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By Rob Love, President & CEO Last week I had the privilege of attending my 21st LeadingAge conference, having attended my first in Chicago back in 1999. As I watched and listened during the conference, it struck me both how much has changed, and how much has...
By Dan Rexford, Vice President of Marketing Innovation I often have senior living salespeople ask me, “What are the best senior living marketing tips?” Senior living is a complex business whether your organization calls itself a retirement community, Active 55+, Life...
Guest blog by Mary Greer of Engrain The traditional way of finding a new home or apartment has changed drastically in the past few years, in large part due to the rapid advancement of technology. Today’s average consumer is accustomed to obtaining relevant information...
Guest blog by Chris Borcik of Continuing Care Actuaries What does the future hold for the industry? As an actuary, I am asked to predict the financial and demographic future of Life Plan Communities every day. However, predicting what will happen from a broader,...
Guest blog by Erin Hayes of Enquire In 2019, the senior living industry will see increased cross-collaboration between providers. This collaboration will result in a more seamless experience for patients and residents while also giving providers greater visibility...
Katie Smith Sloan, John Cochrane, and Doug Leidig chat with Tom Mann about the “Reasons for Growth.” As part of our Love & Company webinar series, our biggest-yet session, “The Reasons for Growth” featured senior living insights from Katie Smith Sloan (CEO...
By Karen Adams, VP of Market Intelligence Senior living trends discussions are exciting, tantalizing and hold promise for new ways of addressing our aging issues. Trends are sirens for existing senior living communities as they plan their futures, rearrange...
By Aaron Rulnick, Managing Principal and Kerry Moynihan, Director of Organizational Development – HJ Sims Now in its fifteenth year, HJ Sims continues to host its highly popular Annual Late Winter Conference each February. The conference brings together renowned...
“The times they are a-changin’,” penned 76-year-old Bob Dylan in the l960s. Interestingly, that’s a very pertinent observation about senior living’s up-and-coming independent living target audience—it’s a-changin’ in oh so many ways. If you’re hoping to entice a...
Like many of you who have had interviews for sales positions, you’d often get thrown a question like, “Sell me this pen.” And you had to demonstrate your sales skills to convince the interviewer that you could easily sell him his own pen. But, I think the better...
Spoiler alert: This article takes a grass-roots perspective on senior living, so don’t bother reading it if you are looking for a view from the top. But if you would like to know more about lifestyle challenges and opportunities through the eyes of your current and...
By Tom Mann, Principal, Executive Vice President If you are a regular reader of The Leaders’ Board, you’ve had the opportunity to read predictions of some of the brightest minds in senior living. Now, it’s my turn. Last year, I wrote a well-received white paper titled...
