How Love & Company’s four research fundamentals help avoid costly mistakes and redesigns
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When Planning for Growth, Take the Time to Get New Development Right
How Love & Company’s four research fundamentals help avoid costly mistakes and redesigns
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A Senior Living Marketing Firm’s Top 5 Budgeting Tips
Every year, many Life Plan Communities ask Love & Company to review and improve their marketing strategies to be more effective and efficient at driving occupancy and ROI. In almost all cases, these not-for-profit communities are particularly focused on making...
A Senior Living Marketing Firm’s Top 5 Budgeting Tips
Every year, many Life Plan Communities ask Love & Company to review and improve their marketing strategies to be more effective and efficient at driving occupancy and ROI. In almost all cases, these not-for-profit communities are particularly focused on making...
Why Traditional Lead Generation Is Falling Short—And What’s Working Now
Discover why traditional lead gen is failing in senior living—and how a topic-based strategy can drive results in Google’s AI-driven search landscape.
Why Traditional Lead Generation Is Falling Short—And What’s Working Now
Discover why traditional lead gen is failing in senior living—and how a topic-based strategy can drive results in Google’s AI-driven search landscape.
How To Most Effectively Interpret A Senior Living Market Research Study
By Karen Adams, VP of Market Intelligence I review market studies—ours and others’—on a continual basis, typically because someone asks for our thoughts on work they’ve had done, they need a report updated, or I am finalizing one of our own studies. I started...
Remembering Maria Dwight: An Icon in the Field of Aging
By Karen Adams, Love & Company’s Vice President of Market Intelligence. Prior to joining Love & Company, Karen had the privilege of being Maria’s business partner at GSI for more than 30 years. For those in the field of aging Maria Dwight was an icon: a...
How Technology Is Streamlining The Senior Living Sales Process
Guest blog by Mary Greer of Engrain The traditional way of finding a new home or apartment has changed drastically in the past few years, in large part due to the rapid advancement of technology. Today’s average consumer is accustomed to obtaining relevant information...
7 Ways to Market Assisted Living to the Adult Child, and Ultimately Your Prospective Resident
By Christine Carruthers, Vice President, Health Services Marketing Earlier this year, I went to the annual Argentum (formerly ALFA) conference, where I attended a session featuring a panel discussion about senior prospects, their adult children, and what they each...
Creating Social Proof: A Step-by-Step Guide to Resident Testimonial Videos
When it comes to making purchasing decisions, seniors and Baby Boomers are more likely to conduct online research than they have ever been before. They explore websites, engage with social media, watch videos and read online reviews to make sure they’re making the...
Questions to Ask When Hiring A Senior Living Advertising Agency
Choosing the right senior living advertising agency is an important decision and will be a key factor in the success of selling residences in your retirement community. So what questions should you be asking a senior living advertising agency before you hire them?...
Generate More Qualified Senior Living Leads — Faster!
Today, more than ever, seniors and their families are researching senior housing options online. Your prospects are heading to Google, searching terms like “assisted living,” “independent living,” and “nursing home,” and comparing their options. They may be...
Three Simple Steps to a Strategic Mix of Traditional and Digital Advertising
By Sarah Fleischer, Strategic Services Director There is no debate as to whether digital advertising needs to be a part of your total strategic mix. In 2017, digital advertising outspent TV advertising for the first time ever, making up about 41 percent of the market....
Three Big Mistakes Life Plan Communities Make When Trying To Increase Diversity (And How To Avoid Them)
Guest blog by senior living sales expert Andrew Morgan It's no secret that many Life Plan Communities across the country recognize the need to take steps to increase diversity. I've worked in the senior living field in sales and marketing for more than 23 years, and...