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Industry Trends
Culture: The Only Way to Fill Your Buildings
Culture: The Only Way to Fill Your Buildings

Guest article by Denise Boudreau-Scott, President at Drive We’ll call her “Nancy from HR.” There’s one in every organization . . . oftentimes ignored, frequently thought of as a kook. Her musings about organizational culture being the crux of the problem when it comes...

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Tapping into Pent-Up Demand for Senior Living
Tapping into Pent-Up Demand for Senior Living

Marketing During COVID-19: Spring 2021 Update By Lisa Pearre, Principal and Chief Client Services Officer, and Amy Brodie, Vice President of Client Services  After more than a year of locking down, masking up and hoping to navigate as few virus cases as possible,...

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Next-Generation Amenities for the Next-Generation Consumer
Next-Generation Amenities for the Next-Generation Consumer

By Rob Love, President & CEO, Love & Company As the senior living field continues to evolve to meet the incoming influx of boomers, a key question is, “What amenities will our communities need to offer to attract the boomer generation?” Will they be the same...

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