Discover how in-person events in senior living communities can foster meaningful experiences, build relationships and drive conversions through authentic engagement.
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Senior Living Marketing’s Big Shift: Creating Experiences, Not Just Events
Discover how in-person events in senior living communities can foster meaningful experiences, build relationships and drive conversions through authentic engagement.
More Insights
Your Entrance Fees Are WAY Low. Here’s Why (And Here’s What To Do About It)
Discover why entrance fees at senior living communities are falling behind market trends—and learn the steps to build a financially sustainable pricing strategy.
Your Entrance Fees Are WAY Low. Here’s Why (And Here’s What To Do About It)
Discover why entrance fees at senior living communities are falling behind market trends—and learn the steps to build a financially sustainable pricing strategy.
THE SITE SELECTION APPROACH TO SENIOR LIVING GROWTH
Introduction: Finding New Paths to Growth When senior living providers consider how to grow, they typically pursue one of three strategies: Campus Expansion – Growing within the existing footprint: “I’ll grow where I’m planted.” Affiliation or Merger – Aligning with...
THE SITE SELECTION APPROACH TO SENIOR LIVING GROWTH
Introduction: Finding New Paths to Growth When senior living providers consider how to grow, they typically pursue one of three strategies: Campus Expansion – Growing within the existing footprint: “I’ll grow where I’m planted.” Affiliation or Merger – Aligning with...
The Best Senior Living Marketing Tips – Part 3
By Dan Rexford, Vice President of Marketing Innovation Every senior living marketing and sales tip is really just another way to make your prospect feel special. After all, marketing at its core is relationship building. Today, we’ll cover ten more ways to nurture...
The Best Senior Living Marketing Tips – Part 2
By Dan Rexford, Vice President of Marketing Innovation As a senior living marketing consultant, a Life Plan Community’s CEO very often will ask for a definitive answer as to why the retirement community’s occupancy is not where it should be. Unfortunately, in my...
The Best Senior Living Marketing Tips – Part 1
By Dan Rexford, Vice President of Marketing Innovation I often have senior living salespeople ask me, “What are the best senior living marketing tips?” Senior living is a complex business whether your organization calls itself a retirement community, Active 55+, Life...
The Future of the Continuum of Care
Guest blog by Kerry Moynihan, Senior Vice President at HJ Sims During the past 16 years, HJ Sims has hosted its Annual Late Winter Conference as a forum to gather experts from across the Senior Living industry. This past year, operators and other professionals...
Is The Satellite Campus The Key To Your Senior Living Organization’s Growth?
By Tom Mann, Chief Marketing Innovation Officer, Love & Company Your Life Plan Community has controlled your market for decades and you’ve maximized your campus’ building potential. Now what? The answer might be a satellite campus. The term widely used when a...
Two Approaches to Strategic Planning
Guest blog by Ryan Frederick, Founder and CEO at SmartLiving 360 A strategic plan provides direction, focus and an immediate path for action. In addition, the process of developing a strategic plan aligns a senior living organization’s key stakeholders, including...
Financial Positioning for Strategic Growth
Guest blog by Marc Silver, Managing Director at Piper Jaffray After 20 years in the investment banking industry, involvement in countless financing programs and projects for clients, I’ve realized just how intertwined strategic and financial planning are in...
Preparing to Plan
By Rob Love, President, Love & Company Benjamin Franklin once said: “By failing to prepare, you are preparing to fail.” Preparing for a successful strategic planning process involves extensive information gathering and market research. To develop strategic plans...
The Case for Strategic Planning
Guest blog by Ryan Frederick, Founder and CEO at SmartLiving 360 Author and business management expert Robert Waterman once said, “A strategy is necessary because the future is unpredictable.” Like many businesses today, the senior living field is rapidly changing and...