By Tim Bracken, Vice President “Thinking outside the box” is a cliché that is thrown around a lot, as if it were an easy and simple task. It takes work to continuously push for creative ideas and thinking beyond what might be standard practice. That is why Love &...
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Your Marketing Budget: Planning for a Successful 2017
By Tom Mann, Principal, Executive Vice President As the new year approaches, you are more than likely working on your 2017 marketing budget. Here are five ideas that you may or may not have in your marketing budget that you could still add to increase sales, occupancy...
The Questions Your Residents Can’t Answer
By Tim Bracken, Vice President Are you wondering what type of amenities and services your community must offer in order to stay relevant in the coming years? Are you considering what kinds of health and wellness programs will attract your prospects in 2016 and beyond?...
Senior Housing Trends: Part III
Health Care and Senior Housing Trends By Tom Mann, Principal, Executive Vice President What are the implications of the Affordable Care Act to look forward to? What will be the evolution of strategic partnerships in senior living, health care, and technology? How...
Senior Housing Trends: Part II
What do senior housing prospects want? By Tom Mann, Principal, Executive Vice President In Part II of Senior Housing Trends, we’re going to review how residents’ needs are changing. From moving out of their houses, to choosing contracts, to picking the right product,...
How Do You Find, Hire and Retain Top Talent?
By Susan Foley, VP Sales Training Finding and hiring top talent - the right people - are two of the most critical processes for any company, from start-up to established. The challenge to find someone with the right personality and willingness and ability to lead,...
NameStorm: Replacing the term “continuing care retirement community”
By Rob Love, President, CEO In the senior living field, the term “continuing care retirement community” is ubiquitous. Continuing. Care. Retirement. Community. When broken down into separate words, the negative connotations we as senior living professionals have spent...
Wellness Based Brands: Programming Powered by Data
By Lisa Pearre, Principal and Executive Vice President, Love & Company During the LeadingAge 2014 annual conference in Nashville, I attended an excellent session by Bethany Garrity, Director, National Institute for Fitness and Sport, and Sharon Jessup, Vice...