Explore effective approaches for senior living organizations to attract and retain talent through proactive recruitment and positive culture.
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It’s Time to Transform Talent Acquisition in Senior Living
Explore effective approaches for senior living organizations to attract and retain talent through proactive recruitment and positive culture.
More Insights
How Integrated Health Will Impact the Future of Your Life Plan Community
Discover how integrated health services in Life Plan Communities enhance successful aging for residents and create seamless care experiences.
How Integrated Health Will Impact the Future of Your Life Plan Community
Discover how integrated health services in Life Plan Communities enhance successful aging for residents and create seamless care experiences.
In Memory of Rick Hunsicker
Remembering Rick Hunsicker: A dedicated friend, senior living expert, and loving family man. Join us in honoring his legacy and contributions.
In Memory of Rick Hunsicker
Remembering Rick Hunsicker: A dedicated friend, senior living expert, and loving family man. Join us in honoring his legacy and contributions.
Exploring Senior Living Partnerships in Mixed-Use Development
Guest blog by Melissa Messina, Senior Vice President at HJ Sims During the past sixteen years, HJ Sims has hosted its Annual Late Winter Conference as a forum to gather experts from across the Senior Living industry. This past year, operators and other professionals...
The Challenge: Reawakening Your Dormant Body in Retirement
By Ann Burnside Love To re-introduce myself to readers, I’m Ann Burnside Love, founder of Love & Company, and for the last nine years an actual resident of a real Senior Residential Living community in central Maryland — and a very contented resident. A few years...
How To Most Effectively Interpret A Senior Living Market Research Study
By Karen Adams, VP of Market Intelligence I review market studies—ours and others’—on a continual basis, typically because someone asks for our thoughts on work they’ve had done, they need a report updated, or I am finalizing one of our own studies. I started...
Remembering Maria Dwight: An Icon in the Field of Aging
By Karen Adams, Love & Company’s Vice President of Market Intelligence. Prior to joining Love & Company, Karen had the privilege of being Maria’s business partner at GSI for more than 30 years. For those in the field of aging Maria Dwight was an icon: a...
How Technology Is Streamlining The Senior Living Sales Process
Guest blog by Mary Greer of Engrain The traditional way of finding a new home or apartment has changed drastically in the past few years, in large part due to the rapid advancement of technology. Today’s average consumer is accustomed to obtaining relevant information...
7 Ways to Market Assisted Living to the Adult Child, and Ultimately Your Prospective Resident
By Christine Carruthers, Vice President, Health Services Marketing Earlier this year, I went to the annual Argentum (formerly ALFA) conference, where I attended a session featuring a panel discussion about senior prospects, their adult children, and what they each...
Creating Social Proof: A Step-by-Step Guide to Resident Testimonial Videos
When it comes to making purchasing decisions, seniors and Baby Boomers are more likely to conduct online research than they have ever been before. They explore websites, engage with social media, watch videos and read online reviews to make sure they’re making the...
Questions to Ask When Hiring A Senior Living Advertising Agency
Choosing the right senior living advertising agency is an important decision and will be a key factor in the success of selling residences in your retirement community. So what questions should you be asking a senior living advertising agency before you hire them?...
Generate More Qualified Senior Living Leads — Faster!
Today, more than ever, seniors and their families are researching senior housing options online. Your prospects are heading to Google, searching terms like “assisted living,” “independent living,” and “nursing home,” and comparing their options. They may be...