Discover why traditional lead gen is failing in senior living—and how a topic-based strategy can drive results in Google’s AI-driven search landscape.
The Leaders’ Board
Never miss out on our latest blog updates! Subscribe to The Leaders’ Board and also get exclusive white papers, senior living insights and priority access to our webinars and events!
We promise never to spam you or sell your information.
Latest Post
Why Traditional Lead Generation Is Falling Short—And What’s Working Now
Discover why traditional lead gen is failing in senior living—and how a topic-based strategy can drive results in Google’s AI-driven search landscape.
More Insights
Staying Ahead in Digital Marketing: Navigating the Rapidly Changing Landscape in Senior Living
Explore digital marketing strategies for senior living communities, including SEO, short-form video, AI-driven search, and navigating Google algorithm changes to boost lead generation.
Staying Ahead in Digital Marketing: Navigating the Rapidly Changing Landscape in Senior Living
Explore digital marketing strategies for senior living communities, including SEO, short-form video, AI-driven search, and navigating Google algorithm changes to boost lead generation.
REAL ESTATE MARKET UPDATE: SECOND QUARTER OF 2025
As we close out the second quarter of 2025, the residential real estate market continues to navigate an uncertain landscape shaped by persistent affordability issues, constrained inventory and mixed buyer sentiment. The good news for our senior living prospects is...
REAL ESTATE MARKET UPDATE: SECOND QUARTER OF 2025
As we close out the second quarter of 2025, the residential real estate market continues to navigate an uncertain landscape shaped by persistent affordability issues, constrained inventory and mixed buyer sentiment. The good news for our senior living prospects is...
Webinar: Senior Living Marketing after Shelter at Home
Presented By:Rob Love, President & CEO, Love & CompanyLisa Pearre, Principal, Chief Client Services Officer, Love & CompanyAmy Brodie, Client Services Director, Love & CompanyLaureen McGuire, Vice President, Sales Services, Love & Company As a...
How to Promote Your Community Right Now: Two Key Messages to Keep in Mind
Many people around the world are taking advantage of this time to think deeply about what is important to them and how they want to spend their time and energy over the next several years. That is why it’s such a uniquely perfect time to seize the opportunity to...
3 Reasons Why Digital Communication Is Essential To Senior Living’s Success During COVID-19
Today more than ever, senior living organizations are turning to technology to enhance communications in their communities with all constituencies, whether residents, staff or family members. As part of our continuing effort to help provide community leadership with...
Unique Challenges of Dementia Care During the Coronavirus Crisis
“In times of stress, the best thing we can do for each other is to listen with our ears and our hearts and to be assured that our questions are just as important as our answers.” – Mister Rogers We are all facing difficult challenges during this time of COVID-19, the...
Marketing Messaging During COVID-19: What You Need to Say to Your Senior Living Residents, Depositors & Prospects
This is the sixth blog in our special blog series focused on addressing the senior living marketing challenges presented by COVID-19. Links to the other blogs in the series are below: Blog 1: Preparing for Crisis Communications During a PandemicBlog 2: How To...
Evaluating Your Contractor’s COVID-19 Response Plan: A 75-Point Checklist
If you currently have construction underway, or are contemplating a construction start in the near future, it is critical that your contractor have a comprehensive and detailed COVID-19 response plan in place. A little more than a month ago most contractors, and...
Senior Living Marketing Messaging in Times of Uncertainty: How to Strike the Right Tone
This is the fifth blog in our special blog series focused on addressing the senior living marketing challenges presented by COVID-19. Links to the other blogs in the series are below: Blog 1: Preparing for Crisis Communications During a PandemicBlog 2: How To...
Social Connectivity Among Senior Adults Increases Through Technology During a Time of Crisis
In this time of trying to achieve “physical distancing” while minimizing true “social distancing,” communication technologies like Wellzesta are providing significant benefits to senior living communities and their residents. Wellzesta in particular has been...
Communicating with Prospects in the Day of COVID-19: Three Things to Do Right Now
Now more than ever, our seniors need to know that some certainties exist in their futures, and a move to your community could be one that brings them great peace. This is why it’s so important to not only maintain contact with your current prospects, but also create...