Webinar: Covid-19: Marketing During Uncertain Times

by | Mar 19, 2020

Presented By:
Rob Love, President & CEO, Love & Company
Lisa Pearre, Principal, Chief Client Services Officer, Love & Company
Amy Brodie, Client Services Director, Love & Company
Dan Rexford, Vice President, Marketing Innovation, Love & Company

As Covid-19 officially became a Pandemic, our field needs to be ultra-protective of our residents, staff and prospects. As a result, we know many of you are cancelling events and implementing significant screening protocols for all guests, and that situation is constantly changing. However, these changes do NOT mean that you should stop marketing. It’s exactly the opposite. Marketing is now more important than ever, as you cannot afford to let census drop or expansion/blue sky goals go unmet. The key to continuing your marketing lies in the ability to be nimble and creative in your efforts, focusing on three main objectives:
  • Take it online
  • Keep people engaged
  • Focus on creative follow ups
 

>>Sign up for our enewsletter today and get more helpful insights!<<

RSVP for our upcoming webinars

Latest Insights
Four Major Trends That Will Impact Senior Living in 2023

Four Major Trends That Will Impact Senior Living in 2023

By Aaron Rulnick, Managing Principal of HJ Sims Aaron serves as co-leader of HJ Sims’ investment banking team and sits on both the firm’s Executive Operating Committee and Board of Directors. With more than 30 years of experience in the senior living field, Aaron has...

Developing the Life Plan Community of the Future

Developing the Life Plan Community of the Future

If you missed the LeadingAge conference in Denver, Rob Love shares the main ideas about developing the Life Plan Community of the future, a panel discussion with Rob Love, Mark Beggs, Amy Castleberry, Brenda Schreiber, Toby Shea, and Margaret Yu.