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Make 2021 The Year Your Community Begins Its Diversity Journey
Make 2021 The Year Your Community Begins Its Diversity Journey

By Rob Love, President & CEO As we look ahead to 2021, many things are vying for priority on your and your team’s “to-do” lists. Of course, completing the COVID-19 vaccination process tops the list today, and questions about census recovery and/or future growth...

Next-Generation Amenities for the Next-Generation Consumer

Next-Generation Amenities for the Next-Generation Consumer

By Rob Love, President & CEO, Love & Company As the senior living field continues to evolve to meet the incoming influx of boomers, a key question is, “What amenities will our communities need to offer to attract the boomer generation?” Will they be the same...

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The New SMART Goals for Your Senior Living Sales Team

The New SMART Goals for Your Senior Living Sales Team

By Amy Brodie, Client Services Director No matter your professional discipline or expertise, chances are you’ve heard of—and have at some point in your career have aimed to meet—SMART goals. But as all of us in senior living know, our field is unique. And in light of...

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Webinar: The New Senior Living Sales Cycle – Explained

Webinar: The New Senior Living Sales Cycle – Explained

How to use digital sales tools to compete in 2021 Presented By:Lisa Pearre, Love & Company (moderator)Erin Hayes, Co-Founder and Chief Revenue Officer, EnquireCasie Reber, Content Marketing Director, Love & CompanyJoan Kelly-Kincade, Senior Living Sales...

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4 Senior Living Sales and Marketing Mistakes to Avoid in 2021

4 Senior Living Sales and Marketing Mistakes to Avoid in 2021

By Joan Kelly-Kincade, Senior Sales Advisor We’ve learned a lot this year. We’ve learned how to work from home. We’ve learned how to Zoom. We’ve learned how to stay safe. We’ve also learned how a global pandemic affects senior living; the field serving the population...

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