Remembering Rick Hunsicker: A dedicated friend, senior living expert, and loving family man. Join us in honoring his legacy and contributions.
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In Memory of Rick Hunsicker
Remembering Rick Hunsicker: A dedicated friend, senior living expert, and loving family man. Join us in honoring his legacy and contributions.
More Insights
Top 5 Budget-Savvy Strategies for Life Plan Community Marketers
Discover 5 smart budgeting tips for Life Plan Communities to maximize marketing impact and set achievable goals for success.
Top 5 Budget-Savvy Strategies for Life Plan Community Marketers
Discover 5 smart budgeting tips for Life Plan Communities to maximize marketing impact and set achievable goals for success.
Adopt a Consumer Mindset for Strategic Planning
Discover how embracing a consumer mindset can revolutionize strategic planning for senior living organizations
Adopt a Consumer Mindset for Strategic Planning
Discover how embracing a consumer mindset can revolutionize strategic planning for senior living organizations
The Future of the Continuum of Care
Guest blog by Kerry Moynihan, Senior Vice President at HJ Sims During the past 16 years, HJ Sims has hosted its Annual Late Winter Conference as a forum to gather experts from across the Senior Living industry. This past year, operators and other professionals...
Is The Satellite Campus The Key To Your Senior Living Organization’s Growth?
By Tom Mann, Chief Marketing Innovation Officer, Love & Company Your Life Plan Community has controlled your market for decades and you’ve maximized your campus’ building potential. Now what? The answer might be a satellite campus. The term widely used when a...
Two Approaches to Strategic Planning
Guest blog by Ryan Frederick, Founder and CEO at SmartLiving 360 A strategic plan provides direction, focus and an immediate path for action. In addition, the process of developing a strategic plan aligns a senior living organization’s key stakeholders, including...
Financial Positioning for Strategic Growth
Guest blog by Marc Silver, Managing Director at Piper Jaffray After 20 years in the investment banking industry, involvement in countless financing programs and projects for clients, I’ve realized just how intertwined strategic and financial planning are in...
Preparing to Plan
By Rob Love, President, Love & Company Benjamin Franklin once said: “By failing to prepare, you are preparing to fail.” Preparing for a successful strategic planning process involves extensive information gathering and market research. To develop strategic plans...
The Case for Strategic Planning
Guest blog by Ryan Frederick, Founder and CEO at SmartLiving 360 Author and business management expert Robert Waterman once said, “A strategy is necessary because the future is unpredictable.” Like many businesses today, the senior living field is rapidly changing and...
Exploring Senior Living Partnerships in Mixed-Use Development
Guest blog by Melissa Messina, Senior Vice President at HJ Sims During the past sixteen years, HJ Sims has hosted its Annual Late Winter Conference as a forum to gather experts from across the Senior Living industry. This past year, operators and other professionals...
The Challenge: Reawakening Your Dormant Body in Retirement
By Ann Burnside Love To re-introduce myself to readers, I’m Ann Burnside Love, founder of Love & Company, and for the last nine years an actual resident of a real Senior Residential Living community in central Maryland — and a very contented resident. A few years...
How To Most Effectively Interpret A Senior Living Market Research Study
By Karen Adams, VP of Market Intelligence I review market studies—ours and others’—on a continual basis, typically because someone asks for our thoughts on work they’ve had done, they need a report updated, or I am finalizing one of our own studies. I started...