By Karen Adams, VP of Market Intelligence Home ownership and home values are key indicators of a market’s ability to afford retirement living communities, especially for those structured around entrance fees. As a result, the past 18 months have been viewed as a...
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Three Steps to Harnessing Brand Advocates for your Senior Living Community
By Wallis Shamieh, Content Marketing Specialist The internet has changed much of the way consumers do their shopping. They are no longer making purchase decisions just from seeing or hearing an advertisement, either online, in the newspaper, or on the radio. With...
Six Senior Living Trends for 2018 and Beyond
By Tom Mann, Principal, Executive Vice President If you are a regular reader of The Leaders’ Board, you’ve had the opportunity to read predictions of some of the brightest minds in senior living. Now, it’s my turn. Last year, I wrote a well-received white paper titled...
The Difference Between Sales Training And Sales Mentoring … And The Rule Of 78
By Tom Mann, Principal, Executive Vice President As consultants who specialize in sales and marketing of senior housing, Love & Company’s sales specialists spend their time training Life Plan Community clients on process and technique. But the best in the business...
Senior Living CEOs: Plan Now to Attend the 2018 International Builders Show
By Rob Love, President and CEO After spending the last two weeks exploring first the Consumer Electronics Show (CES) in Las Vegas, then the International Builders Show (IBS) in Orlando, my advice to senior living CEOs is succinct: Don’t even think about attending the...
My “Star of the Show” Award Goes to Rev-A-Shelf
Of all the fascinating products and technology I saw at the International Builders Show (#IBS2017) in Orlando, my favorite was a line of cabinet hardware offered by Rev-A-Shelf. These innovative thinkers have derived a variety of ways to make the contents of your...
This Conference Will Probably Cost Me Tens of Thousands of Dollars!
By Rob Love, President, CEO I came to the 2017 International Builders Show (IBS) looking for ideas to enhance what senior living communities can offer prospects in the years to come. But, as I walked through the exhibits, I stopped thinking about "seniors" and became...
Senior Living is Not Sexy Enough for CES 2017
By Rob Love, President and CEO I came to the Consumer Electronics Show (CES) in Las Vegas, excited to see where technology is going and how we can apply it in senior living. And now I’m leaving, feeling that—once again—seniors just aren’t sexy enough to warrant...
“What’s Next” for Senior Living?
Consumer Electronics Show and International Builders Show to Shed Insights By Rob Love, President, CEO As another year begins, we find ourselves asking, “What’s next”? More specifically, “What’s next for senior living?” At Love & Company, that’s a question that...
Tips to Welcome New Residents to Your Senior Living Community
By Rick Hunsicker, Vice President Sales Services – Western Division How do you welcome new residents to your community? It’s not uncommon for seniors to feel lost and alone when they first move into a new community. All the people, places and activities are brand-new...
Effectively Dealing with the Most Common Senior Living Sales Objections to Close More Sales (Part 1)
By Rick Hunsicker, Vice President Sales Services - Western Division Common objections that seniors or family members have about moving into senior living are: I’m (or we’re) not ready yet. Well, we just need to think about it. (Many communities just let them leave to...
The “Life Plan Community” Movement is Picking up Steam!
By Rob Love, President, CEO It’s been nearly a year since ‘Life Plan Community’ was unveiled at LeadingAge in Boston as the new brand category name for continuing care retirement communities (CCRCs), and I’m both pleased and excited to see the significant traction the...