Sign up today for the latest news!
By Karen Adams, VP of Market Intelligence Home ownership and home values are key indicators of a market’s ability to afford retirement living communities, especially for those structured around entrance fees. As a result, the past 18 months have been viewed as a...
Today, more than ever, seniors and their families are researching senior housing options online. Your prospects are heading to Google, searching terms like “assisted living,” “independent living,” and “nursing home,” and comparing their options. They may be...
By Wallis Shamieh, Content Marketing Specialist The internet has changed much of the way consumers do their shopping. They are no longer making purchase decisions just from seeing or hearing an advertisement, either online, in the newspaper, or on the radio. With...
By Tom Mann, Principal, Executive Vice President If you are a regular reader of The Leaders’ Board, you’ve had the opportunity to read predictions of some of the brightest minds in senior living. Now, it’s my turn. Last year, I wrote a well-received white paper titled...
One of the most highly experienced researchers in the field, Karen Adams brings more top tier talent to the firm. Love & Company is excited to announce that we have expanded our Market Intelligence expertise through the hire of Karen Adams, a senior living...
By Rob Love, President and CEO After spending the last two weeks exploring first the Consumer Electronics Show (CES) in Las Vegas, then the International Builders Show (IBS) in Orlando, my advice to senior living CEOs is succinct: Don’t even think about attending the...
By Rob Love, President and CEO I came to the Consumer Electronics Show (CES) in Las Vegas, excited to see where technology is going and how we can apply it in senior living. And now I’m leaving, feeling that—once again—seniors just aren’t sexy enough to warrant...
Consumer Electronics Show and International Builders Show to Shed Insights By Rob Love, President, CEO As another year begins, we find ourselves asking, “What’s next”? More specifically, “What’s next for senior living?” At Love & Company, that’s a question that...
By Rick Hunsicker, Vice President Sales Services – Western Division Senior Living Sales Objection: “Your price is too high” Let’s continue on with the price objection. What if someone says, “We like your community, but we think your price is just too high”? You’ve got...
By Clara Daly, Interactive Communications Director My parents, boomers, have always had an interest in technology. They’ve lived and traveled all over the world, remember giant CRT monitors, and used endless floppy disks to save single documents. I've been able to...
By Rick Hunsicker, Vice President, Sales Services This is an interesting question: What do you market first when trying to generate new prospects for your community? Historically, virtually all of the senior living marketing content has been about the benefits,...
By Rob Love, President, CEO It’s been nearly a year since ‘Life Plan Community’ was unveiled at LeadingAge in Boston as the new brand category name for continuing care retirement communities (CCRCs), and I’m both pleased and excited to see the significant traction the...
