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As we moved through the first quarter of 2025, the real estate market continued to face challenges and shifts. Existing-home sales for all housing types (including condos) have slowed by 2.4% compared to one year ago. Despite this slowdown, the median existing-home...
Explore the latest data & analysis on the 2025 housing market. Understand the opportunities and risks for buyers and sellers.
Dive into the latest October 2024 real estate market data, analyzing home resale values, inventory, and interest rate fluctuations to assess market trends.
Explore the benefits of content marketing for senior living. Learn how to balance quality and quantity to drive engagement, build trust and generate leads.
Beyond knowing your niche, effective positioning requires understanding each of the “value” differences between competing offerings.
Our previous real estate market article set the stage for this discussion, and this update focuses on what has changed since the early part of the year and how these emerging trends may affect the senior living field.
Being creative in reining in current costs and squeezing out additional revenue from existing sources can ease immediate strain, but you’ll exhaust your options before you fully solve the problems.
By Sara Montalto, Senior Vice President, Strategic Services, Love & Company In today’s highly competitive senior living field, with operating margins continually being driven down by a combination of inflation, increasing payroll costs, declining reimbursements...
Learn more about native advertising, a growing medium that could be beneficial to many senior living communities.
By Sara Montalto, Senior Vice President, Strategic Services With margins continually getting squeezed by inflation and rising payroll costs, senior living communities need to find new ways to increase top-line revenue. Here are three strategies most communities could...
By Rob Love, President/CEO, and Lauren Houlik, Director of Market Intelligence The health of the home resale market is, of course, essential to the health of independent living census at Life Plan Communities. Prospects are comfortable with the idea of “trading” their...
Why Prospects Won’t Move into a Life Plan Community…and How We Can Influence Decision-Making Once upon a time, a prospect was a blank slate. He or she came to us with a handful of misconceptions about senior living and not much more. Today, it’s common for a prospect...
