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By Rob Love, President I was talking with the CEO of a Life Plan Community recently, and he told me how his community’s master planning process had come to a screeching halt. He had spent months working with an architect and a development consultant to create options...
By Tom Mann, Principal, Executive Vice President I am about to make myself some enemies. At Love & Company, we believe that marketing your retirement community as Continuing Care Retirement Community is a very poor decision (note: there are rare exceptions to this...
By Tom Mann, Principal, Executive Vice President Editor's Note: This blog originally was posted in our Mature Market Experts blog which we are now migrating to this current site. I recently attended an excellent LeadingAge Florida seminar on marketing retirement...
By Tim Bracken, Vice President Are you wondering what type of amenities and services your community must offer in order to stay relevant in the coming years? Are you considering what kinds of health and wellness programs will attract your prospects in 2016 and beyond?...
By Tom Mann, Principal, Executive Vice President, Strategic Marketing Services With the senior living industry rapidly changing, it’s important for your retirement community to anticipate the changes, and be prepared for what’s to come. In this multi-part series,...
By Kayla Murphy, PR & Integrated Media Manager Referrals, personal or digital, are a strong way to reach qualified prospects. In the past, most referrals were personal, from a current resident to a select few of their close friends. However, in today’s digital...
By Susan Dolton, Vice President, Sales Services Do you and your sales team fall victim to the multitasking trap? Multitasking. We all do it. We have to and it makes us more productive. Right? Put down your cell phone and read this. Sales teams in retirement...
By Wallis Shamieh, PR & Integrated Media Assistant Hosting a blog on your website is an important marketing tool for countless reasons. From SEO purposes, to sharing highlights about your community, blogging is a great way to keep your prospects up-to-date,...
By Sara Wise, Vice President, Strategic Services The great thing about customer relationship management software (e.g., REPS and Salesforce) is that these tools give you great data to evaluate your sales and marketing activity. Unfortunately, without knowing what to...
By Susan Foley, Vice President, Sales Training Sales teams often see achieving the sale as the most difficult part of their work. They tend to relax a bit after they’ve received a large check and begin to let their guard down. However, this is the most crucial time in...
By Sarah Camp, Interactive Communications Director Building a website for usability is a key factor to lead generation. On the web, usability determines the efficiency of a website or application, how easy it is to learn, and the level of satisfaction after using it....
By Christine Carruthers, Vice President, Strategic Services As senior living consultants, we’re often asked about the different types of community and organizational challenges we see on a regular basis, and especially about the obstacles within them. Personally, I’ve...
