
How to use digital sales tools to compete in 2021 Presented By:Lisa Pearre, Love & Company (moderator)Erin Hayes, Co-Founder and Chief Revenue Officer, EnquireCasie Reber, Content Marketing Director, Love & CompanyJoan Kelly-Kincade, Senior Living Sales...
How to use digital sales tools to compete in 2021 Presented By:Lisa Pearre, Love & Company (moderator)Erin Hayes, Co-Founder and Chief Revenue Officer, EnquireCasie Reber, Content Marketing Director, Love & CompanyJoan Kelly-Kincade, Senior Living Sales...
By Jodi Bleier, Senior Living Executive & Consultant Many senior living organizations tend to view the benefits of a market study solely in the context of new projects or expansions. While we can’t overstate the importance of gathering detailed market intelligence...
By Karen Adams, VP of Market Intelligence and Sarah Fleischer, Data Analytics Director Wouldn’t it be great if you knew what your prospects were thinking? And not just what you have read about what seniors across the country are thinking and feeling, but specifically...
By Karen Adams, VP of Market Intelligence and Sarah Fleischer, Data Analytics Director The single most frequently asked question we have received during recent months is, “How has COVID-19 affected consumer markets?” The reason we’re getting that question so often is...
As frank as it sounds, we understand that your organization’s mission is facilitated by one thing: revenue. And with the challenges our field has encountered this year, across the board senior living providers’ expenses have significantly outweighed their revenue. We...
If you are planning a new project, you are undoubtedly familiar with the importance of proper pricing. On the face of it, pricing your senior living community seems like a complicated tightrope to walk—and it can be. As blue sky projects and expansions alike aim to...
Our data show measurable increases in the two most revenue-focused metrics, as well as improvement in new leads, calls and appointments. As the world around us changes, the impact of COVID-19 on our field has been a uniquely—and extremely—challenging one. It’s fair to...
Presented By:Rob Love, President & CEO, Love & CompanyDan Rexford, Vice President, Marketing Innovation, Love & CompanyJoseph Cliber, Principal, Creosote Affects Prospects’ aspirations and attitudes toward joining a community have changed in recent months....
The word “storytelling” has become quite a buzzword in advertising and marketing over the past few years, especially in the our field of senior living. And, while many buzzwords come and go, some—such as “storytelling”—actually...
Presented by: Rob Love, President & CEO, Love & CompanyMelissa Pritchard, Managing Principal, SFCS ArchitectsCraig Witz, Principal, Witz Company Team-based master planning is the most efficient way to bring an expansion or start-up community to reality. During...
