By Rob Love, President I was talking with the CEO of a Life Plan Community recently, and he told me how his community’s master planning process had come to a screeching halt. He had spent months working with an architect and a development consultant to create options...
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Death of the Continuing Care Retirement Community … or CCRC
By Tom Mann, Principal, Executive Vice President I am about to make myself some enemies. At Love & Company, we believe that marketing your retirement community as Continuing Care Retirement Community is a very poor decision (note: there are rare exceptions to this...
The Future of Marketing Retirement Communities?
By Tom Mann, Principal, Executive Vice President Editor's Note: This blog originally was posted in our Mature Market Experts blog which we are now migrating to this current site. I recently attended an excellent LeadingAge Florida seminar on marketing retirement...
Senior Housing Trends: Part IV
Senior Housing Healthcare and Housing Technology Trends By Tom Mann, Executive Vice President In the fourth installment of our Senior Housing Trends Series, we will be looking at the future of health care and home technology as it relates to retirement communities....
Senior Housing Trends: Part II
What do senior housing prospects want? By Tom Mann, Principal, Executive Vice President In Part II of Senior Housing Trends, we’re going to review how residents’ needs are changing. From moving out of their houses, to choosing contracts, to picking the right product,...