This blog is the first in our two-part follow-up series to our June webinar, “Senior Living Marketing after Shelter at Home,” in which our panel provided insights for how communities can safely and effectively continue their census-building efforts amid COVID-19. To...
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Maintain Momentum & Keep Commitments With This Specialized Senior Living Sales Training Package
Senior living prospects’ typical objections to moving into CCRCs and Life Plan Communities have only been compounded by COVID-19 and its affiliated health and economic concerns. Fortunately, with a proven, adjusted approach, it is possible to help your prospects...
Webinar: Senior Living Marketing after Shelter at Home
Presented By:Rob Love, President & CEO, Love & CompanyLisa Pearre, Principal, Chief Client Services Officer, Love & CompanyAmy Brodie, Client Services Director, Love & CompanyLaureen McGuire, Vice President, Sales Services, Love & Company As a...
How to Promote Your Community Right Now: Two Key Messages to Keep in Mind
Many people around the world are taking advantage of this time to think deeply about what is important to them and how they want to spend their time and energy over the next several years. That is why it’s such a uniquely perfect time to seize the opportunity to...
Marketing Messaging During COVID-19: What You Need to Say to Your Senior Living Residents, Depositors & Prospects
This is the sixth blog in our special blog series focused on addressing the senior living marketing challenges presented by COVID-19. Links to the other blogs in the series are below: Blog 1: Preparing for Crisis Communications During a PandemicBlog 2: How To...
Senior Living Marketing Messaging in Times of Uncertainty: How to Strike the Right Tone
This is the fifth blog in our special blog series focused on addressing the senior living marketing challenges presented by COVID-19. Links to the other blogs in the series are below: Blog 1: Preparing for Crisis Communications During a PandemicBlog 2: How To...
Communicating with Prospects in the Day of COVID-19: Three Things to Do Right Now
Now more than ever, our seniors need to know that some certainties exist in their futures, and a move to your community could be one that brings them great peace. This is why it’s so important to not only maintain contact with your current prospects, but also create...
Senior Living Marketing During COVID-19: Two Aggressively Affordable Tactics You Can Use Now
By Tim Bracken, Vice President We are proud to see the senior living field display such great hope and strength during these days of concern and worry. We see cooler heads prevail as one client after another chooses to resist panic and instead, thoughtfully redirect...
7 Helpful Tips For Connecting With Senior Living Prospects Via Video
Amid COVID-19, organizations across all sectors have had to transition much of their communication to virtual platforms. With video taking center stage as a preferred way to connect with people inside and outside any organization, there are several considerations to...
How To Effectively Use Digital Tools To Maintain Senior Living Marketing Efforts
In the face of COVID-19 and the sudden changes brought to how senior living organizations can engage with prospects while ensuring everyone’s safety, it’s fair to say we’re navigating uncharted waters. But in the midst of all...
Preparing for Crisis Communications During a Pandemic
The reality of serving the highest-risk people during this COVID-19 pandemic is that even if none of your residents become ill, you will likely be implementing changes to visitation policies, staff screening, events and community activities. As such, it is imperative...
Webinar: Covid-19: Marketing During Uncertain Times
Presented By:Rob Love, President & CEO, Love & CompanyLisa Pearre, Principal, Chief Client Services Officer, Love & CompanyAmy Brodie, Client Services Director, Love & CompanyDan Rexford, Vice President, Marketing Innovation, Love & Company As...







