Our previous real estate market article set the stage for this discussion, and this update focuses on what has changed since the early part of the year and how these emerging trends may affect the senior living field.
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What’s Really Happening in the Real Estate Market? And how will it affect senior living sales?
Our previous real estate market article set the stage for this discussion, and this update focuses on what has changed since the early part of the year and how these emerging trends may affect the senior living field.
More Insights
Board Education is Critical to Strategic Planning for Senior Living
It’s a challenge to have productive discussions around the need for capital investment to improve non-revenue-generating amenities to stay competitive in the marketplace. Learn more about what Tad Melton has to say about the importance of board education.
Board Education is Critical to Strategic Planning for Senior Living
It’s a challenge to have productive discussions around the need for capital investment to improve non-revenue-generating amenities to stay competitive in the marketplace. Learn more about what Tad Melton has to say about the importance of board education.
How to Lay the Foundation for an Effective Strategic Planning Process
For many years, senior living organizations faced similar challenges, and most developed a ‘bag of tricks’ to address them—proven strategies that could be deployed to get the organization through inevitable rough spots.
How to Lay the Foundation for an Effective Strategic Planning Process
For many years, senior living organizations faced similar challenges, and most developed a ‘bag of tricks’ to address them—proven strategies that could be deployed to get the organization through inevitable rough spots.
Three Staffing Strategies, Plus One Revenue Strategy to Pay for Them
Rob’s Takeaways from the 2022 LeadingAge Conference in Denver By Rob Love, President/CEO Hats off to LeadingAge for another strong conference in 2022! The Mile High City was a great venue for this year’s event, and attendance seemed to rebound well from last year. As...
5 Forward-Thinking Takeaways From Ziegler’s 2022 SLFS Conference
By Rob Love, President/CEO Congratulations to Dan Hermann, Lisa McCracken, Kat Dymond and everyone involved with pulling together Ziegler’s 2022 Senior Living Finance and Strategy Conference held in mid-September at The Greenbrier in West Virginia. As always, it was...
Advancing the Sale with Digitally Generated Leads
Best practices and tactics for addressing the unique needs of digitally generated prospects By Ellen Stokes, VP of Marketing Innovation, and Genie Heer, Strategic Sales Advisor, Love & Company This is the third of a three-part series on digital marketing, with...
Creating Engagement: Guiding Senior Living Prospects Through the Customer Journey
Best practices and tactics for nurturing prospects using digital marketing techniques By Ellen Stokes, VP of Marketing Innovation, and Mike Guill, Digital Interactive and Content Marketing Director, Love & Company This is the second of a three-part series on...
Opening Gates: Inviting Senior Living Prospects to Begin the Customer Journey
Best practices and tactics for attracting qualified leads through digital marketing By Ellen Stokes, VP of Marketing Innovation, and Evan Brown, Media Director, Love & Company This is the first of a three-part series on digital marketing, with additional blogs...
Staying One Step Ahead: Planning for the Unexpected in Sales and Marketing
Believe it or not, it’s time to look ahead to sales and marketing planning for 2023. Early this year in our webinar, Marketing and Sales in 2022: Plan and Pivot Your Way to Intentional Success, we talked about key lessons we learned from 2021 that we needed to apply...
Market Insights Drive Highly Successful Expansion Presales
How a careful review of market and consumer information led to exceptional presales success for an expansion at Westminster Canterbury in Richmond, Virginia By Russell Gardner, Vice President and Chief Financial Officer, and Stacey Nannery, Vice President of Sales and...
Turning Market Insights Into Successful Presales
How Lutheran Services Carolinas used market data to dramatically exceed presales goals for a new waterfront community in Wilmington, North Carolina A unique opportunity About forty years ago, Lutheran Services Carolinas (LSC) was gifted 30 acres of waterfront land...
Bringing Branding into Focus
By Jim Gentry, Creative Director It’s generally discouraged to judge a book by its cover, but in marketing, first impressions are everything. The senior living field is like any other product in that it should directly appeal to the consumer upon a first glance....