By Margaret Johnson, Director and Senior Living Sector Lead at Fitch Ratings I recently had the chance to join Love & Company’s webinar, “Focus on 2021: Insights and Strategies for a Successful Year,” and it was refreshing to hear such optimism and energy from the...
The Leaders' Board
Sign up today for the latest news!
An Important Lesson From 2020: Never Stop Marketing
By Rob Love, President & CEO The articles in this blog series as well as our recent webinar, “Focus on 2021: Insights and Strategies for a Successful Year,” share perspectives from senior living thought leaders on what your Life Plan Community can do to rebound...
Senior Living in 2021: Why Community Partnerships and Communication Will Be More Important Than Ever
By Sean Kelly, President & CEO of Kendal Corporation This article is part of a series that supports Love & Company’s upcoming webinar, “Focus on 2021: Insights and Strategies for a Successful Year.” I’ll be joined by fellow thought leaders in the field for the...
Connection, Tech and Planning: 3 Lessons That Senior Living Providers Must Carry Into 2021
By John Franklin, Principal at Pearl Creek Advisors The entire senior living sector has learned a lot from 2020. And to remain viable going forward, every provider across the sector—regardless of size, market or sponsor—must do its part to apply the lessons of this...
From MQL to SQL to Move-In: Here’s How The Right CRM Can Transform Your Senior Living Sales Cycle
By Erin Hayes, Co-founder and Chief Revenue Officer at Enquire Believe it or not, senior living prospects are inquiring as much or more than they did at this point in 2019. The big difference? As the world has changed, so has the nature of their inquiries. Our team at...
4 Senior Living Sales and Marketing Mistakes to Avoid in 2021
By Joan Kelly-Kincade, Senior Sales Advisor We’ve learned a lot this year. We’ve learned how to work from home. We’ve learned how to Zoom. We’ve learned how to stay safe. We’ve also learned how a global pandemic affects senior living; the field serving the population...
Make Every Lead Count: Discover 3 Ways to Maximize Your Digital Marketing ROI in Senior Living
By Clara Daly, Interactive Communications Director The adage, “Work smarter, not harder,” is more relevant than it’s ever been for senior living organizations whose sales and marketing teams have been pushed to the brink during COVID-19. Fortunately, at a time when...
5 Things to Include in Every Senior Living Marketing Email Nurture Series
It is a common myth that leads from digital sources—those that often enter your CRM with just an email address—are of little value because senior living sales teams can’t connect with these individuals or couples by phone. But here’s the truth: digital leads simply...
How Can We Ensure Prospects Will Buy Our New Senior Living Product? By Asking Them!
By Rob Love, President & CEO at Love & Company We’ve noted many times how critical it is to conduct thorough market research before undertaking master planning. Perhaps surprising to many, though, is that a specific type of market research conducted later in...
What Senior Living Market Research Tells Us About How Your Organization Can Evolve Beyond COVID-19 (And Drive Long-Term Revenue)
by J. David Hoglund, Principal & Executive Director at Perkins Eastman From an operational perspective, the past six months have been an all-hands-on-deck endeavor for Life Plan Communities. And the reality is that we are closer to the middle of the COVID-19...
Have You Conducted Market Research Lately? Here Are 3 Ways a Market Study Can Help Your Existing Community Flourish
By Jodi Bleier, Senior Living Executive & Consultant Many senior living organizations tend to view the benefits of a market study solely in the context of new projects or expansions. While we can’t overstate the importance of gathering detailed market intelligence...
Webinar: Team-Based Master Planning: The Most Efficient Way to Bring an Expansion or Start-up Community to Reality
Presented by: Rob Love, President & CEO, Love & CompanyMelissa Pritchard, Managing Principal, SFCS ArchitectsCraig Witz, Principal, Witz Company Team-based master planning is the most efficient way to bring an expansion or start-up community to reality. During...