Explore the latest data & analysis on the 2025 housing market. Understand the opportunities and risks for buyers and sellers.
Real Estate Market Update: End of 2024 Updates and Projections for 2025
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Market Research/Assessments
What’s Happening in the Real Estate Market: Update Through September 2024
Dive into the latest October 2024 real estate market data, analyzing home resale values, inventory, and interest rate fluctuations to assess market trends.
How One Life Plan Community Is Boosting Occupancy by Telling Its True Story
Explore the benefits of content marketing for senior living. Learn how to balance quality and quantity to drive engagement, build trust and generate leads.
How to Use a Competitive Positioning Analysis to Enhance Your Community and Drive Revenue
Beyond knowing your niche, effective positioning requires understanding each of the “value” differences between competing offerings.
What’s Really Happening in the Real Estate Market? And how will it affect senior living sales?
Our previous real estate market article set the stage for this discussion, and this update focuses on what has changed since the early part of the year and how these emerging trends may affect the senior living field.
Overcoming Inflationary Pressures: Strategies to Increase Organizational Margins
Being creative in reining in current costs and squeezing out additional revenue from existing sources can ease immediate strain, but you’ll exhaust your options before you fully solve the problems.
Lay a Strong Foundation for Strategic Planning with Market Intelligence
By Sara Montalto, Senior Vice President, Strategic Services, Love & Company In today’s highly competitive senior living field, with operating margins continually being driven down by a combination of inflation, increasing payroll costs, declining reimbursements...
Native Advertising – Could it Work for You?
Learn more about native advertising, a growing medium that could be beneficial to many senior living communities.
Four Ways to Increase IL Revenue in 2023—Without Pushing Monthly Fees
By Sara Montalto, Senior Vice President, Strategic Services With margins continually getting squeezed by inflation and rising payroll costs, senior living communities need to find new ways to increase top-line revenue. Here are three strategies most communities could...
What’s Really Happening in the Real Estate Market? And how will it affect senior living sales?
By Rob Love, President/CEO, and Lauren Houlik, Director of Market Intelligence The health of the home resale market is, of course, essential to the health of independent living census at Life Plan Communities. Prospects are comfortable with the idea of “trading” their...
“That’s Not Me. Yet.”
Why Prospects Won’t Move into a Life Plan Community…and How We Can Influence Decision-Making Once upon a time, a prospect was a blank slate. He or she came to us with a handful of misconceptions about senior living and not much more. Today, it’s common for a prospect...
MARKET ANALYSIS DESIGN: KEY FACTORS TO CONSIDER
Beginnings are important. In life and in project planning, they set the stage for everything that comes after. Whether for new development, an expansion or repositioning a community, project planning should always start with a detailed look at your market. Some...