Today marks the successful survival of my sixth decade. It’s also a milestone that makes one begin to look ahead at plans for the future. After more than 25 years in the field, I’m passionate about senior living communities, and Life Plan Communities in particular. I...
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What Does a Good Digital Marketing Program Look Like?
By Dan Rexford, Vice President, Marketing Innovation Because you are striving to attract experienced consumers, artifice is unlikely to work with the many people who have been responding or declining to respond to marketing campaigns for upwards of five decades. So,...
Rental vs Entrance Fee, Part II: Should Your Organization Consider Senior Living Rental Options? Here’s What You Need to Know
As consumer preferences in senior living continue to evolve, many of our clients have expressed some concern about what this trend means to their organization. Why are they so concerned? They fear that the rise of senior living rental options will diminish the...
Rental vs Entrance Fee, Part I: 3 Reasons Boomers are Moving Toward Rental Senior Living Options
Why are baby boomers choosing to rent, and how can communities with entrance fee models keep up with th demand? We’re thinking through these very questions.
University-Based Life Plan Communities: A Win-Win Opportunity
By Rob Love, President & CEO I’ve worked in senior living marketing for more than 25 years now and I’ve often wondered: What would my ideal retirement environment be? I would want to live where I have nearby access to a broad variety of cultural activities,...
Reflections on 21 LeadingAge National Conferences
By Rob Love, President & CEO Last week I had the privilege of attending my 21st LeadingAge conference, having attended my first in Chicago back in 1999. As I watched and listened during the conference, it struck me both how much has changed, and how much has...
The Best Senior Living Marketing Tips – Part 3
By Dan Rexford, Vice President of Marketing Innovation Every senior living marketing and sales tip is really just another way to make your prospect feel special. After all, marketing at its core is relationship building. Today, we’ll cover ten more ways to nurture...
The Best Senior Living Marketing Tips – Part 2
By Dan Rexford, Vice President of Marketing Innovation As a senior living marketing consultant, a Life Plan Community’s CEO very often will ask for a definitive answer as to why the retirement community’s occupancy is not where it should be. Unfortunately, in my...
The Best Senior Living Marketing Tips – Part 1
By Dan Rexford, Vice President of Marketing Innovation I often have senior living salespeople ask me, “What are the best senior living marketing tips?” Senior living is a complex business whether your organization calls itself a retirement community, Active 55+, Life...
Is The Satellite Campus The Key To Your Senior Living Organization’s Growth?
By Tom Mann, Chief Marketing Innovation Officer, Love & Company Your Life Plan Community has controlled your market for decades and you’ve maximized your campus’ building potential. Now what? The answer might be a satellite campus. The term widely used when a...
Two Approaches to Strategic Planning
Guest blog by Ryan Frederick, Founder and CEO at SmartLiving 360 A strategic plan provides direction, focus and an immediate path for action. In addition, the process of developing a strategic plan aligns a senior living organization’s key stakeholders, including...
Financial Positioning for Strategic Growth
Guest blog by Marc Silver, Managing Director at Piper Jaffray After 20 years in the investment banking industry, involvement in countless financing programs and projects for clients, I’ve realized just how intertwined strategic and financial planning are in...