Webinar: Extending Housing and Services to the Middle Market

by | Dec 12, 2019

Presented By:
Bev Asper, Director, Baker Tilly
Lynn Daly, Managing Director, BB&T Capital Markets
Craig Kimmel, Partner, RLPS Architects
Rob Love, President & CEO, Love & Company

If your mission-driven organization is considering housing and service options for the middle market, join us for key insights on how to support this rapidly growing market.

The middle market is the fastest growing demographic in senior living, and will see continued growth over the coming decade. In this 90-minute webinar, our panelists will highlight potential niche service offerings for the middle market using primary research of senior living providers nationally. They will profile the latest design parameters including common space alternatives, accommodation styles, overall building characteristics and layout, as well as review key insights gained from the provider research process. This session will conclude by offering examples of how middle market products could be added to existing communities.


  • Why offering a middle market product is becoming increasingly important for senior living organizations, and how several not-for-profit organizations are meeting this need in their markets.
  • Key success factors for successful middle market senior housing development, including location considerations, campus integration, design uniqueness, pricing parameters and financing structures.
  • Options for how middle market products could be added to your organization

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