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Cialdini
The Principle of Consistency
The Principle of Consistency

By Tom Mann, Principal, Executive Vice President In our last blog, I talked about the power of listening. Selling to boomers or seniors? Here’s what a good friend of mine, Dick Ambrosius advises, “The three steps to moving the prospect quickly through the sales cycle:...

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Is Your Sales Team Really Listening?
Is Your Sales Team Really Listening?

By Tom Mann, Principal, Executive Vice President Sales and marketing techniques for selling to boomers, seniors, and the mature market. Being a good husband, wife, friend, or marketer is all about the process of discovery. And TRUE discovery comes from conversation...

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