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Our data show measurable increases in the two most revenue-focused metrics, as well as improvement in new leads, calls and appointments. As the world around us changes, the impact of COVID-19 on our field has been a uniquely—and extremely—challenging one. It’s fair to...
Presented By:Rob Love, President & CEO, Love & CompanyDan Rexford, Vice President, Marketing Innovation, Love & CompanyJoseph Cliber, Principal, Creosote Affects Prospects’ aspirations and attitudes toward joining a community have changed in recent months....
The word “storytelling” has become quite a buzzword in advertising and marketing over the past few years, especially in the our field of senior living. And, while many buzzwords come and go, some—such as “storytelling”—actually...
Guest blog by Melissa Pritchard of SFCS Architects Our series on the master planning process explores the necessity of conducting market research before starting a master plan for a senior living start-up, repositioning or expansion. While we will discuss more details...
Guest blog by Craig Witz, President of Witz Company Our series on the master planning process explores the necessity of conducting market research before starting a master plan for a senior living start-up, repositioning or expansion. We’ve also explored the...
This blog is the second in our two-part follow-up series to our June webinar, “Senior Living Marketing after Shelter at Home,” in which our panel provided insights for how communities can safely and effectively continue their census-building efforts amid COVID-19. To...
This blog is the first in our two-part follow-up series to our June webinar, “Senior Living Marketing after Shelter at Home,” in which our panel provided insights for how communities can safely and effectively continue their census-building efforts amid COVID-19. To...
Senior living prospects’ typical objections to moving into CCRCs and Life Plan Communities have only been compounded by COVID-19 and its affiliated health and economic concerns. Fortunately, with a proven, adjusted approach, it is possible to help your prospects...
Presented By:Rob Love, President & CEO, Love & CompanyLisa Pearre, Principal, Chief Client Services Officer, Love & CompanyAmy Brodie, Client Services Director, Love & CompanyLaureen McGuire, Vice President, Sales Services, Love & Company As a...
Many people around the world are taking advantage of this time to think deeply about what is important to them and how they want to spend their time and energy over the next several years. That is why it’s such a uniquely perfect time to seize the opportunity to...
This is the sixth blog in our special blog series focused on addressing the senior living marketing challenges presented by COVID-19. Links to the other blogs in the series are below: Blog 1: Preparing for Crisis Communications During a PandemicBlog 2: How To...
This is the fifth blog in our special blog series focused on addressing the senior living marketing challenges presented by COVID-19. Links to the other blogs in the series are below: Blog 1: Preparing for Crisis Communications During a PandemicBlog 2: How To...
