Webinar: Rental vs. Entrance Fee: Responding to Consumer Preferences

by | Jan 23, 2020

Presented By:
Rob Love, President & CEO, Love & Company
Michael Kivov, Partner, OnePoint Partners
Keith Robertson, Managing Director, Ziegler
Dan Rexford, Vice President of Marketing Innovation, Love & Company

Due to changing consumer preferences and buying patterns, the rental option is becoming increasingly popular among boomers and will become even more prevalent in the coming years. During this 90-minute webinar, learn how a not-for-profit organization can stay competitive in today’s marketplace and well into the future by incorporating a rental product into the mix of residence options.

Learn:

  • How rental projects differ from entrance fee projects in terms of the development and financing processes as well as operational expectations. This will include discussion on addressing the difference in operational margins inherent with a rental option and how to work with lenders to maintain investor confidence.
  • How a rental consumer is different from an entrance fee consumer, and how community design needs to respond to this.
  • How marketing of a rental product is distinctly different from marketing entrance fee communities. • Insights from a not-for-profit who has pioneered the addition of a rental product to their entrance-fee based organization.

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