Discover why traditional lead gen is failing in senior living—and how a topic-based strategy can drive results in Google’s AI-driven search landscape.
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Why Traditional Lead Generation Is Falling Short—And What’s Working Now
Discover why traditional lead gen is failing in senior living—and how a topic-based strategy can drive results in Google’s AI-driven search landscape.
More Insights
Staying Ahead in Digital Marketing: Navigating the Rapidly Changing Landscape in Senior Living
Explore digital marketing strategies for senior living communities, including SEO, short-form video, AI-driven search, and navigating Google algorithm changes to boost lead generation.
Staying Ahead in Digital Marketing: Navigating the Rapidly Changing Landscape in Senior Living
Explore digital marketing strategies for senior living communities, including SEO, short-form video, AI-driven search, and navigating Google algorithm changes to boost lead generation.
REAL ESTATE MARKET UPDATE: SECOND QUARTER OF 2025
As we close out the second quarter of 2025, the residential real estate market continues to navigate an uncertain landscape shaped by persistent affordability issues, constrained inventory and mixed buyer sentiment. The good news for our senior living prospects is...
REAL ESTATE MARKET UPDATE: SECOND QUARTER OF 2025
As we close out the second quarter of 2025, the residential real estate market continues to navigate an uncertain landscape shaped by persistent affordability issues, constrained inventory and mixed buyer sentiment. The good news for our senior living prospects is...
How Technology Is Streamlining The Senior Living Sales Process
Guest blog by Mary Greer of Engrain The traditional way of finding a new home or apartment has changed drastically in the past few years, in large part due to the rapid advancement of technology. Today’s average consumer is accustomed to obtaining relevant information...
7 Ways to Market Assisted Living to the Adult Child, and Ultimately Your Prospective Resident
By Christine Carruthers, Vice President, Health Services Marketing Earlier this year, I went to the annual Argentum (formerly ALFA) conference, where I attended a session featuring a panel discussion about senior prospects, their adult children, and what they each...
Creating Social Proof: A Step-by-Step Guide to Resident Testimonial Videos
When it comes to making purchasing decisions, seniors and Baby Boomers are more likely to conduct online research than they have ever been before. They explore websites, engage with social media, watch videos and read online reviews to make sure they’re making the...
Questions to Ask When Hiring A Senior Living Advertising Agency
Choosing the right senior living advertising agency is an important decision and will be a key factor in the success of selling residences in your retirement community. So what questions should you be asking a senior living advertising agency before you hire them?...
Generate More Qualified Senior Living Leads — Faster!
Today, more than ever, seniors and their families are researching senior housing options online. Your prospects are heading to Google, searching terms like “assisted living,” “independent living,” and “nursing home,” and comparing their options. They may be...
Three Simple Steps to a Strategic Mix of Traditional and Digital Advertising
By Sarah Fleischer, Strategic Services Director There is no debate as to whether digital advertising needs to be a part of your total strategic mix. In 2017, digital advertising outspent TV advertising for the first time ever, making up about 41 percent of the market....
Three Big Mistakes Life Plan Communities Make When Trying To Increase Diversity (And How To Avoid Them)
Guest blog by senior living sales expert Andrew Morgan It's no secret that many Life Plan Communities across the country recognize the need to take steps to increase diversity. I've worked in the senior living field in sales and marketing for more than 23 years, and...
Senior Living Prediction: Retirement Will Go Out Of Style
Guest blog by Phyllis Strupp, President of Brain Wealth In 2019, some 30 million baby boomers will be 65 and over. They are not going to go quietly into the “golden years” and “retirement communities” like the generations ahead of them. The word is out: retirement is...
Trends To Watch, From The Eyes Of Senior Living Actuaries
Guest blog by Amy Lampo, ASA, MAAA & Chief Operating Officer of A.V. Powell & Associates, Inc. From an actuary's point of view, there are a few key trends that have developed over the last several months that could have a big impact on our sector. Here are...