Erin Melton shares her experience of revitalizing the marketing and sales strategies within the organization after facing significant challenges.
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Insights from a Sales & Marketing Leader: The Power of Hitting “Reset”
Erin Melton shares her experience of revitalizing the marketing and sales strategies within the organization after facing significant challenges.
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Rethinking Expansion: How I Used In-Market Data to Build Smarter, Not Bigger
Learn how in-market data helped Orlando Senior Health pivot from a risky expansion to a financially sound, right-sized plan. Read Alicia Labrecque’s story.
Rethinking Expansion: How I Used In-Market Data to Build Smarter, Not Bigger
Learn how in-market data helped Orlando Senior Health pivot from a risky expansion to a financially sound, right-sized plan. Read Alicia Labrecque’s story.
How to Practice Strategic Visual Storytelling: Four Keys to Success
When we last visited the topic of visual storytelling, we explored how an authentic compelling story can build trust with prospects while engaging newcomers. We also looked at some best examples of visual storytelling and how they improved brand awareness for several...
How to Practice Strategic Visual Storytelling: Four Keys to Success
When we last visited the topic of visual storytelling, we explored how an authentic compelling story can build trust with prospects while engaging newcomers. We also looked at some best examples of visual storytelling and how they improved brand awareness for several...
Exploring the Team-Based Approach to Senior Living Master Planning
If your organization has decided to grow and therefore make a sizeable investment in the future, it creates an exciting opportunity to advance the organization’s mission while increasing its capacity to enhance the lives of older adults. The scale of an expansion or...
How 3 Numbers from Your CRM Can Help Realize 78 Months of Added Revenue
By Laureen McGuire, Vice President of Sales Services at Love & Company As competition for prospects in the senior living space continues to grow—with more rental communities under development and new senior living providers entering the field—it has never been...
What’s Next in Dementia Care? Zoom, Virtual Reality and Real-Time “Tele-mentoring”
By: Susan Ryan As memory care providers are hard at work educating staff members to provide the best care possible for the ever-growing numbers of people living with dementia (PLWD), the need for forward-thinking approaches to such care is as important as ever....
Senior Living Market Intelligence: Detailed Competitive Data Add Substantial Value In Understanding Market Potential
By Karen Adams, VP of Market Intelligence Continuously emerging complexities in the models of senior living have led some to conclude that market research is best relegated to a quick, initial and sometimes internal overview with the heavy lifting of filling...
Today I turn 60. Will your community be ready for me when I’m 70?
Today marks the successful survival of my sixth decade. It’s also a milestone that makes one begin to look ahead at plans for the future. After more than 25 years in the field, I’m passionate about senior living communities, and Life Plan Communities in particular. I...
What Does a Good Digital Marketing Program Look Like?
By Dan Rexford, Vice President, Marketing Innovation Because you are striving to attract experienced consumers, artifice is unlikely to work with the many people who have been responding or declining to respond to marketing campaigns for upwards of five decades. So,...
Rental vs Entrance Fee, Part II: Should Your Organization Consider Senior Living Rental Options? Here’s What You Need to Know
As consumer preferences in senior living continue to evolve, many of our clients have expressed some concern about what this trend means to their organization. Why are they so concerned? They fear that the rise of senior living rental options will diminish the...
Rental vs Entrance Fee, Part I: 3 Reasons Boomers are Moving Toward Rental Senior Living Options
Why are baby boomers choosing to rent, and how can communities with entrance fee models keep up with th demand? We’re thinking through these very questions.
University-Based Life Plan Communities: A Win-Win Opportunity
By Rob Love, President & CEO I’ve worked in senior living marketing for more than 25 years now and I’ve often wondered: What would my ideal retirement environment be? I would want to live where I have nearby access to a broad variety of cultural activities,...