Webinar: Senior Living Marketing after Shelter at Home

Presented By:
Rob Love, President & CEO, Love & Company
Lisa Pearre, Principal, Chief Client Services Officer, Love & Company
Amy Brodie, Client Services Director, Love & Company
Laureen McGuire, Vice President, Sales Services, Love & Company

As a result of the pandemic, many senior living communities have struggled with census.  As states start to lift shelter-at-home orders and communities can once again welcome prospects (although likely in limited ways for a while), a new approach to marketing and sales of senior living communities will be needed.

Love & Company surveyed the senior living field to identify the biggest questions and challenges organizations are facing as they look to ramp up sales and census in the coming months, and to find out what is working best for them.  During this webinar, we will present our recommendations to respond to those questions and challenges, as well as summarize the tactics and strategies communities are finding to be most effective at this time.


  • Recommended ways to respond to the biggest questions and challenges the field may have
  • Insights on the most effective ways to communicate with prospects in today’s environment, based on actual community experiences
  • How to develop the foundation of a plan to prepare for the future

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