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7 Ways to Market Assisted Living to the Adult Child, and Ultimately Your Prospective Resident

May 28, 2019

By Christine Carruthers, Vice President, Health Services Marketing Earlier this year, I went to the annual Argentum (formerly ALFA) conference, where I attended a session featuring a panel discussion about senior prospects, their adult children, and what they each...

Creating Social Proof: A Step-by-Step Guide to Resident Testimonial Videos

May 23, 2019

When it comes to making purchasing decisions, seniors and Baby Boomers are more likely to conduct online research than they have ever been before. They explore websites, engage with social media, watch videos and read online reviews to make sure they’re making the...

Questions to Ask When Hiring A Senior Living Advertising Agency

May 21, 2019

Choosing the right senior living advertising agency is an important decision and will be a key factor in the success of selling residences in your retirement community. So what questions should you be asking a senior living advertising agency before you hire them?...

Generate More Qualified Senior Living Leads — Faster!

May 17, 2019

Today, more than ever, seniors and their families are researching senior housing options online. Your prospects are heading to Google, searching terms like “assisted living,” “independent living,” and “nursing home,” and comparing their options. They may be...

Three Simple Steps to a Strategic Mix of Traditional and Digital Advertising

May 15, 2019

By Sarah Fleischer, Strategic Services Director There is no debate as to whether digital advertising needs to be a part of your total strategic mix. In 2017, digital advertising outspent TV advertising for the first time ever, making up about 41 percent of the market....

Webinar: Data is Sexy! The Hidden Insights Data and Analytics Can Provide Your Management Team

May 9, 2019

Presenters: Tom Mann - Principal & Chief Marketing Innovation Officer at Love & Company Mario McKenzie, CPA - Principal, Healthcare at CliftonLarsenAllen Charles Roberson - Regional Sales Manager at MatrixCare Presentation Date: May 9, 2019, 12:00pm-1:30pm EDT...

Three Big Mistakes Life Plan Communities Make When Trying To Increase Diversity (And How To Avoid Them)

May 2, 2019

Guest blog by senior living sales expert Andrew Morgan It's no secret that many Life Plan Communities across the country recognize the need to take steps to increase diversity. I've worked in the senior living field in sales and marketing for more than 23 years, and...

Senior Living Prediction: Retirement Will Go Out Of Style

Apr 26, 2019

Guest blog by Phyllis Strupp, President of Brain Wealth In 2019, some 30 million baby boomers will be 65 and over. They are not going to go quietly into the “golden years” and “retirement communities” like the generations ahead of them. The word is out: retirement is...

Trends To Watch, From The Eyes Of Senior Living Actuaries

Apr 19, 2019

Guest blog by Amy Lampo, ASA, MAAA & Chief Operating Officer of A.V. Powell & Associates, Inc. From an actuary's point of view, there are a few key trends that have developed over the last several months that could have a big impact on our sector. Here are...

The PEOPLE Will Be The Winning Strategy for the Senior Living Workforce!

Apr 12, 2019

Guest blog by Jacquelyn Kung, Ph.D., CEO of Activated Insights After all, we are a people-to-people sector: good care comes from a great workforce. Moreover, as you may have seen in the popular TED talk by Wharton and London Business School Professor Alex Edmans, an...

2019 Senior Living Healthcare Trends: Much Of The Same, But A Whole Lot Different

Apr 5, 2019

Guest blog by Lynn Daly, Managing Director, Healthcare Team at BB&T Capital Markets The pressure points that Senior Living providers felt in 2018 will only be exasperated in 2019. This increased strain is due to the same primary-driver that has impacted the...

An Actuary’s Predictions for Senior Living

Mar 29, 2019

Guest blog by Chris Borcik of Continuing Care Actuaries What does the future hold for the industry? As an actuary, I am asked to predict the financial and demographic future of Life Plan Communities every day. However, predicting what will happen from a broader,...

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7 Ways to Market Assisted Living to the Adult Child, and Ultimately Your Prospective Resident

Questions to Ask When Hiring A Senior Living Advertising Agency

Generate More Qualified Senior Living Leads — Faster!

Webinar: Data is Sexy! The Hidden Insights Data and Analytics Can Provide Your Management Team

Three Big Mistakes Life Plan Communities Make When Trying To Increase Diversity (And How To Avoid Them)

Senior Living Prediction: Retirement Will Go Out Of Style

Trends To Watch, From The Eyes Of Senior Living Actuaries

The PEOPLE Will Be The Winning Strategy for the Senior Living Workforce!

2019 Senior Living Healthcare Trends: Much Of The Same, But A Whole Lot Different

An Actuary’s Predictions for Senior Living

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